Hyram Yarbro

Last updated

Hyram
Hyram Yarbro at Web Summit 2022.jpg
Yarbro in 2022
Personal information
Born
Hyram Yarbro

(1996-04-20) April 20, 1996 (age 28)
Prescott, Arizona, U.S.
YouTube information
Channel
Years active2017-Probably When Albert Einstein was alive
GenreBeauty
Subscribers4.52 million [1]
Total views546.5 million [1]
TikTok information
Page
Followers5.8 million
Likes299.2 million
Last updated: November 11, 2024

Hyram Yarbro (born April 20, 1996) is an American skincare influencer known for his videos on YouTube and TikTok. [2] His videos consist primarily of product reviews, skincare advice, and reactions to celebrity skincare routine videos. [3] In 2021, he launched his skincare product line, Selfless by Hyram, in collaboration with Sephora. [4]

Contents

Early life and education

Hyram's hometown of Paulden, Arizona Paulden AZ - panoramio.jpg
Hyram's hometown of Paulden, Arizona

Yarbo was born in Paulden, Arizona, and grew up on a cattle ranch. [5] [6] He is one of five children and says his family was "strict" followers of Mormonism. [7] As a teenager, Yarbro states he was kicked out of his family's home when he came out as gay. [3] [8] According to Yarbro, throughout his teenage years and early twenties, he suffered from depression and eating disorders. During this period, he engaged in self-harm and attempted suicide. [9]

In 2014, Yarbro moved from Arizona to Honolulu, Hawaii, to study at Brigham Young University–Hawaii. [5] He later dropped out for financial reasons. [9] According to Yarbro, while in college, he noticed premature aging of his skin and became passionate about skincare products. [10] [8] He went on to work as a makeup artist at Saks Fifth Avenue. [5] Yarbro has described his motivation for starting his YouTube channel as the widespread practice of skin-care companies misinforming consumers about dermatology facts in order to gouge the prices of their products. [10] [5] [11]

Career

Yarbro began his YouTube channel in 2017. [10] [12] In 2019, his number of subscribers increased from 50,000 to 500,000 in under two weeks, [5] reaching one million before the end of the year. [6] He joined the video-sharing platform TikTok in 2020 and quickly amassed a large following during the COVID-19 lockdown, gaining nearly six million during his first six months on the platform. [13] [14]

Between March and October 2020, Yarbro released videos about the L'Oréal sub-brand CeraVe that were credited with contributing to the increased popularity and sales of the brand. [15] [16] [17] During this period, his videos contributed $3.2 million in media impact value for the brand [15] and reportedly led to an 89% increase in its global sales in 2020. [16] This led to Yarbro receiving a paid partnership from L'Oréal to create branded content on TikTok and YouTube. [18]

In October 2020, Yarbro signed with United Talent Agency. [19] [20] That December, he announced his first product collaboration, the Hyram x Kinship Sea the Good collection. A portion of the collection's profits were donated to Lonely Whale, a charity devoted to removing plastic from oceans. [21] In 2022, he started a podcast called Justaposition, a play on the word juxtaposition, [6] which is centers around exploring his and other influencers' mental health journeys. [9] That year, he also began posting on Flip, a shopping-focused social media app with a similar interface to TikTok; although according to Glossy, he had only a small following on the app as of that August. [22]

Selfless by Hyram

In June 2021, Yarbro launched his line of skincare products called Selfless by Hyram, consisting of five products priced between $20 and $30. The line was created in collaboration with Colette Laxton and Mark Curry, co-founders of skin care brand The Inkey List, and was released exclusively in Sephora stores across 29 countries and online on June 24. [18] [23] Yarbro partnered with non-profits Rainforest Trust, Youth, and Thirst for the release of the line. [24] The line was launched in the UK in March 2022. [25]

Content

Yarbro is among a wave of social media influencers on platforms such as TikTok referred to as "skinfluencers" for their focus on skincare products. [3] [18] [26] He has also been described as "at the forefront of the men's skincare movement" by GQ Australia . [27] His content consists of reviews and recommendations of beauty products, skin care tutorials, and reaction videos in which he responds to skincare routine of his fans and online influencers. [13] [19] [20] On TikTok, Yarbro uses the duet feature to create such reaction videos. [26] According to lifestyle magazine Elle, he also uses the feature to debunk skin care myths propagated by other users. [28] He is known for recommending products which are at a lower price points, [19] [29] [30] generally at a price under $50 [5] and often under $10. [11]

