Whyte Bikes

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Whyte Bikes
FormerlyATB Sales
Company type Private
Industry Bicycle
Founded1999;26 years ago (1999)
Headquarters,
ProductsBicycle and Related Components
Website whytebikes.com

Whyte is a British bicycle company established in 1987 as ATB Sales, the brand was established in 1999 by Jon Whyte. The bicycles are manufactured for Whyte in Taiwan. and then distributed to shops in the UK and Europe and the rest of the world. [1] Whyte's first bike back in 1999 was a full suspension machine and had a girder fork with twin wishbones, with a main frame made of two halves welded down the middle, and used Fox shocks for both fork and swingarm. The prototype's appearance was likened to Preston the robot dog of Wallace and Gromit fame, which later gave the production bike its name, the PRST-1.

Contents

Jon Whyte

The brand was established in 1999 by Jon Whyte, who had previously helped to develop aerodynamics and suspension systems for Benetton Formula, most notably the 1994 Formula One title winning B194. He later joined ATB Sales Ltd as chief designer and helped to develop the full suspension system for Marin, ATB's then UK distributor. This helped Paul Lasenby to win the national championship in 1996, the first for a full-suspension bike. The suspension system later became the Whyte Integrated Fork System. By 2002, the company sold its 1000th bike. Whyte would leave after 11 years to set up his consultancy business in 2006; ATB retained the name rights to the Whyte brand. [2] [3]

Present

As of 2021 the range comprises Children/Youth, Commuter, Gravel, Road, XC, Trail, and Enduro ranges, with E-bike versions in several of these categories. The RD7 range is a road bike but with disc brakes and a more relaxed design. A common frame is used on all models: the wheel set, forks, group set and brakes are changed as the price increases. Whyte also have their own line in accessories.

In 2019, Whyte won a court case against British drinks company Rich Energy, regarding the potential theft of their stag logo.

In November 2023, Whyte announced a rebranding along with the launch of a new range of electric bikes, including the E-Lyte lightweight mountain bike and a new line of hybrid bikes called the RHeO series. [4]

in February 2024 Whyte announced their CEO and chairman, Nikki Haywes, formally of Cannondale bikes. [5]

Further reading

Related Research Articles

<span class="mw-page-title-main">Bicycle</span> Pedal-driven two-wheel vehicle

A bicycle, also called a pedal cycle, bike, push-bike or cycle, is a human-powered or motor-assisted, pedal-driven, single-track vehicle, with two wheels attached to a frame, one behind the other. A bicycle rider is called a cyclist, or bicyclist.

<span class="mw-page-title-main">Mountain bike</span> Type of bicycle

A mountain bike (MTB) or mountain bicycle is a bicycle designed for off-road cycling. Mountain bikes share some similarities with other bicycles, but incorporate features designed to enhance durability and performance in rough terrain, which often makes them heavier, more complex and less efficient on smooth surfaces. These typically include a suspension fork, large knobby tires, more durable wheels, more powerful brakes, straight, wide handlebars to improve balance and comfort over rough terrain, and wide-ratio gearing optimized for topography, application and a frame with a suspension mechanism for the rear wheel. Rear suspension is ubiquitous in heavier-duty bikes and now common even in lighter bikes. Dropper seat posts can be installed to allow the rider to quickly adjust the seat height.

<span class="mw-page-title-main">Mountain biking</span> Bicycle sport

Mountain biking is a sport of riding bicycles off-road, often over rough terrain, usually using specially designed mountain bikes. Mountain bikes share similarities with other bikes but incorporate features designed to enhance durability and performance in rough terrain, such as air or coil-sprung shocks used as suspension, larger and wider wheels and tires, stronger frame materials, and mechanically or hydraulically actuated disc brakes. Mountain biking can generally be broken down into distinct categories: cross country, trail, all mountain, enduro, downhill and freeride.

<span class="mw-page-title-main">Cannondale</span> Bicycle company

The Cannondale Bicycle Corporation is an American division of Dutch conglomerate Pon Holdings that supplies bicycles. Its headquarters are in Wilton, Connecticut, with engineering offices in Freiburg, Germany. Frames are manufactured in Taiwan. Bikes are assembled in Taiwan, as well as in the USA and in The Netherlands for the local markets.

<span class="mw-page-title-main">Utility bicycle</span> Bicycle for practical use (commuting, transport)

A utility bicycle, city bicycle, urban bicycle, European city bike (ECB), Dutch bike, classic bike or simply city-bike is a bicycle designed for frequent very short, relatively slow rides through very flat urban areas. It is a form of utility bicycle commonly seen around the world, built to facilitate everyday short-distance riding in normal clothes in cold-to-mild weather conditions. It is therefore a bicycle designed for very short-range practical transportation, as opposed to those primarily for recreation and competition, such as touring bicycles, road bicycles, and mountain bicycles. Utility bicycles are the most common form globally, and comprise the vast majority found in the developing world. City bikes may be individually owned or operated as part of a public bike sharing scheme.

