Hyram Yarbro

Last updated

Hyram
Hyram Yarbro at Web Summit 2022.jpg
Yarbro in 2022
Personal information
Born
Hyram Yarbro

(1996-04-20) April 20, 1996 (age 28)
Prescott, Arizona, U.S.
YouTube information
Channel
Years active2017–present
GenreBeauty
Subscribers4.52 million [1]
Total views546.5 million [1]
TikTok information
Page
Followers5.8 million
Likes299.2 million
Last updated: November 11, 2024

Hyram Yarbro (born April 20, 1996) is an American skincare influencer known for his videos on YouTube and TikTok. [2] His videos consist primarily of product reviews, skincare advice, and reactions to celebrity skincare routine videos. [3] In 2021, he launched his skincare product line, Selfless by Hyram, in collaboration with Sephora. [4]

Contents

Early life and education

Yarbro's hometown of Paulden, Arizona Paulden AZ - panoramio.jpg
Yarbro's hometown of Paulden, Arizona

Yarbro was born in Paulden, Arizona, and grew up on a cattle ranch. [5] [6] He is one of five children and has stated that his family were "strict" followers of Mormonism. [7] As a teenager, Yarbro was forced to leave his family's home after coming out as gay. [3] [8] Yarbro has said that throughout his teens and early twenties, he suffered from depression and eating disorders, engaged in self-harm and attempted suicide. [9]

In 2014, Yarbro moved from Arizona to Honolulu, Hawaii, to study at Brigham Young University–Hawaii. [5] He later dropped out for financial reasons. [9] According to Yarbro, while in college, he noticed premature aging of his skin and became interested in skincare products. [10] [8] He went on to work as a makeup artist at Saks Fifth Avenue. [5] Yarbro has described his motivation for starting his YouTube channel as a response to what he saw as the widespread practice of skin-care companies misinforming consumers about dermatology in order to increase the prices of their products. [10] [5] [11]

Career

Yarbro began his YouTube channel in 2017. [10] [12] His subscriber count grew from 50,000 to 500,000 in under two weeks in 2019, [5] and reached one million before the end of the year. [6] He joined TikTok in 2020 and quickly gained a large following during the COVID-19 lockdown, accumulating nearly six million followers during his first six months on the platform. [13] [14]

Between March and October 2020, Yarbro released videos about the L'Oréal sub-brand CeraVe. These videos have been said to have contributed to increased popularity and sales of the brand. [15] [16] [17] During this period, his videos generated $3.2 million in media impact value for the brand, [15] and reportedly led to an 89% increase in its global sales in 2020. [16] This subsequently resulted in a paid partnership with L'Oréal for Yarbro to create branded content on TikTok and YouTube. [18]

In October 2020, Yarbro signed with United Talent Agency. [19] [20] That December, he announced his first product collaboration, the Hyram x Kinship Sea the Good collection, with a portion of the profits donated to Lonely Whale, a charity focused on removing plastic from oceans. [21] In 2022, he launched the podcast Justaposition, focusing on mental health journeys, including his own and other influencers'. [6] [9] That year, he also began posting on Flip, a shopping-focused social media app. As of August 2022, he had a small following on the platform according to Glossy. [22]

Selfless by Hyram

In June 2021, Yarbro launched his skincare product line, Selfless by Hyram, in collaboration with Colette Laxton and Mark Curry, co-founders of The Inkey List. The line, consisting of five products priced between $20 and $30, was released exclusively in Sephora stores across 29 countries and online on June 24. [18] [23] For the launch, Yarbro partnered with non-profits Rainforest Trust, Youth, and Thirst. [24] The line launched in the UK in March 2022. [25]

Content

Yarbro is among a group of social media influencers known as "skinfluencers" for their focus on skincare products. [3] [18] [26] GQ Australia described him as being "at the forefront of the men's skincare movement". [27] His content includes reviews and recommendations of beauty products, skincare tutorials, and reaction videos responding to the skincare routines of fans and other online influencers. [13] [19] [20] Yarbro utilizes the duet feature on TikTok to create reaction videos. [26] Elle has noted that he also uses the duet feature to address skincare myths propagated by other users. [28] He is known for recommending lower-priced products, [19] [29] [30] generally under $50 [5] and often under $10. [11]

