GMMB, Inc.

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GMMB, Inc.

Company type	Private company
Industry	Communications Advertising
Founded	1983
Founder	Jim Margolis
Headquarters	Washington, D.C. , United States
Number of locations	Seattle San Francisco
Owner	Omnicom Group (since 2002)
Website	gmmb.com

GMMB, Inc. is a political communications and advertising firm based in Washington, D.C., with additional offices in Seattle and San Francisco. ^{[1] [2]} Founded by Jim Margolis, it is the largest Democratic consulting firm in the United States. ^{[3] [4] [5]}

Foundation

Margolis served as an advisor to both of President Obama's campaigns, and former Secretary of State Hillary Clinton's 2016 presidential campaign. In April 2019, Senator Kamala Harris (D-CA) hired GMMB and Margolis to her team of strategists on her presidential campaign. ^{[6] [7] [8]}

History and clientele

GMMB was founded in 1983. ^[9] In 2002, Omnicom, the second-largest advertising agency in the world, ^[10] purchased GMMB ^[11]

Beginning in 2009, GMMB was also hired by the Hunt Institute, under the auspices of the Gates Foundation, to promote the adoption of the Common Core State Standards. ^[12] From 2013 to 2018, GMMB worked on behalf of the Consumer Financial Protection Bureau, for which the company received approximately $43 million. ^{[13] [14]}

In addition to its political work, GMMB has created advertising campaigns for trade groups, including AARP, CTIA, and the American Beverage Association (which includes Coca-Cola and PepsiCo). ^{[1] [15] [16]} In 2018, GMMB directed more than $10 million in advertising purchases. ^[3] Also in 2018, the firm won TVB's Excellence award for its work on behalf of Nevada gubernatorial candidate Steve Sisolak. ^[17]

References

1. "Forget Lobbying. D.C.'s Influencers Spend More on PR, Advertising". Time . Retrieved 2019-09-28.
2. Sherman, Jake; Palmer, Anna; Lippman, Daniel; Montellaro, Zach. "Power Briefing: Bolton said U.S. response to Russia should be 'disproportionate'". Politico . Retrieved 2019-09-28.
3. "Advertising spending spree lifts "No on 1" campaign as polling shows grassroots support for ballot initiative fading". gazettenet.com. 2018-03-11. Retrieved 2019-09-28.
4. "Trump budget chief shuts down consumer 'protection' bureau 'slush fund'". Washington Examiner. 2018-01-09. Retrieved 2019-09-28.
5. Evans, Garrett (2019-01-10). "The challenge for Dems? Winning attention vs. Trump". The Hill . Retrieved 2019-09-28.
6. "How Pharma lost its Edge in Washington". Bloomberg . 2019-02-25. Retrieved 2019-09-28.
7. Palmer, Anna; Sherman, Jake; Lippman, Daniel; Ross, Garrett; Okun, Eli. "POLITICO Playbook PM: Infrastructure week at last?". Politico . Retrieved 2019-09-28.
8. Conradis, Brandon (2019-04-29). "Harris signs top Dem ad-maker Margolis to campaign". The Hill . Retrieved 2019-09-28.
9. "GMMB | LinkedIn". www.linkedin.com. Retrieved 2023-08-10.
10. Intelligence, Insider. "Top 10 ad agencies leading the advertising industry in 2022". Insider Intelligence. Retrieved 2023-08-10.
11. Teinowitz, Irs (October 28, 2002). "OMNICOM LANDS IN POLITICAL ARENA". Ad Age.
12. Layton, Lyndsey (2014-06-07). "How Bill Gates pulled off the swift Common Core revolution". The Washington Post . ISSN   0190-8286 . Retrieved 2019-09-28.
13. Tan, Anjelica (2018-02-10). "It's time to audit the CFPB". The Hill . Retrieved 2019-09-28.
14. "OIG: The Bureau Could Have Better Managed Its GMMB Contract and Should Strengthen Controls for Contract Financing and Contract Management". oig.federalreserve.gov. Retrieved 2019-09-28.
15. "American Beverage Association - "Journey"". Vimeo. Retrieved 2019-09-28.
16. Tadena, Nathalie. "AARP Targets Political Influencers on YouTube". The Wall Street Journal . Retrieved 2019-09-28.
17. Govoni, Nick. "Winners of the 2018 Excellence in Local Media Marketing and TVB NEXT Awards Announced at TVB Forward Conference". Broadcasting & Cable. Retrieved 2019-09-28.