Background
In an interview for website Genius,Kyle talked about the creation process behind the song:
The making of "iSpy" it was super casual. It was me and Ayo [now known as Naz] in the studio. We just wanted to make some feel-good shit. I just had this little piano and started playing bomp bomp bomp—very badly,though,'cause I’m not that raw. And then Ayo replayed it and made it saucy. [6]
The official remix,which features American rapper Kodak Black,was released on June 9,2017, [7] with some slightly altered lyrics "to shout out Kodak and [to] talk about the original single". [8]
Music video
The music video was released on April 7,2017,on Kyle's YouTube account. It was directed by Colin Tilley. [9] The official video features the heads of Kyle and Lil Yachty animated onto children's bodies for the duration of the video,with one critic noting that,"their childish sense of humour beams out of every scene." [10] [11] Discussing the idea for the video,Kyle said,"It was [Tilley's] concept. I just agreed on it. I told him,'This song is fun. The video needs to be twice as fun...' It doesn't get more feel good than being a baby surrounded by incredible looking women at the beach with no cares in the world." [12]
Prior to the release of the official video,an animated lyric video was released on Kyle's YouTube channel and amassed 19 million in its first month,causing the song to receive an uptick in recognition. [13] [14] [15]
The lyric video was well received,with one critic saying,"The track itself came out [in 2016],but the video...makes the song sound even better." [16] The lyric video was produced by Carpool Films,directed by Jayme Lamperle,and animated by Lamperle,Courtney Garvin,Frank Gidlewski,Evan Red Borja and Jake Reed. [16] [17]
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