According to The Washington Post , Yarbro's brand focuses on promoting "clean beauty" which consist of products with safe, organic ingredients. [31] According to The Independent, he disapproves of products containing fragrances and essential oils while praising brands that utilize sustainable practices to manufacture their products. [11] Yarbro states in his content that he is not a licensed dermatologist or aesthetician, instead calling himself a "skin care specialist", [12] and has also stated that his content should not be taken as medical advice but as "shopping with a best friend". [26]

Yarbro makes money from his content via affiliate links, YouTube ads, and brand sponsorships. [5] [13] [31] He has stated that he refuses 90 to 95% of brand deals offered to him based on product ingredients, price, and a desire to retain the trust of his audience. [5]

Criticism

Yarbro has been criticized for promoting a trend called "slugging" in which Vaseline is applied thickly to the face and left overnight, a practice dermatologists say can worsen acne. [32] Nylon included excessive slugging in their list of the 10 worst beauty trends on TikTok of 2021, naming Yarbro as one of the influencers who promoted the trend. [33]

Awards and nominations

YearCeremonyCategoryResultRef.
2020 10th Streamy Awards BeautyNominated [34]
2021 11th Streamy Awards Nominated [35]

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References

  1. 1 2 "About Hyram". YouTube.
  2. ↑ "Hyram Yarbro". Rainforest Trust. Retrieved November 22, 2024.
  3. 1 2 3 Fetto, Funmi (June 6, 2021). "Hyram Yarbro, Gen Z's skincare saviour: 'YouTube gave me a reason to live'". The Guardian. Retrieved April 18, 2022.
  4. ↑ Kavilanz, Parija (June 15, 2021). "He has 7 million TikTok followers. Now he's launching his own skincare line | CNN Business". CNN. Retrieved November 6, 2024.
  5. 1 2 3 4 5 6 7 8 Simonetti, Isabella (February 5, 2022). "Hyram and the Everyday People's Skincare Revolution". Observer. Retrieved April 18, 2022.
  6. 1 2 3 Segal, Lindy (July 27, 2022). "How Hyram Yarbro Became TikTok's Biggest Skin Care Star". Harper's Bazaar. Retrieved August 10, 2022.
  7. ↑ Dazed (July 26, 2022). "Hyram opens up about his journey with eating disorders and self harm". Dazed. Retrieved October 21, 2024.
  8. 1 2 Vischer, Annie (April 8, 2022). "Everything You Need To Know About Hyram Yarbro And His Skincare Line". Grazia. Retrieved April 18, 2022.
  9. 1 2 3 Attwood, Naomi (July 26, 2022). "Hyram opens up about his journey with eating disorders and self harm". Dazed. Retrieved August 10, 2022.
  10. 1 2 3 Weinstock, Tish (June 22, 2021). "How TikTok's Hyram Yarbro Found Self-Acceptance Through Skin Care". Vogue. Retrieved April 18, 2022.
  11. 1 2 3 Connor, Liz (May 31, 2021). "Who is Hyram Yarbro? Everything you need to know about TikTok's biggest skinfluencer". The Independent. Retrieved April 18, 2022.
  12. 1 2 Krause, Amanda (November 24, 2020). "YouTube made influencers like Jeffree Star millionaires, but TikTok is making room for drama-free beauty stars". Insider. Retrieved April 19, 2022.
  13. 1 2 3 Strugatz, Rachel (September 8, 2020). "The Content Creator Who Can Make or Break a Skin Care Brand". The New York Times. ISSN   0362-4331 . Retrieved April 18, 2022.
  14. ↑ Fisher, Alice (October 25, 2020). "How TikTok is proving beauty is more than skin deep". The Guardian. Retrieved April 18, 2022.
