Video Standards Council (1989-2023) Games Rating Authority (2023-present) | |
Company type | Mass media |
Founded | 1989 |
Headquarters | UK |
The Games Rating Authority (GRA), previously known as the Video Standards Council (VSC), is an administrator of the PEGI system of age rating for video games. It was established in 1989, as the VSC, originally with the purpose of helping retailers to adhere to the Video Recordings Act 1984 and educating retailers on its requirements. It has been statutorily responsible for the age ratings of video games sold in the United Kingdom since 2012. [1] The organisation is accountable to the Department of Culture, Media and Sport. In conjunction with the International Age Rating Coalition (IARC), PEGI ratings are also voluntarily applied to games and apps on a range of digital stores.
The VSC was created in 1989 following concerns from then Home Secretary Douglas Hurd regarding the enforcement of the Video Recordings Act 1984. [2] The organisation designed a code of practise [3] to ensure that the recorded video and video game industries delivered their products to the public responsibly, as well as providing retailers with staff training courses concerning the supply of age restricted videos, DVDs and video games.
In 1994, the VSC first began administrating the age ratings of video games sold within the UK. Initially, they worked on behalf of the UK Interactive Entertainment Association (formerly ELSPA) via a voluntary system of game ratings which most publishers adopted. In 2003, the ELSPA ratings were replaced by the Pan European Game Information PEGI system. The GRA continues today to administrate the PEGI system alongside NICAM (Netherlands Institute for the Classification of Audiovisual Media); NICAM classifying games for ages 3 to 7, and the GRA classifying games for ages 12 and above. [4]
In 2012, the government removed the responsibility of the British Board of Film Classification (BBFC) to rate video games except those containing strong pornographic content, passing responsibility to the VSC. At the same time, the PEGI system was incorporated into UK law. Since this time, the organisation has been the statutory body responsible for the age rating of all video games within the UK. [5] Between 2012 and 2017, the VSC operated using the brand name Games Rating Authority, with the brand VSC Rating Board used between 2017 and 2023. [6] The GRA branding was subsequently readopted as an operating name in June 2023. [7]
On 30 September 2024, the VSC formally changed its legal name to the Games Rating Authority [8] , with the original "The Video Standards Council Limited" being retained purely as an operating name for use in connection with its ongoing work with retail partners. The GRA also rates games for at approximately 40 other European countries. [9] [10]
The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that assigns age and content ratings to consumer video games in Canada, the United States, and Mexico. The ESRB was established in 1994 by the Entertainment Software Association, in response to criticism of controversial video games with excessively violent or sexual content, particularly after the 1993 congressional hearings following the releases of Mortal Kombat and Night Trap for home consoles and Doom for home computers. The industry, pressured with potential government oversight of video game ratings from these hearings, established both the IDSA and the ESRB within it to create a voluntary rating system based on the Motion Picture Association of America film rating system with additional considerations for video game interactivity.
The Video Recordings Act 1984 is an act of the Parliament of the United Kingdom that was passed in 1984. It states that commercial video recordings offered for sale or for hire within the UK must carry a classification that has been agreed upon by an authority designated by the Home Office. The British Board of Film Classification (BBFC), which had been instrumental in the certification of motion pictures since 1912, was designated as the classifying authority in 1985. Works are classified by the BBFC under an age-rated system ; it is an offence under the Act to supply video works to individuals who are under the age of the classification designated. Works that are refused classification cannot, under the Act, be legally sold or supplied to anyone of any age unless it is educational, or to do with a sport, religion or music and does not depict violence, sex or incite a criminal offence. The BBFC may also require cuts to be made, either to receive a certain age rating, or to be allowed a classification at all.
In video games, censorship are efforts by an authority to limit access, censor content, or regulate video games or specific video games due to the nature of their content. Some countries will do this to protect younger audiences from inappropriate content using rating systems such as the ESRB rating system. Others will do this to censor any negative outlook on a nation's government.
PEGI, short for Pan-European Game Information, is a European video game content rating system established to help European consumers make informed decisions when buying video games or apps through the use of age recommendations and content descriptors. It was developed by the Interactive Software Federation of Europe (ISFE) and came into use in April 2003, replacing many national age rating systems with a single European system. The PEGI system is now used in 41 countries and is based on a code of conduct, a set of rules to which every publisher using the PEGI system is contractually committed. PEGI self-regulation is composed by five age categories and nine content descriptors that advise the suitability of a game for a certain age range based on the game's content. The age rating is not intended to indicate the difficulty of the game or the skill required to play it.
The Irish Film Classification Office (IFCO) is the organisation responsible for films, television programmes, and some video game classification and censorship within Ireland. Where restrictions are placed by the IFCO, they are legally binding.
Unterhaltungssoftware Selbstkontrolle is the organisation responsible for video game ratings in Germany. In Austria, it is mandatory in the state of Salzburg, while PEGI is mandatory in Vienna.
