Founded in 2006, Genesis is a UK bike brand manufacturing adventure & gravel, road, urban/utility, e-bike and touring models.
Genesis is distributed by Sportline UK which is owned by H Young Holdings.
The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006.
In 2008 the original Croix De Fer was released.
In 2012 Victoria Wilkinson won the Three Peaks cyclo-cross on a borrowed Vapour disc after her bike was damaged in a crash, highlighting the brand's reliability. [1]
In 2013 Genesis became the title sponsor of the brand-new Madison Genesis cycling team. [2]
In 2015 Madison Genesis win the Tour Series and by 2018 Connor Swift won the British road race championship on his Genesis Zero SL. [3]
Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.
Genesis bikes became renowned for their use of steel tubing and ethos for function over form.
The bikes have been designed by James Olsen (2005-2011), Dom Thomas (2011-2013) and Albert Steward (2013-2015).
In 2008 Genesis launched its most successful model, the Croix de Fer. The steel drop bar model, which could take wide tyres, guards and disc brakes was an early incarnation of the burgeoning gravel bike.
Its adventurous credentials were proven in 2010 as Vin Cox set the Guinness World Record for the fastest circumnavigation of the globe by bicycle. [4]
The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days.
In 2014, actor Harrison Ford was pictured riding a Croix de Fer in London, while filming for Star Wars: The Force Awakens. [5]
The popularity of the Croix de Fer was helped in part by Vin Cox using a Genesis Croix de Fer when claiming the Guinness World Record for the fastest circumnavigation of the globe by bicycle in 2010 [6]
In 2014, Genesis made its first production carbon fibre bike for the Madison Genesis road racing team [7] – the Zero was subsequently updated in September 2015, with a lower weight and improved fork. [8]
Road (sportive)
Adventure & Gravel
Utility
E-Bike
Touring
Bike supplier and title sponsor to the Madison Genesis road racing team, since 2013.
The term road bicycle is used to describe bicycles built for traveling at speed on paved roads. Some sources use the term to mean racing bicycle. Other sources specifically exclude racing bicycles from the definition, using the term to mean a bicycle of a similar style but built more for endurance and less the fast bursts of speed desired in a racing bicycle; as such, they usually have more gear combinations and fewer hi-tech racing features. Certain of these bicycles have been referred to as 'sportive' bicycles to distinguish them from racing bicycles.
A touring bicycle is a bicycle designed or modified to handle bicycle touring. To make the bikes sufficiently robust, comfortable and capable of carrying heavy loads, special features may include a long wheelbase, frame materials that favor flexibility over rigidity, heavy duty wheels, and multiple mounting points.
Cicli Pinarello S.p.A. is an Italian bicycle manufacturer based in Treviso, Italy. Founded in 1953, it supplies mostly handmade bicycles for the road, track, E-bikes(NYTRO), mountain bikes and cyclo-cross. The company also produces an in-house component brand – MOST.
A racing bicycle, also known as a road bike is a bicycle designed for competitive road cycling, a sport governed by and according to the rules of the Union Cycliste Internationale (UCI).
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