Fielmann

Last updated
Fielmann AG
Aktiengesellschaft
Traded as FWB:  FIE
Industry Retail, optician
Founded1972
Headquarters Hamburg, Germany
Number of locations
736 (2018) [1]
Key people
Revenue €1.65 billion (2018) [1]
€250,9 million (2018) [1]
€173,6 million (2018) [1]
Number of employees
19,379 (2018) [1]
Website www.fielmann.com
Fielmann store in Cologne Fielmann koeln schildergasse.jpg
Fielmann store in Cologne
Fielmann Academy Plon Castle Fielmann academy at Plon castle.jpg
Fielmann Academy Plön Castle
Fielmann Factory Rathenow (Brandenburg) Fielmann Rathenow.jpg
Fielmann Factory Rathenow (Brandenburg)

Fielmann AG is a German eye-wear company.

The Fielmann stock is listed in the German MDAX index and at the northern German regional HASPAX index. With 5% of all optical stores, Fielmann achieved a 21% sales market share and a 53% market share in terms of units sold. Fielmann is market leader in Germany [2] and Europe's largest optician. [3]

The MDAX is a stock index which lists German companies. The index is calculated by Deutsche Börse.

Contents


Ownership Structure

The Fielmann family controls more than 71% of the company's shares through its family holding, KORVA SE, the Fielmann Familienstiftung and directly held shares.

ShareOwnership Structure
5,88 % Günther Fielmann
55,00 %KORVA SE
8,78 % Marc Fielmann
1,98 %Sophie Luise Fielmann
28,36 % Free float

History

In 1972 Günther Fielmann established the first store in Cuxhaven. He recognised a gap in the market for eyewear for consumers using mandatory health insurance as payment, as these customers often faced a disappointing lack of covered choices in frames. At the time, there were only six plastic frames for adults and two for children.

Cuxhaven Place in Lower Saxony, Germany

Cuxhaven is an independent town and seat of the Cuxhaven district, in Lower Saxony, Germany. The town includes the northernmost point of Lower Saxony. It is situated on the shore of the North Sea at the mouth of the Elbe River. Cuxhaven has a footprint of 14 kilometres (east–west) by 7 km (4 mi) (north–south). Its town quarters Duhnen, Döse and Sahlenburg are especially popular vacation spots on the North Sea and home to about 52,000 residents.

In 1981 Fielmann signed a special agreement with the Esens statutory health insurance company and designed 90 fashionable and high-quality metal and plastic frames in 640 varieties. This was the end of an era with unitary health insurance glasses in Germany. In 1984 Fielmann started an advertising campaign with the slogan "Mein Papi hat keinen Pfennig dazu bezahlt! (My daddy didn't have to pay a cent himself!)" From 1987 to 1990 Fielmann expanded his share in the quantity market from 11% to 16% and at the time held 3% of all eyewear stores in Germany.

Esens, Lower Saxony Place in Lower Saxony, Germany

Esens is a municipality in the district of Wittmund, in Lower Saxony, Germany. It is situated near the North Sea coast, approx. 14 km northwest of Wittmund, and 20 km northeast of Aurich.

Fielmann is listed at the stock index since 1994. In the same year the company with 294 stores and 4,986 employees made a turnover of DM 868 million and a pre-tax profit of DM 80.5 million. In 1995 Fielmann took over Pro-Optik AG of Basel, Switzerland, with its 6 Swiss branches. The Fielmann shop in Zurich's Bahnhofstrasse gained an annual turnover of €16 million. With 4% of all German eyewear stores, Fielmann increased its market share from 32% to 38% from 1995 to 1998. 1999 brought about the market entry to Austria and 24 branches were opened there until 2007.

Deutsche Mark official currency of West Germany and later Germany from 1948 to 2002

The Deutsche Mark, abbreviated "DM" or "D-Mark" (help·info), was the official currency of West Germany from 1948 until 1990 and later the unified Germany from 1990 until 2002. It was first issued under Allied occupation in 1948 to replace the Reichsmark, and served as the Federal Republic of Germany's official currency from its founding the following year until the adoption of the euro. In English it is commonly called the "Deutschmark" ; this expression is unknown in Germany. The Germans usually called it D-Mark when referring to the currency, and Mark when talking about individual sums.

Basel Place in Basel-Stadt, Switzerland

Basel or Basle is a city in northwestern Switzerland on the river Rhine. Basel is Switzerland's third-most-populous city with about 180,000 inhabitants.

Switzerland federal republic in Central Europe

Switzerland, officially the Swiss Confederation, is a sovereign state situated in the confluence of western, central, and southern Europe. It is a federal republic composed of 26 cantons, with federal authorities seated in Bern. Switzerland is a landlocked country bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. It is geographically divided between the Alps, the Swiss Plateau and the Jura, spanning a total area of 41,285 km2 (15,940 sq mi), and land area of 39,997 km2 (15,443 sq mi). While the Alps occupy the greater part of the territory, the Swiss population of approximately 8.5 million is concentrated mostly on the plateau, where the largest cities are located, among them the two global cities and economic centres of Zürich and Geneva.

In 2001 the non-profit Fielmann-Akademie was established, which bought Plön Castle from the government of Schleswig-Holstein in 2002 and opened a training centre for optometrists there. Since 2005/2006 bachelor's and master's degrees in optometry are being offered in cooperation with the University of Applied Sciences Lübeck. After several years of refurbishments the castle was re-opened for visitors in 2006.

Plön Castle German castle

Plön Castle in Plön is one of the largest castles in the north German state of Schleswig-Holstein and the only one located on a hill. The former Residenz of the Dukes of Schleswig-Holstein-Plön was built in the 17th century during the Thirty Years War and has had a colourful history in which it has, for example, been a school for military cadets and also a boarding school.

Schleswig-Holstein State in Germany

Schleswig-Holstein is the northernmost of the 16 states of Germany, comprising most of the historical duchy of Holstein and the southern part of the former Duchy of Schleswig. Its capital city is Kiel; other notable cities are Lübeck and Flensburg.

In 2002 a large production and logistics centre was opened in Rathenow, Brandenburg, where 5 million spectacle frames are being shipped per year.

Rathenow Place in Brandenburg, Germany

Rathenow is a town in the district of Havelland in Brandenburg, Germany, with a population of 26,433 (2007).

Brandenburg State in Germany

Brandenburg is a state of Germany.

After the cancellation of eyewear products from the catalogue of Germany's mandatory health insurances, Fielmann together with HanseMerkur insurance company offers the Zero-Cost Insurance.

On 6 January 2009 Fielmann's stock indexing advanced from SDAX to MDAX. [4]


Other activities

Fielmann plants a tree for every employee every year. [5] In 2009, chancellor Angela Merkel, minister-president Peter Harry Carstensen and Günther Fielmann planted the one-millionth tree in Büdelsdorf. [6]

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References

  1. 1 2 3 4 5 "Annual Report 2018" (PDF). Fielmann. Retrieved 29 April 2019.
  2. ↑ Nicolai, Birger (27 September 2004). "Fielmann vor Einigung mit Krankenkassen (Fielmann to reach agreement with health insurances)" (in German). Die Welt.
  3. ↑ "Bloomberg Markets: Hidden Billionaires". Bloomberg Businessweek. September 2011. Archived from the original on 2011-09-29.
  4. ↑ "Unscheduled Adjustments in MDAX and SDAX". Deutsche Börse.
  5. ↑ Fielmann.de – Gesellschaftliches Engagement: Fielmann-Bäume
  6. ↑ Angela Merkels Stippvisite beim Brillenkönig 20. Mai 2009
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