Hybrid bicycles blend characteristics from more specialized road bikes, touring bikes and mountain bikes. The resulting "hybrid" is a general-purpose bike that can tolerate a wide range of riding conditions and applications. Their stability, comfort and ease of use make them popular with novice cyclists, casual riders, commuters, and children.

<span class="mw-page-title-main">Marin Bikes</span> American bicycle manufacturer

Marin Bikes is a bicycle manufacturer in Sonoma County, California, established in 1986. It specializes in mountain bikes but also makes other types. Many of its bicycle models are named after locations in and around Marin County, where it was originally headquartered.

Giant Manufacturing Co. Ltd. is a Taiwanese bicycle manufacturer, recognized as the world's largest bicycle designer and manufacturer. Giant has manufacturing facilities in Taiwan, the Netherlands, China and Hungary. They have future plans for Vietnam to be the fifth location.

SRAM LLC is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987. SRAM is an acronym comprising the names of its founders. The company produces a range of cycling components, including Grip Shift, and separate gravel, road, and mountain drivetrains from 7 to 12 speed. SRAM developed the Eagle line of mountain bike specific drivetrain components intended to improve shifting performance. SRAM was also the first to release a dedicated "one by" drivetrain with a single front chainring for road bikes.

<span class="mw-page-title-main">Hub-center steering</span>

Hub-center steering (HCS) is one of several different types of front-end suspension/steering mechanisms used in motorcycles and cargo bicycles. Hub-center steering is characterized by the steering pivot points being inside the hub of the wheel, rather than above the wheel in the headstock as in the traditional layout. Most hub-center arrangements employ a swingarm that extends from the bottom of the engine/frame to the center of the front wheel.

<span class="mw-page-title-main">Downhill bike</span> Type of mountain bike

A downhill bike is a full suspension bicycle designed for downhill cycling on particularly steep, technical trails. Unlike a typical mountain bike, durability and stability are the most important design features, compared to lighter, more versatile cross-country bikes. Downhill bikes are primarily intended for high-speed descent, and downhill riders will usually shove, or shuttle via chairlifts or motorized vehicles, to the trailhead. Downhill bikes share similarities with freeride bikes due to their large strong frames and increased travel.

Muddyfox is a bicycle manufacturing company based in Basildon, England. The company specialises in mountain bikes, also producing road, hybrid, and BMX bikes. Muddyfox also has a clothing line for cycle sport that includes sportswear. Protection gear and accessories include helmets, sunglasses, pumps and bicycle parts.

<span class="mw-page-title-main">Bicycle suspension</span> Bicycle part

Bicycle suspension is the system, or systems, used to suspend the rider and bicycle in order to insulate them from the roughness of the terrain. Bicycle suspension is used primarily on mountain bikes, but is also common on hybrid bicycles.

Univega is a bicycle brand created during the bike boom of the 1970s by Ben Lawee (1926–2002), who founded Lawee Inc. to design, specify, and import bicycles initially manufactured in Italy by Italvega, and subsequently in Japan by Miyata.

<span class="mw-page-title-main">Fox Factory</span> American company best known for their Fox Racing Shox

Fox Factory Holding Corp. is an American company best known for their Fox Racing Shox brand of off-road racing suspension components.

Diamondback Bicycles is an American bicycle brand that is based in Kent, Washington. Diamondbacks are sold in many countries, including the United States, Australia, Canada, and the United Kingdom. Most Diamondbacks are considered to be mid-type bicycles, with a high-end prototype in development as of 2011. Diamondback is owned by global private equity firm Regent, L.P., which also owns Redline Bicycles.

<span class="mw-page-title-main">Santa Cruz Bicycles</span> American bicycle manufacturer

Santa Cruz Bicycles, LLC is an American division of Dutch conglomerate Pon Holdings that manufacturers mountain bikes in Santa Cruz, California. They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013. Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle.

<span class="mw-page-title-main">Gravel bicycle</span> Type of bicycle made for both road and off-road

A gravel bicycle is a type of bicycle intended for gravel cycling, including gravel racing. They are also sometimes known as "adventure bicycles", particularly ones intended for harsher off-road terrain.

References

  1. "Interview: Whyte's Ian Alexander talks geometry, 29ers and the future of mountain bikes". Bike Magic. Retrieved 10 December 2013.
  2. BikeBiz (19 September 2006). "Jon Whyte sets up consultancy business". BikeBiz. Retrieved 1 March 2024.
  3. BikeBiz (19 February 2002). "ATB Sales sells 1000th Whyte bike". BikeBiz. Retrieved 1 March 2024.
  4. dimesuper. "4 highlights from Whyte's 2024 range | New electric mountain and hybrid bikes unveiled". www.bikeradar.com. Retrieved 16 January 2024.
  5. Blackham, Daniel (7 February 2024). "Whyte Bikes announces new CEO and chairman". BikeBiz. Retrieved 10 February 2024.