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A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars. Flyers in a digital format can be shared on the internet.
A flyer is also called a "palm card", [1] "circular", "handbill", "pamphlet", "poster", "lit'" (literature), "weekly ad", "catalogue" or "leaflet".[ citation needed ]
Flyers may be used by individuals, businesses, not-for-profit organizations or governments to:
Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:
Flyers are inexpensive to produce and they required only a basic printing press from the 18th century to the 20th century. Their widespread use intensified in the 1990s with the spread of less expensive desktop publishing systems. In the 2010s, inexpensive black and white flyers can be produced with just a personal computer and a computer printer. In the 2010s, the ordering of flyers through traditional printing services has been supplanted by Internet services. Customers send designs, review proofs online or via e-mail and receive the final products by mail.
Flyers are not a new medium: prior to the War of American Independence some colonists were outraged with the Stamp Act (1765) and gathered together in anti-stamp act congresses and meetings. In these congresses they had to win support, and issued handbills and leaflets, pamphlets, along with other written paraphernalia, to do so.
In the 2000s, some jurisdictions have laws or ordinances banning or restricting leafleting or flyering in certain locations. Owners of private property may put up signs saying "Post No Bills"; this occurs particularly on wooden fences surrounding building sites or vacant lots.
Flyers are handed out in public space or at events (a practice known as "flyering" or "leafleting"), distributed door-to-door, sent through the mail, put under windshield wipers of cars, or afixed to bulletin boards, utility poles, walls, or other surfaces.
Cheap to produce, contemporary flyers are frequently produced in 300 g/m2 glossy card, whereas a leaflet might be produced on a 130 g/m2–170 g/m2 weight paper and can be a very effective form of direct marketing.
Some individuals and organizations send flyers through e-mail, a tactic that avoids spending money on paper, printing and mailing or hiring people to post the flyers on telephone poles or hand them out. Digital flyers can be shared on the internet. The digital flyer may be embedded into the body of the e-mail or added as an attachment to be opened.
Ink is a gel, sol, or solution that contains at least one colorant, such as a dye or pigment, and is used to color a surface to produce an image, text, or design. Ink is used for drawing or writing with a pen, brush, reed pen, or quill. Thicker inks, in paste form, are used extensively in letterpress and lithographic printing.
The CMYK color model is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. The abbreviation CMYK refers to the four ink plates used: cyan, magenta, yellow, and key (black).
A T-shirt is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a crew neck, which lacks a collar. T-shirts are generally made of stretchy, light, and inexpensive fabric and are easy to clean. The T-shirt evolved from undergarments used in the 19th century and, in the mid-20th century, transitioned from undergarments to general-use casual clothing.
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company or business affiliation and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the advent of electronic communication, business cards also included telex details. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Traditionally, many cards were simple black text on white stock, and the distinctive look and feel of cards printed from an engraved plate was a desirable sign of professionalism. In the late 20th century, technological advances drove changes in style, and today a professional business card will often include one or more aspects of striking visual design.
O scale is a scale commonly used for toy trains and rail transport modelling. Introduced by German toy manufacturer Märklin around 1900, by the 1930s three-rail alternating current O gauge was the most common model railroad scale in the United States and remained so until the early 1960s. In Europe, its popularity declined before World War II due to the introduction of smaller scales.
The A. C. Gilbert Company was an American toy company, once one of the largest in the world. Gilbert originated the Erector Set, which is a construction toy similar to Meccano in the rest of the world, and made chemistry sets, microscope kits, and a line of inexpensive reflector telescopes. In 1938, Gilbert purchased the American Flyer, a manufacturer of toy trains. The Gilbert Company struggled after the death of its founder in 1961 and went out of business in 1967. Its trademarks and toy lines were sold to other companies.
Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.
Offset printing is a common printing technique in which the inked image is transferred from a plate to a rubber blanket and then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier. Ink rollers transfer ink to the image areas of the image carrier, while a water roller applies a water-based film to the non-image areas.
