Victor Hasselblad AB is a Swedish manufacturer of medium format cameras, photographic equipment and image scanners based in Gothenburg, Sweden. The company originally became known for its classic analog medium-format cameras that used a waist-level viewfinder. Perhaps the most famous use of the Hasselblad camera was during the Apollo program missions when the first humans landed on the Moon. Almost all of the still photographs taken during these missions used modified Hasselblad cameras. In 2016, Hasselblad introduced the world's first digital compact mirrorless medium-format camera, the X1D-50c, changing the portability of medium-format photography. Hasselblad produces about 10,000 cameras a year from a small three-storey building.
Medium format has traditionally referred to a film format in photography and the related cameras and equipment that use film. Nowadays, the term applies to film and digital cameras that record images on media larger than the 24 mm × 36 mm used in 35 mm photography, but smaller than 4 in × 5 in.
In digital photography, the image sensor format is the shape and size of the image sensor.
The Fujifilm FinePix products are a line of digital cameras produced by Fujifilm. They include compact point and shoot models, tough, waterproof models, bridge digital cameras, digital SLRs and mirrorless cameras. Many use Fujifilm's proprietary Super CCD technology sensors and CMOS sensors for high-end models.
A mirrorless camera is a digital camera which, in contrast to DSLRs, does not use a mirror in order to ensure that the image presented to the photographer through the viewfinder is identical to that taken by the camera. They have come to replace DSLRs, which have historically dominated interchangeable lens cameras. Other terms include electronic viewfinder interchangeable lens (EVIL) and compact system camera (CSC).
The Fujifilm X series is a line of digital cameras produced by Fujifilm. The series encompasses fixed lens and interchangeable lens mirrorless cameras and premium compact point-and-shoot cameras aimed at consumer, enthusiast and professional photographers. The X series is part of the larger FinePix range of digital cameras from Fujifilm.
The Fujifilm GFX 50S is a mirrorless medium format camera produced by Fujifilm. It was the first camera featuring the Fujifilm G-mount. The camera was announced by Fujifilm during the photokina 2016 exhibition in Cologne, Germany, and production began at the start of 2017. The camera was available for sale from February 28, 2017.
The Fujifilm G-mount is a type of interchangeable lens mount designed by Fujifilm for use in the cameras of their Fujifilm GFX series. These cameras have interchangeable lenses. The respective lenses are designed for 43.8 mm x 32.9 mm medium format sensors.
The Fujifilm X-Trans is a sensor with a colour filter array arrangement developed by Fujifilm and used in its Fujifilm X series cameras. Unlike most sensors featuring a conventional Bayer filter array, X-Trans sensors have a unique 6 by 6 pattern of photosites. Fujifilm claims that this layout can minimise moiré effects, and in turn increase resolution by eliminating the need for a low-pass filter.
The Fujifilm X-T20 is a mirrorless interchangeable-lens camera announced by Fujifilm on January 19, 2017. The X-T20 is a successor to the X-T10, which was released in 2015, with a number of iterative refinements and enhancements over it.
The Fujifilm X-T3 is a mirrorless interchangeable-lens digital camera announced on September 6, 2018. It is weather-resistant, has a backside-illuminated X-Trans CMOS 4 APS-C sensor and an X-Processor 4 quad core processor. It is the successor to 2016's Fujifilm X-T2. It uses the Fujifilm X-mount.
The Fujifilm GFX100 is a mirrorless medium format camera produced by Fujifilm. It is the flagship model of the GFX Series of mirrorless digital cameras and the third camera with the Fujifilm G-mount. The camera comes in two versions, the regular GFX100 and the GFX100 IR.
The Fujifilm GFX series of digital cameras consists of Fujifilm's professional digital cameras aimed at professional photographers. It is part of the larger range of Fujifilm's digital cameras. As of 2024, all GFX cameras use 43.8 × 32.9 mm medium format image sensors with Bayer CFAs.
The Fujifilm GFX 50R is a mirrorless medium format camera produced by Fujifilm. It shares its image sensor, processor and most of its components with the larger GFX 50S. The 50R is smaller and less expensive than the 50S and styled similarly to the Fujifilm X-E series.
The Fujifilm X-S10 is a mid-range mirrorless interchangeable-lens camera announced on October 15, 2020. It has a backside-illuminated X-Trans CMOS 4 APS-C sensor, an X-Processor 4 quad core processor, In-Body Image Stabilization(IBIS) and uses the Fujifilm X-mount. The X-S10 is proposed as a hybrid camera aimed at still photographers, video shooters and vloggers, given its vlogger friendly features. It bears little relation to the Fujifilm X-S1 bridge camera released in 2011.
The Fujifilm GFX100S is a mirrorless medium format camera produced by Fujifilm with Fujifilm G-mount. It is a smaller version of the 2019 GFX100 camera. The camera was announced by the corporation on January 27, 2021 at the X Summit Global 2021 together with the X-E4. Sales began in March 2021.
The Fujifilm X-T30 II is a mirrorless interchangeable-lens camera announced by Fujifilm. The camera, together with the GFX50S II, and some lenses, were announced by Fujifilm during the X Summit in Japan on September 2, 2021. The X-T30 II is a successor to the X-T30, which was released in 2019. The camera will not come with a battery charger and will be sold in two finishes: black and silver.
The Fujifilm GFX100 II is a medium format mirrorless camera produced by Fujifilm with Fujifilm G-mount. It is the direct successor to the 2019 GFX100.
The Fujifilm GFX100S II is a mirrorless medium format camera produced by Fujifilm with Fujifilm G-mount. It is the direct successor to the 2021 GFX100S.
Japan 
