Background and release
On December 1, 2024, Starship announced that Ive would be releasing new music in January 2025. [1] On December 24, Ive's third EP, Ive Empathy, was announced to be released on February 3, 2025, following the release of its first single on January 13. [2] A day later, during Ive's performance at the 2024 SBS Gayo Daejeon , a short audio clip of the single was unveiled. [3] The single's title, "Rebel Heart", was announced on December 28. [4] The following day, as a response to the Jeju Air Flight 2216 crash, Starship announced that the release of promotional material for the EP would be postponed to later dates. [5]
On January 5, 2025, an updated promotion schedule was unveiled, with some planned promotional material removed. Later that same day, a concept trailer for the EP was released. [6] Concept photos were released from January 5 to 11. [7] [8] [9] [10] [11] "Rebel Heart", alongside its music video, was released on January 13. [12] The EP's track listing was unveiled a day later, with the second single announced as "Attitude". [13] A concept film for "Attitude" was released on January 26, presenting the members in a room resembling a typical home with unusual situations, while a piece of oldie music plays in the foreground. [14]
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