Hoefler & Co.

Last updated
Hoefler&Co.
FormerlyHoefler Type Foundry, Hoefler & Frere-Jones
IndustryGraphic design
GenreTypeface design
PredecessorsHoefler & Frere-Jones, Hoefler Type Foundry
Founded1989
Founder Jonathan Hoefler
Headquarters
Woburn, Massachusetts (formerly New York City)
,
United States
Number of locations
1
Key people
Carleen Borsella (formerly)
Tobias Frere-Jones (formerly)
Sara Soskolne
Andy Clymer (formerly)
Products Archer, Gotham, Hoefler Text, Requiem, Surveyor, Whitney
Parent Monotype
Website www.typography.com

Hoefler&Co. (H&Co) is a digital type foundry (font design studio) in Woburn, Massachusetts (formerly New York City), founded by type designer Jonathan Hoefler. H&Co designs typefaces for clients and for retail on its website.

Contents

The company was founded in 1989, initially focusing on editorial commissions for publications such as The New York Times , Martha Stewart Living , The Wall Street Journal , Esquire , Rolling Stone , Sports Illustrated , Harper's Bazaar , Wired and Condé Nast Portfolio , and commissions for companies such as Tiffany & Co., Nike, Inc., and Hewlett-Packard. It has worked with a number of prominent cultural institutions in New York City, including the headquarters of the United Nations, the Guggenheim Museum, the Whitney Museum, Lever House, Radio City Music Hall, The Public Theater, and The New York Jets. Because of its inspiration from New York City history, its Gotham typeface was selected in 2004 for the cornerstone of One World Trade Center, built on the World Trade Center site.

Incorporated as The Hoefler Type Foundry (HTF), in 2005 the company rebranded as Hoefler & Frere-Jones (H&FJ), and in 2014 as Hoefler&Co (H&Co). [1]

In September 2021 Hoefler announced the company's sale to Monotype, with Hoefler and CEO Carleen Borsella leaving the company. [2] [3] [4]

Work

The company's family Hoefler Text, showing its large range of features. New York magazine commented in 2014 that the version of Hoefler Text bundled with the Mac operating system "helped launch a thousand font obsessives." Hoefler Text features.png
The company's family Hoefler Text, showing its large range of features. New York magazine commented in 2014 that the version of Hoefler Text bundled with the Mac operating system "helped launch a thousand font obsessives."

The company specializes in designing original typefaces, often comprehensive type families that include a range of styles or characters: its Gotham typeface for GQ extends to 74 for print alone, and its Surveyor/Obsidian family past 100. [6] [7] [8] [9] Many H&Co typefaces take inspiration from historical models, and under-examined aspects of typography and lettering, such as Soviet house numbers, metal lettering on bus terminals, engraved maps, and old petrol pumps. [10] Bloomberg Businessweek commented that Hoefler and Frere-Jones bonded over a dislike of "so-called grunge typography, which trafficked in angst and messiness. Neither Frere-Jones nor Hoefler took to that trend, preferring a cleaner style based on historic typefaces." [11]

The company's work has been profiled in The New York Times , Time , Esquire , Wallpaper , and Wired , as well as the design publications Baseline , CAP & Design , CreativePro , Communication Arts , Desktop Archived 2018-08-13 at the Wayback Machine , Eye , Design, Graphis Inc. , I.D. , IDEA , IdN , Metropolis , Page , Print , Publish, and +81 . H&Co's work is part of the permanent collections of both the Smithsonian Institution and the Victoria & Albert Museum, and it has been recognized by the American Institute of Graphic Arts and the National Design Awards.

Notable uses

The Gotham typeface became famous during 2008, when it was chosen for the identity of Barack Obama during his campaign for the presidency. The Ringside typeface was used in the Elizabeth Warren 2020 presidential campaign and the Mercury and Decimal typefaces were used in the Joe Biden 2020 presidential campaign as well as during the Presidency of Joe Biden (2020-). H&Co typefaces associated with cultural institutions include Knockout (for The Public Theatre), Ideal Sans (The Art Institute of Chicago), Verlag (The Guggenheim Museum) and Whitney (The Whitney Museum). H&Co's Ringside typeface is the official typeface of The Office of Barack and Michelle Obama.

Awards

Jonathan Hoefler was the recipient of the 2002 Prix Charles Peignot, awarded by the Association Typographique Internationale (ATypI) for outstanding contributions to typeface design. In 2009, the company became the first typeface designers to be recognized by the National Design Awards. [12]

Conflict between Hoefler and Frere-Jones

On January 16, 2014, designer Tobias Frere-Jones, who had worked with the company since 1999, filed a lawsuit in the courts of New York state against Jonathan Hoefler. [13] The lawsuit alleged that Frere-Jones was entitled to own half of the type foundry, based on an oral agreement made in 1999. According to this alleged agreement, Frere-Jones transferred ownership of his fonts to the company for 10 USD and the company was renamed Hoefler & Frere-Jones. Frere-Jones contends that the foundry was intended to be run as an equal partnership. Hoefler filed a motion to dismiss, refuting Frere-Jones's account by attaching the written agreement signed by himself and Frere-Jones. [14] The lawsuit was settled on September 28, 2014, its terms undisclosed. [15]

List of typefaces

Related Research Articles

<span class="mw-page-title-main">Typeface</span> Set of characters that share common design features

A typeface is a design of letters, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size, weight, slope, width, and so on. Each of these variations of the typeface is a font.