The Interactive Entertainment Merchants Association (IEMA) was a United States–based non-profit organization dedicated to serving the business interests of leading retailers that sell Interactive entertainment software. Member companies of the IEMA collectively accounted for approximately seventy-five percent of the $10 billion annual interactive entertainment business in the United States. The association was established in 1997 by Hal Halpin, its president and founder, and counts among its member companies the largest retailers of games including Walmart, Target Corporation, Blockbuster Entertainment and Circuit City. The IEMA also sponsored an important annual trade show in the promotion of the business of the video game industry called the "Executive Summit".
A content rating rates the suitability of TV shows, movies, comic books, or video games to this primary targeted audience. A content rating usually places a media source into one of a number of different categories, to show which age group is suitable to view media and entertainment. The individual categories include the stated age groups within the category, along with all ages greater than the ages of that category.
Analogue terrestrial television in the United Kingdom was originally the method by which the significant majority of viewers in the UK, the Channel Islands and the Isle of Man received television. Analogue terrestrial television broadcasts have fully ceased in the UK with Northern Ireland being the last region to have ceased transmission analogue terrestrial television broadcasts. Northern Ireland switched off the last analogue television signals, making all of the United Kingdom only capable of receiving digital television, in the early hours of 24 October, 2012. It has been completely replaced by digital terrestrial television and other non-terrestrial means as of the end of 2012.
A video game content rating system is a system used for the classification of video games based on suitability for target audiences. Most of these systems are associated with and/or sponsored by a government, and are sometimes part of the local motion picture rating system. The utility of such ratings has been called into question by studies that publish findings such as 90% of teenagers claim that their parents "never" check the ratings before allowing them to rent or buy video games, and as such, calls have been made to "fix" the existing rating systems. Video game content rating systems can be used as the basis for laws that cover the sales of video games to minors, such as in Australia. Rating checking and approval is part of the game localization when they are being prepared for their distribution in other countries or locales. These rating systems have also been used to voluntarily restrict sales of certain video games by stores, such as the German retailer Galeria Kaufhof's removal of all video games rated 18+ by the USK following the Winnenden school shooting.
Netherlands Institute for the Classification of Audiovisual Media is the institute responsible for the content given for review for the Dutch motion picture rating system, Kijkwijzer, and the software given for review for the European video game content rating system PEGI.
The British Board of Film Classification (BBFC) is a non-governmental organisation founded by the British film industry in 1912 and responsible for the national classification and censorship of films exhibited at cinemas and video works released on physical media within the United Kingdom. It has a statutory requirement to classify all video works released on VHS, DVD, Blu-ray, and, to a lesser extent, some video games under the Video Recordings Act 1984. The BBFC was also the designated regulator for the UK age-verification scheme, which was abandoned before being implemented.
The United Kingdom has the largest video game sector in Europe. By revenue, the UK had the second-largest video game market in Europe in 2022 after Germany, and the sixth-largest globally. By sales, it is Europe's largest market, having overtaken Germany in 2022. The UK video game market was worth £7.16 billion in 2021, a 2% increase over the previous year.
The Australian Classification Board is an Australian government statutory body responsible for the classification and censorship of films, video games and publications for exhibition, sale or hire in Australia.
The video game industry in Australia is worth $4.21 billion annually as of 2022, inclusive of traditional retail and digital sales. A report in 2022 by Austrade estimated that 3,228 Australians worked in the video game industry. In the fiscal year 2016–17, revenue from Australian game developers was approximately $118.5 million, 80 percent of which was from overseas sales.
Video game development is a developing industry in the Ireland, with some government attempts made to encourage investment via tax breaks. Of the approximately €206 million spent by Irish people on video games in 2015, Irish game developers "[saw] little of this spend".
The International Age Rating Coalition (IARC) is an initiative aimed at streamlining acquisition of content ratings for video games, from authorities of different countries. Introduced in 2013, the IARC system simplifies the process of obtaining ratings by developers, through the use of questionnaires, which assess the content of the product. This new process reduces the costs of video game developers as they seek to obtain ratings for their products that are distributed digitally online.
In video game terminology, a loot box is a consumable virtual item which can be redeemed to receive a randomised selection of further virtual items, or loot, ranging from simple customization options for a player's avatar or character to game-changing equipment such as weapons and armor. A loot box is typically a form of monetisation, with players either buying the boxes directly or receiving the boxes during play and later buying "keys" with which to redeem them. These systems may also be known as gacha, which is popular in Japan, and may be integrated into gacha games.
The Association for UK Interactive Entertainment (Ukie) is a non-profit trade association for the video game industry in the United Kingdom (UK). Ukie was founded in 1989 as the European Leisure Software Publishers Association (ELSPA), then changed to Entertainment and Leisure Software Publishers Association (ELSPA) in 2002, and to its current name in 2010.
The Mexican System of Equivalences of Video Game Content Classification(SMECCV) (Sistema Mexicano de Equivalencias de Clasificación de Contenidos de Videojuegos) is the current legislation in Mexico in terms of the regulation of the age classification of video games. This legislation was adopted and published in the Official Journal of the Federation by the Secretariat of the Interior in November 2020 and entered into force on May 27, 2021.