Morris Fuller Benton was an American typeface designer who headed the design department of the American Type Founders (ATF), for which he was the chief type designer from 1900 to 1937.
Infoshops are places in which people can access anarchist or autonomist ideas. They are often stand-alone projects, or can form part of a larger radical bookshop, archive, self-managed social centre or community centre. Typically, infoshops offer flyers, posters, zines, pamphlets and books for sale or donation. Other items such as badges, locally produced artworks and T-shirts are also often available. Infoshops can also provide printing and copying facilities for people to produce their own literature or have a meeting space.
A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format.
Joseph Christian Leyendecker was one of the most prominent and financially successful freelance commercial artists in the U.S. He was active between 1895 and 1951 producing drawings and paintings for hundreds of posters, books, advertisements, and magazine covers and stories. He is best known for his 80 covers for Collier's Weekly, 322 covers for The Saturday Evening Post, and advertising illustrations for B. Kuppenheimer men's clothing and Arrow brand shirts and detachable collars. He was one of the few known gay artists working in the early-twentieth century U.S.
Punchcutting is a craft used in traditional typography to cut letter punches in steel as the first stage of making metal type. Steel punches in the shape of the letter would be used to stamp matrices into copper, which were locked into a mould shape to cast type. Cutting punches and casting type was the first step of traditional typesetting. The cutting of letter punches was a highly skilled craft requiring much patience and practice. Often the designer of the type would not be personally involved in the cutting.
A comp card is a marketing tool for actors and especially models. They serve as the latest and best of a model's portfolio and are used as a business card. A Z-CARD is also a folded leaflet format, typically used for marketing communications campaigns for example a loyalty programme or seasonal promotion.
Woodrow Phoenix is a British comics artist, writer, editorial illustrator, graphic designer, font designer and author of children's books.
Book folding is the stage of the book production process in which the pages of the book are folded after printing and before binding.
India ink is a simple black or coloured ink once widely used for writing and printing and now more commonly used for drawing and outlining, especially when inking comic books and comic strips. India ink is also used in medical applications.
Ata Bozaci is a Swiss graphic designer, illustrator and artist. His work encompasses drawing, painting, digital graphics, large-scale wallpainting and modular sculpture. From 1990 to 2012 his principle creative output was graffiti writing; he is known for graffiti works under the pseudonym Toast. People – man – are central to his recent digital works.
The Blockhouse of Boston was a pioneering art and design cooperative of alumni from the Massachusetts College of Art in Boston, Massachusetts that opened its doors in 1947. Blockhouse artisans, primarily the then-recent art school graduate Janet Doub Erickson, designed and produced original textiles including draperies, wall hangings, table linens, costume treatments and other art. The co-op specialized in linoleum blockprints — also known as linocuts — and screen printing. Blockhouse was known for original use of New England themes and motifs intermingled with bold ethnic designs at times inspired by pre-Columbian art and sometimes with modernist motifs. As a journalist described some of Blockhouse principal designer Janet Doub Erickson's inspirations in a 1952 profile, "she goes to New Guinea for her motif, 'Checkerboard,' to China for her "Quan-Yin" design, to Guatemala for "Mayan Stele," and to a Northwest Indian reservation for "Totemotif."
Marvel Tales and Unusual Stories were two related American semi-professional science fiction magazines published in 1934 and 1935 by William L. Crawford. Crawford was a science fiction fan who believed that the pulp magazines of the time were too limited in what they would publish. In 1933, he distributed a flyer announcing Unusual Stories, and declaring that no taboos would prevent him from publishing worthwhile fiction. The flyer included a page from P. Schuyler Miller's "The Titan", which Miller had been unable to sell to the professional magazines because of its sexual content. A partial issue of Unusual Stories was distributed in early 1934, but Crawford then launched a new title, Marvel Tales, in May 1934. A total of five issues of Marvel Tales and three of Unusual Stories appeared over the next two years.