Hooandja

Last updated
Hooandja
Type of business Private company
Type of site
 Crowdfunding
Available inEstonian, English, Russian
Headquarters
Tallinn
,
Estonia
Created byHenri Laupmaa
Founder(s) Henri Laupmaa, Tiiu Sullakatko, Tanel Karp, Halina Mugame
Industry Financial services
URL www.hooandja.ee
LaunchedApril 2012;12 years ago (2012-04)
Current statusLive

Hooandja is an Estonian crowdfunding platform created in 2012 to support and realize creative projects. [1] It is the largest crowdfunding platform in the Baltic countries. [2] The company is registered in Tartu [3] [4] with its headquarters located in Tallinn. [5]

Contents

History

The platform was launched in 2012 by Henri Laupmaa, Tiiu Sullakatko [6] , Tanel Karp, [7] and Halina Mugame with the support of the United States Agency for International Development (USAID). [8]

Initially, the platform charged a commission of just 3% on successfully completed projects (later increased to 8%), and it operated exclusively in Estonia. The platform's founders noted that in the first year, profits were insufficient to cover operating costs, but they had high hopes for expanding operations and creating similar systems abroad.

Within a few months of its launch, the platform attracted attention from Finnish entrepreneurs, who ordered the development of a similar national crowdfunding platform based on the Hooandja engine. Negotiations were also held with Slovenian entrepreneurs. [9]

During its first four years, Hooandja supported over 600 projects but encountered technical challenges at this stage. Initially developed on simple software, the platform needed significant updates to improve functionality and increase the flow of donations. In 2017, Hooandja launched its own fundraising campaign to implement an updated version of the platform – Hooandja 2.0. [10] The campaign successfully raised over 5,000 euros. [11] [12]

As of May 2024, over 2,000 campaigns had been successfully funded on the Hooandja platform. [13]

Model

Project creators (or recipients) present their ideas on the platform (including a project description and a presentation video posted online). Recipients set a target amount needed for project realization and a campaign duration (ranging from 2 to 8 weeks). Recipients must be over 18 years old, but no other restrictions are imposed on them.

Users (or donors) can contribute money to support initiatives that interest them. If the target amount is reached within the set timeframe, the funds are transferred to the recipient's bank account. The platform operates on an "all or nothing" basis: if 100% of the target amount is not collected on time, the money is returned to donors.

The minimum donation amount is 1 euro. [2] Hooandja charges an 8% commission on the total amount collected if the campaign is successful. The platform does not claim intellectual property rights; they remain with the recipients.

Hooandja focuses on projects in the arts and culture, and as such, does not support charity or political campaigns, projects aimed at raising startup capital, equipment purchases, or educational trips. [14]

The platform offers support in three languages: Estonian, English, and Russian.

Examples of Projects

Successful

Unsuccessful

Awards

On February 14, 2013, Hooandja was named "Pioneer of the Year" by the Association of Non-Governmental Organizations (EMSL). [34] [35]

In 2013, Hooandja was awarded the annual prize and the honorary title "Cultural Locomotive" by the newspaper Postimees. [36]

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Crowdfunding in Estonia is a rapidly growing sector that allows individuals and organisations to raise funds for various projects through online platforms. While crowdfunding in Estonia holds significant potential and is appealing to both investors and entrepreneurs, it requires a careful approach to project selection and a thorough understanding of the associated risks.