According to The Washington Post , Yarbro's brand focuses on promoting "clean beauty," emphasizing products with safe, organic ingredients. [31] The Independent reported that he tends to avoid products containing fragrances and essential oils and prefers brands with sustainable manufacturing practices. [11] In his content, Yarbro states that he is not a licensed dermatologist or aesthetician, referring to himself as a "skin care specialist", [12] and advising that his content is not medical advice, but rather like "shopping with a best friend". [26]

Yarbro's content generates revenue through affiliate links, YouTube ads, and brand sponsorships. [5] [13] [31] He has stated that he declines 90 to 95% of offered brand deals based on product ingredients, price, and maintaining audience trust. [5]

Criticism

Yarbro has faced criticism for promoting "slugging," the practice of applying a thick layer of Vaseline to the face overnight, which dermatologists say can exacerbate acne. [32] Nylon included excessive slugging in their list of the 10 worst TikTok beauty trends of 2021, citing Yarbro as one of the influencers who promoted it. [33]

Awards and nominations

YearCeremonyCategoryResultRef.
2020 10th Streamy Awards BeautyNominated [34]
2021 11th Streamy Awards Nominated [35]

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References

  1. 1 2 "About Hyram". YouTube.
  2. ↑ "Hyram Yarbro". Rainforest Trust. Retrieved November 22, 2024.
  3. 1 2 3 Fetto, Funmi (June 6, 2021). "Hyram Yarbro, Gen Z's skincare saviour: 'YouTube gave me a reason to live'". The Guardian. Retrieved April 18, 2022.
  4. ↑ Kavilanz, Parija (June 15, 2021). "He has 7 million TikTok followers. Now he's launching his own skincare line | CNN Business". CNN. Retrieved November 6, 2024.
  5. 1 2 3 4 5 6 7 8 Simonetti, Isabella (February 5, 2022). "Hyram and the Everyday People's Skincare Revolution". Observer. Retrieved April 18, 2022.
  6. 1 2 3 Segal, Lindy (July 27, 2022). "How Hyram Yarbro Became TikTok's Biggest Skin Care Star". Harper's Bazaar. Retrieved August 10, 2022.
  7. ↑ Dazed (July 26, 2022). "Hyram opens up about his journey with eating disorders and self harm". Dazed. Retrieved October 21, 2024.
  8. 1 2 Vischer, Annie (April 8, 2022). "Everything You Need To Know About Hyram Yarbro And His Skincare Line". Grazia. Retrieved April 18, 2022.
  9. 1 2 3 Attwood, Naomi (July 26, 2022). "Hyram opens up about his journey with eating disorders and self harm". Dazed. Retrieved August 10, 2022.
  10. 1 2 3 Weinstock, Tish (June 22, 2021). "How TikTok's Hyram Yarbro Found Self-Acceptance Through Skin Care". Vogue. Retrieved April 18, 2022.
  11. 1 2 3 Connor, Liz (May 31, 2021). "Who is Hyram Yarbro? Everything you need to know about TikTok's biggest skinfluencer". The Independent. Retrieved April 18, 2022.
  12. 1 2 Krause, Amanda (November 24, 2020). "YouTube made influencers like Jeffree Star millionaires, but TikTok is making room for drama-free beauty stars". Insider. Retrieved April 19, 2022.
  13. 1 2 3 Strugatz, Rachel (September 8, 2020). "The Content Creator Who Can Make or Break a Skin Care Brand". The New York Times. ISSN   0362-4331 . Retrieved April 18, 2022.
  14. ↑ Fisher, Alice (October 25, 2020). "How TikTok is proving beauty is more than skin deep". The Guardian. Retrieved April 18, 2022.