<span class="mw-page-title-main">Hoefler Text</span> Serif font by Jonathan Hoefler

Hoefler Text is an old-style serif font by Jonathan Hoefler released by Apple Computer Inc. in 1991 to showcase advanced type technologies. Intended as a versatile font that is suitable for body text, it takes cues from a range of classic fonts, such as designs by Miklós Kis and Jean Jannon.

<span class="mw-page-title-main">Jonathan Hoefler</span> American type designer (born 1970)

Jonathan Hoefler is an American type designer. Hoefler founded the Hoefler Type Foundry in 1989, a type foundry in New York.

Oblique type is a form of type that slants slightly to the right, used for the same purposes as italic type. Unlike italic type, however, it does not use different glyph shapes; it uses the same glyphs as roman type, except slanted. Oblique and italic type are technical terms to distinguish between the two ways of creating slanted font styles; oblique designs may be labelled italic by companies selling fonts or by computer programs. Oblique designs may also be called slanted or sloped roman styles. Oblique fonts, as supplied by a font designer, may be simply slanted, but this is often not the case: many have slight corrections made to them to give curves more consistent widths, so they retain the proportions of counters and the thick-and-thin quality of strokes from the regular design.

<span class="mw-page-title-main">Didone (typography)</span> Classification of serif typefaces

Didone is a genre of serif typeface that emerged in the late 18th century and was the standard style of general-purpose printing during the 19th century. It is characterized by:

<span class="mw-page-title-main">Tobias Frere-Jones</span> American type designer (born 1970)

Tobias Frere-Jones is an American type designer who works in New York City. He operates the company Frere-Jones Type and teaches typeface design at the Yale School of Art MFA program.

<span class="mw-page-title-main">Clarendon (typeface)</span> Slab serif typeface

Clarendon is the name of a slab serif typeface that was released in 1845 by Thorowgood and Co. of London, a letter foundry often known as the Fann Street Foundry. The original Clarendon design is credited to Robert Besley, a partner in the foundry, and was originally engraved by punchcutter Benjamin Fox, who may also have contributed to its design. Many copies, adaptations and revivals have been released, becoming almost an entire genre of type design.

<span class="mw-page-title-main">Didot (typeface)</span> Serif typeface

Didot is a group of typefaces. The word/name Didot came from the famous French printing and type-producing Didot family. The classification is known as modern, or Didone.

<span class="mw-page-title-main">Gotham (typeface)</span> Geometric sans-serif typeface

Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released through the Hoefler & Frere-Jones foundry from 2002. Gotham's letterforms were inspired by examples of architectural signs of the mid-twentieth century. Gotham has a relatively broad design with a reasonably high x-height and wide apertures.

<span class="mw-page-title-main">Archer (typeface)</span> Slab serif typeface

Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine. It was later released by Hoefler & Frere-Jones for commercial licensing.

Surveyor is a Didone serif typeface that recalls type found on engraved maps and charts. It was designed by Tobias Frere-Jones in 2001 as a custom typeface for use in Martha Stewart Living magazine and released publicly in March 2013, in a wider range of styles, by the type foundry Hoefler & Frere-Jones.

<span class="mw-page-title-main">Font Bureau</span> American digital type foundry

The Font Bureau, Inc. or Font Bureau is a digital type foundry based in Boston, Massachusetts, United States. The foundry is one of the leading designers of typefaces, specializing in type designs for magazine and newspaper publishers.

<span class="mw-page-title-main">Whitney (typeface)</span> Sans-serif typeface

Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones. It was originally created for New York’s Whitney Museum as its institutional typeface. Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.

<span class="mw-page-title-main">Typeface anatomy</span> Graphic components of typeface letters


Typeface anatomy describes the graphic elements that make up letters in a typeface.

Typefaces are born from the struggle between rules and results. Squeezing a square about 1% helps it look more like a square; to appear the same height as a square, a circle must be measurably taller. The two strokes in an X aren't the same thickness, nor are their parallel edges actually parallel; the vertical stems of a lowercase alphabet are thinner than those of its capitals; the ascender on a d isn't the same length as the descender on a p, and so on. For the rational mind, type design can be a maddening game of drawing things differently in order to make them appear the same.

<span class="mw-page-title-main">Sara Soskolne</span>

Sara Soskolne is a Canadian type designer best known for her work at Hoefler & Frere-Jones (H&FJ) type foundry on typefaces such as Gotham. After ten years working in graphic design in Toronto, Soskolne attended the University of Reading where she received her MA in 2003. She has taught type design at Yale School of Art, the Book Arts Institute at Wells College, and New York's School of Visual Arts and the Cooper Type Certificate Program. Soskolne has written about the evolution of sans-serif lower case types in the 19th century.

Memphis is a slab-serif typeface designed by Rudolf Wolf and released in 1929 by the Stempel Type Foundry.

<span class="mw-page-title-main">Beton (typeface)</span> Slab-serif typeface designed by Heinrich Jost

Beton is a slab-serif typeface designed by Heinrich Jost and released originally by the Bauer Type Foundry from 1929 onwards, with most major styles released by 1931. "Beton" is German for concrete, a choice of name suggesting its industrial aesthetic.

<span class="mw-page-title-main">Iowan Old Style</span> Typeface

Iowan Old Style is a digital serif typeface designed by John Downer and released by Bitstream in 1991.

<span class="mw-page-title-main">Joshua Darden</span> American typeface designer

Joshua Darden is an American typeface designer. He published his first typeface at the age of 15, becoming according to Fonts In Use the first known African-American typeface designer.

References

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