  15. 1 2 Weil, Jennifer; Repaci, Fabiana (December 7, 2020). "The Story Behind CeraVe's Success". WWD. Retrieved May 10, 2022.
  16. 1 2 Ozuem, Wilson; Willis, Michelle (2022). "Influencer Marketing". Digital Marketing Strategies for Value Co-creation. Cham: Palgrave Macmillan. pp. 209–242. doi:10.1007/978-3-030-94444-5_10. ISBN   978-3-030-94444-5.
  17. ↑ Sundaravelu, Anugraha (August 3, 2020). "TikTok is making this budget skincare brand sell out everywhere". i-D. Retrieved May 10, 2022.
  18. 1 2 3 Strugatz, Rachel (June 3, 2021). "How Hyram Yarbro Turned His TikTok Fame Into a Skin-Care Line". Allure. Retrieved April 18, 2022.
  19. 1 2 3 Collins, Allison (October 29, 2020). "Skin-care Content Creator Hyram Yarbro Signs With UTA". WWD. Retrieved April 18, 2022.
  20. 1 2 Weiss, Geoff (October 28, 2020). "YouTube's De Facto Skin Care Guru, Hyram Yarbro, Signs With UTA (Exclusive)". Tubefilter. Retrieved April 18, 2022.
  21. ↑ Rearick, Lauren (December 1, 2020). "TikTok's Hyram Debuted First Product Collaboration With Skincare Brand Kinship". Nylon. Retrieved April 18, 2022.
  22. ↑ Flora, Liz (August 4, 2022). "From Addison Rae to Hyram, TikTok stars head to short video app Flip". Glossy. Retrieved August 11, 2022.
  23. ↑ Kavilanz, Parija (June 15, 2021). "He has 7 million TikTok followers. Now he's launching his skincare line". CNN. Retrieved April 18, 2022.
  24. ↑ Frey, Kaitlyn (June 24, 2021). "Beauty Guru Hyram Yarbro's Debut Skincare Line Gives Back in a Big Way". People. Retrieved April 18, 2022.
  25. ↑ Mamona, Sheilla (March 7, 2022). "Hyram answers some of the internet's biggest skincare questions". Glamour UK. Retrieved April 18, 2022.
  26. 1 2 3 Flora, Liz (July 20, 2020). "TikTok's skinfluencers emerge as Gen Z's go-to source". Glossy. Retrieved April 19, 2022.
  27. ↑ Xidias, Angelica (August 24, 2021). "6 of your most-asked skincare questions, answered". GQ Australia. Retrieved April 19, 2022.
  28. ↑ Penrose, Nerisha (November 10, 2021). "TikTok Beauty University: The Who's Who of Makeup, Skincare, and Hair". ELLE. Retrieved April 19, 2022.
  29. ↑ Whitbread, Louise (June 24, 2021). "Are Hyram's new sustainable skincare products as good as his TikToks?". The Independent. Retrieved April 18, 2022.
  30. ↑ Frey, Kaitlyn (December 22, 2020). "How the Internet's Most Popular Skincare Expert Hyram Yarbro Is Shaking Up the Beauty Industry". People. Retrieved April 19, 2022.
  31. 1 2 Ferguson, Amber; Decaille, Nia (June 18, 2020). "The creative ways beauty pros are facing the pandemic". The Washington Post. Retrieved April 19, 2022.
  32. ↑ Schiffer, Jessica (June 15, 2021). "You May Not Want to Get Your Beauty Tips From TikTok". The New York Times. ISSN   0362-4331 . Retrieved April 19, 2022.
  33. ↑ Pitcher, Laura (December 9, 2021). "10 TikTok Beauty Trends We Should Definitely Leave In 2021". Nylon. Retrieved April 19, 2022.
  34. ↑ Ramos, Dino-Ray (October 21, 2020). "YouTube Streamy Awards Nominations Unveiled With David Dobrik, Emma Chamberlain And James Charles Leading The Pack". Deadline. Retrieved April 23, 2022.
  35. ↑ Complex, Valerie (October 20, 2021). "Streamy Awards Nominations Announced; Names Include MrBeast, Lil Nas X, Ryan Reynolds". Deadline. Retrieved April 23, 2022.
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