  15. 1 2 Weil, Jennifer; Repaci, Fabiana (December 7, 2020). "The Story Behind CeraVe's Success". WWD. Retrieved May 10, 2022.
  16. 1 2 Ozuem, Wilson; Willis, Michelle (2022). "Influencer Marketing". Digital Marketing Strategies for Value Co-creation. Cham: Palgrave Macmillan. pp. 209–242. doi:10.1007/978-3-030-94444-5_10. ISBN   978-3-030-94444-5.
  17. ↑ Sundaravelu, Anugraha (August 3, 2020). "TikTok is making this budget skincare brand sell out everywhere". i-D. Retrieved May 10, 2022.
  18. 1 2 3 Strugatz, Rachel (June 3, 2021). "How Hyram Yarbro Turned His TikTok Fame Into a Skin-Care Line". Allure. Retrieved April 18, 2022.
  19. 1 2 3 Collins, Allison (October 29, 2020). "Skin-care Content Creator Hyram Yarbro Signs With UTA". WWD. Retrieved April 18, 2022.
  20. 1 2 Weiss, Geoff (October 28, 2020). "YouTube's De Facto Skin Care Guru, Hyram Yarbro, Signs With UTA (Exclusive)". Tubefilter. Retrieved April 18, 2022.
  21. ↑ Rearick, Lauren (December 1, 2020). "TikTok's Hyram Debuted First Product Collaboration With Skincare Brand Kinship". Nylon. Retrieved April 18, 2022.
  22. ↑ Flora, Liz (August 4, 2022). "From Addison Rae to Hyram, TikTok stars head to short video app Flip". Glossy. Retrieved August 11, 2022.
  23. ↑ Kavilanz, Parija (June 15, 2021). "He has 7 million TikTok followers. Now he's launching his skincare line". CNN. Retrieved April 18, 2022.
  24. ↑ Frey, Kaitlyn (June 24, 2021). "Beauty Guru Hyram Yarbro's Debut Skincare Line Gives Back in a Big Way". People. Retrieved April 18, 2022.
  25. ↑ Mamona, Sheilla (March 7, 2022). "Hyram answers some of the internet's biggest skincare questions". Glamour UK. Retrieved April 18, 2022.
  26. 1 2 3 Flora, Liz (July 20, 2020). "TikTok's skinfluencers emerge as Gen Z's go-to source". Glossy. Retrieved April 19, 2022.
  27. ↑ Xidias, Angelica (August 24, 2021). "6 of your most-asked skincare questions, answered". GQ Australia. Retrieved April 19, 2022.
  28. ↑ Penrose, Nerisha (November 10, 2021). "TikTok Beauty University: The Who's Who of Makeup, Skincare, and Hair". ELLE. Retrieved April 19, 2022.
  29. ↑ Whitbread, Louise (June 24, 2021). "Are Hyram's new sustainable skincare products as good as his TikToks?". The Independent. Retrieved April 18, 2022.
  30. ↑ Frey, Kaitlyn (December 22, 2020). "How the Internet's Most Popular Skincare Expert Hyram Yarbro Is Shaking Up the Beauty Industry". People. Retrieved April 19, 2022.
  31. 1 2 Ferguson, Amber; Decaille, Nia (June 18, 2020). "The creative ways beauty pros are facing the pandemic". The Washington Post. Retrieved April 19, 2022.
  32. ↑ Schiffer, Jessica (June 15, 2021). "You May Not Want to Get Your Beauty Tips From TikTok". The New York Times. ISSN   0362-4331 . Retrieved April 19, 2022.
  33. ↑ Pitcher, Laura (December 9, 2021). "10 TikTok Beauty Trends We Should Definitely Leave In 2021". Nylon. Retrieved April 19, 2022.
  34. ↑ Ramos, Dino-Ray (October 21, 2020). "YouTube Streamy Awards Nominations Unveiled With David Dobrik, Emma Chamberlain And James Charles Leading The Pack". Deadline. Retrieved April 23, 2022.
  35. ↑ Complex, Valerie (October 20, 2021). "Streamy Awards Nominations Announced; Names Include MrBeast, Lil Nas X, Ryan Reynolds". Deadline. Retrieved April 23, 2022.
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