Freez was first launched in 2001, with the brand later refreshed as "Freez Mix" in 2015–2016 alongside a shift to painted glass bottles and new flavour combinations.[1][5] Freez Mix is part of the Kassatly Group's non-alcoholic portfolio. The brand gained visibility for its range of fruit-forward flavors and for tinted glass bottles that match each flavor, a design choice highlighted in supplier literature and trade presentations.[1] The products are sold in more than 40 countries.[6]
Expansion to Cyprus
BBBI (Boutique Beverages Bottling International Ltd), a Cyprus-registered affiliate of Kassatly Group, established a new bottling plant in Ypsonas, Limassol, with commissioning targeted for mid-2023 and bottling underway by March 2024.[1][6] The unit was inaugurated on 10 October 2024, with the participation of local authorities.[7][8] Earlier coverage noted plans for a soft-drinks factory investment of about €12 million in Limassol.[9] The plant began bottling on 21 March 2024, supplying EU markets; the unit was formally inaugurated on 10 October 2024 in the presence of local authorities and the Cyprus Investment Promotion Agency.[3][4][10]
Manufacturing
Supplier documentation states that the Ypsonas plant includes two Krones glass lines, each rated at up to 45,000 containers per hour, and a bottle-tinting process integrated with palletizing and warehousing systems.[1]Trade-fair materials describe the Cyprus facility as a "state-of-the-art" plant serving global markets.[11] Supplier documentation describes two Krones glass lines at Ypsonas, each rated up to 45,000 containers/hour, with painted (tinted) glass bottles, automated palletizing and warehousing.[1] Invest Cyprus has featured interviews with BBBI that discuss distribution strategy and local operations.[12]
Packaging and labelling
Freez Mix is commonly sold in 275 ml glass bottles in Cyprus and export markets.[13] Company materials and EU-market coverage associate EU distribution with the BBBI facility in Cyprus, which began production in March 2024 and targets global exports.[4][12]
The brand's website lists multiple flavors, including fruit and herb combinations such as Strawberry, Mango & Peach, Pineapple & Coconut, Lemon & Mint, Pomegranate, Lychee, Kiwi & Lime and others.[14] In the Cyprus retail market, several SKUs are listed by major supermarket chains, including 275ml glass bottles of Strawberry, Blue Hawai (tropical fruits), and Mango & Peach.[13][15][16]
Distribution and markets
Company and media reports indicate that BBBI focuses on exports while also building a domestic presence in Cyprus through local distribution; Invest Cyprus reported cooperation with KEO for Cyprus distribution of Freez Mix.[12] Coverage in business media places Kassatly's beverage portfolio, including Freez Mix, in more than 40 international markets.[6][17]
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