Floreat Forum

Floreat Forum Shopping Centre

The shopping centre in 2012
Location	Floreat, Western Australia, Australia
Coordinates	31°56′17″S115°47′34″E / 31.9379603°S 115.7928931°E / -31.9379603; 115.7928931 (Floreat Forum)
Opening date	20 September 1965;58 years ago (1965-09-20) [1]
Developer	Hammerson Group
Owner	Apil Group
Architect	Cameron Chisholm Nicol [2]
No. of stores and services	80 [3]
No. of anchor tenants	2
Total retail floor area	19,077 m2 (205,340 sq ft) [4]
No. of floors	2 (plus 1 basement floor for parking)
Parking	~900 bays [5]
Website	https://www.floreatforum.com.au/

Floreat Forum is a shopping centre in Floreat, a suburb west of Perth. It is located on Howtree Place, between Oceanic Drive to the south, and The Boulevard to the north. It was opened in 1965, ^[1] being Perth's first "American-style" shopping centre. ^{[1] [2]}

The forum uses a shopping mall layout, with the anchor stores Coles and Woolworths supermarkets located along the central indoor walkway, along with other stores. The centre contains the Town of Cambridge library and municipal offices as well as an outdoor dining precinct.

History

With the expansion of the Floreat Park subdivision and sale of resident allotments ^[6] including in the surrounding suburbs during the 1950s and 1960s, ^{[2] [7]} compounded by the 1962 British Empire and Commonwealth Games at nearby Perry Lakes Stadium, ^[2] the City of Perth saw the need for a shopping centre as a priority and preliminary plans were prepared for a shopping centre and movie theatre. ^[8]

The forum was design by the Cameron Chisholm Nicol architecture firm, ^[9] and originally consisted of three main buildings: ^[10]

• Department store, food shops, chain store, furniture
• Community centre
• Specialty shops

Construction of Floreat Forum began in 1963, by the Hammerson Group, and lasted until 1965; it was officially opened on 20 September 1965 by Premier David Brand. ^[2]

On opening of the shopping centre, the majority of stores lined a central open-air walkway. It was anchored by a Woolworths Food Fair and Moores Department Store, among some of the forty stores. ^[1] There was a library, community centre and playground.

1981 mock invasion

In 1981, the Floreat Forum was used as a site for a mock invasion by the 5 A Res Recruiting unit of the Australian Army. ^[11] The show contained various displays, including the workings of a 105mm howitzer and Light Horsemen showing a 2.5 ton truck and Land Rover. Army cooks prepared food on field equipment and medics exhibited their training and had an ambulance open for inspection. Larger demonstrations where conducted with Soldiers from the Special Air Service Regiment parachuting from 2,000 metres and infantrymen rappelling down from a helicopter above the centre. ^[11]

1984 tent roof

In 1984, a tent roof made of Sheerfill fabric, ^[1] resembling a three pointed circus tent, was erected over the central walkway allowing natural light into the walkway but protecting customers from the weather. This was the first roof of its kind to be built in Australia. ^{[1] [ citation needed ]}

In 1992 the forum was sold for A$24.5 million ^{[12] [13]}

2002 redevelopment

The 2002 redevelopment was the largest the site has seen, with the centre's distinctive roof structure being removed ^[2] and only part of one of the 1965 car parks surviving. Several other parts of the centre were also remodelled or moved, including:

• A new outdoor dining precinct, with a small playground
• A new library
• The reconstruction of the western car park into a two level, multi-story car park
• The demolition of the two existing petrol stations, which were replaced by a single station next to the new library at the northern end of the centre
• Expansion of the southern car park

In 2009, the centre was purchased for a stated A$100 million, ^[14] by the Apil Group. ^[15]

Transport

The centre is served directly by four bus routes operated by Swan Transit. Providing access to surrounding suburbs and Perth's central business district, as well as connections to the Fremantle line and Yanchep line.

References

1. Our History, Floreat Forum, retrieved 4 March 2024
2. Floreat Forum Shopping Centre, Department of Planning, Lands and Heritage, 24 November 2020, retrieved 4 March 2024
3. Centre Info, Floreat Forum, retrieved 4 March 2024
4. Floreat Forum, Floreat, Specialty Mall Leasing, retrieved 4 March 2024
5. Important Info, Floreat Forum, retrieved 4 March 2024
6. "LAND FOR SALE". The Daily News . Vol. LXVIII, no. 23, 391. Western Australia. 31 March 1950. p. 7 (FINAL). Retrieved 7 March 2024– via National Library of Australia.
7. "History". Floreat Park primary School. Retrieved 5 March 2024.
8. "Floreat Park Shops Are Planned". The West Australian . Vol. 69, no. 20, 878. Western Australia. 20 June 1953. p. 2. Retrieved 6 March 2024– via National Library of Australia.
9. Series 36 - Retail - Shopping centres, Cross-Section, 20 August 2018, retrieved 4 March 2024
10. Item: CSEC01282, Cross-Section, retrieved 4 March 2024
11. "Suburban 'raid'". Department of Defence (Australia) . No. 545. Australia, Australia. 4 June 1981. p. 6. Retrieved 5 March 2024– via National Library of Australia.
12. "Shopping centres to hold centre stage". The Australian Jewish News . Vol. 98, no. 34. New South Wales, Australia. 28 May 1993. p. 6 (Business/Property). Retrieved 6 March 2024– via National Library of Australia.
13. "National retail scene looks good". The Australian Jewish News . Vol. 59, no. 32. Victoria, Australia. 6 May 1993. p. 12 (Business/Property). Retrieved 7 March 2024– via National Library of Australia.
14. Floreat provides forum for infill action, Business News , retrieved 4 March 2024
15. Floreat Forum Syndicate Unit Trust, Apil Group, retrieved 4 March 2024

External links

• https://www.floreatforum.com.au/