References

  1. ↑ "HOOANDJA MTÜ". e-krediidiinfo.
  2. 1 2 "Краудфандинговая платформа Hooandja покоряет Ида-Вирумаа!". bublik.delfi.ee (in Russian). 2020-11-19.
  3. ↑ "Mittetulundusühing Hooandja". teatmik.ee (in Estonian).
  4. ↑ "Hooandja MTÜ". Inforegister.
  5. ↑ "Hooandja company profile". Tracxn.
  6. ↑ Tarand, Kaarel (2012-08-30). "Pealelend. Tiiu Sullakatko ja Henri Laupmaa". Sirp (in Estonian).
  7. ↑ "Hooandja founders & board of directors". Tracxn.
  8. ↑ "Краудфандинг: альтернативный источник финансирования". imaguru.co (in Russian).
  9. ↑ Afanasjev, Vahur (2012-11-05). "Henri Laupmaa annab ühiskonnale hoogu". Eesti Ekspress (in Estonian).
  10. ↑ "Поддержите платформу Hooandja". Hea Kodanik (in Russian). 2017-01-11.
  11. ↑ Heinsius, Joost. "Crowdfunding in E-Estonia: Hooandja & Fundwise" (PDF). Crowdfunding Culture.
  12. ↑ "Hooandja 2.0 - Eesti pikima ajalooga ühisrahastusplatvorm uueneb!". Hooandja (in Estonian).
  13. ↑ "2000 kampaaniat". "Hooandja" blog (in Estonian). 2024-05-06.
  14. ↑ "Hooandja". Loov Eesti (in Estonian).
  15. ↑ "Известные люди Эстонии флешмобом выступили в поддержку создания Музея колясок". bublik.delfi.ee (in Russian). 2018-12-07.
  16. 1 2 Ротарь, Олеся (2019-09-02). "Личный опыт: стоит ли надеяться на краудфандинг?". Плуг (in Russian).
  17. ↑ Андреев, Николай (2020-02-21). "В здании Отделочной фабрики Кренгольма будет крупнейшая в Эстонии арена для страйкбола". Postimees (in Russian).
  18. ↑ Кукушкин, Дмитрий (2018-08-01). "Сериал "Ласнагорск" о русских в Эстонии снимается с прицелом на экспорт". Delfi25 (in Russian).
  19. ↑ "Esimene Eesti venekeelne komöödiasari kogu perele LASNAGORSK". Hooandja (in Estonian).
  20. ↑ "Estonia first country to build a virtual pavilion for the Venice Biennale". Estonian World. 2014-05-08.
  21. ↑ "E-stonian virtual pavilion at the 14th Venice Architecture Biennale". Hooandja.
  22. ↑ "Estonian police teddy bears will comfort children". BBC News. 2017-03-30.
  23. ↑ Hanson, Raimu (2024-05-03). "13 300 eurot uue pilli ostmiseks kogunud Elleri kooli tuubaõpilane annab tänukontserdi". Tartu Postimees (in Estonian).
  24. ↑ "The crowdfunding participants helped Helpific take off!". volunteer.helpific.com.
  25. ↑ "Toetajate toel jõuab Jaak Johansoni looming kaante vahele". kroonika.delfi.ee (in Estonian). 2022-01-01.
  26. ↑ "MTÜ Hollywoodi Mägi projekt Vaateplatvorm ja trepp Hollywoodi mäele kogub Hooandjas hoogu". Tartu Vald (in Estonian). 2022-07-04.
  27. ↑ Раудмяэ, Эгели (2022-07-11). "Эстонский ответ Голливуду засияет благодаря краудфандингу". Postimees (in Russian).
  28. ↑ Cavegn, Dario (2017-04-16). "Student satellite project ESTCube-2 underway". err.ee.
  29. ↑ Луйде, Силья; Сандул, Юлия (2023-03-29). "Как в Париже: Таллиннская пекарня c самым большим ассортиментом французской выпечки". Turist (in Russian).
  30. ↑ "Liisa Tulviku debüütalbumi "Tartu" salvestamine". Hooandja (in Estonian).
  31. ↑ "International animation festival Animist Tallinn". Hooandja.
  32. ↑ "Estonian scientists create board game to raise awareness of endangered seabirds". err.ee. 2024-06-14.
  33. ↑ "Kajakasaare mäng". Hooandja (in Estonian).
  34. ↑ Teder, Merike (2013-02-14). "Kodanikuühiskonna eripreemiad said Hooandja ja Silver Meikar". Postimees (in Estonian).
  35. ↑ "Hooandja". Eesti Filmi Andmebaas (in Estonian).
  36. ↑ Einmann, Andres (2014-01-28). "Postimehe Kultuuriveduri auhinna sai Hooandja". Postimees (in Estonian).
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