Jaquar

Last updated
Jaquar & Company Private limited
Company typePrivate
Founded1960
FounderN. L. Mehra
Headquarters
Manesar, Haryana
,
India
Area served
Worldwide
Key people
Rajesh Mehra (Director) Kishan Mehra (Director), Ajay Mehra (Director) [1]
ProductsBathroom fixtures and lighting
RevenueOver INR 6565 Crores (2023-24)
Number of employees
12000 (2022)
Website https://jaquar.com/int/

The Jaquar Group, established in 1960, is a bathroom and lighting company, offering faucets, showers, shower enclosures, sanitary ware, flushing systems, wellness products, concealed cisterns, water heaters, and varied lighting products. [2] [3] [4]

Contents

It employs over 12,000 people including 2400 service technicians and has 7 manufacturing units with 1 in South Korea spread over 3,30,000 sq.m. Currently, it manufactures 39 million bath fittings every year for nearly 2.9 million bathrooms every year, delivering 3.3 million sanitary ware pieces annually and 9.9 million lighting products yearly. The lighting plant in India has capacity to produce 25mn pcs annually. The company has 21 orientation centres in India and over 40 Jaquar World stores globally at London, Milan, Singapore, Dubai, Kuala Lampur and other locations. [5] Jaquar Group has global headquarters spread across 48,000 sq. meters [6] ) in Manesar, Haryana, India and presently operates in over 55 countries in Europe, Middle East, South East Asia, Africa, and SAARC region. [7]

History

1960–1985

1960

1972

1975

1985

1986–2009

1986

1987

1993

2000

2001

2006

2007

2008

2009

2010–till date

2010

2013 Nielsen survey reports Jaquar as India’s most trusted bath fittings brand

2016

2017

2018

2019

2020

2021


2022

2023


2024

Products

Artize Tailwater Faucet Artize Tailwater Faucet.jpg
Artize Tailwater Faucet

All manufacturing plants are zero liquid discharge with recycling more than 500,000 litres of water everyday and recycling 4221 metric tones of brass every year, generating 6.23 MW of solar energy.Jaquar Group targets its products to various socio-economic segments, such as brand Artize (luxury category), brand Jaquar (Premium category) and brand Essco (value category). [43] [44] [45]

Artize

Artize is a luxury bathroom shower and faucets brand from Jaquar Group. In July 2018, the Tailwater faucet, manufactured by the Jaquar Group's luxury brand Artize, and designed by the London-based product design consultancy DanelonMeroni Design Studio received Red Dot Design Award for 2018 for product design. [46]

Jaquar successfully asserts rights in ARTIZE mark over Villeroy & Boch. [47]

Jaquar

The Jaquar brand is a player in the premium segment of the Indian bathroom fittings market. [48] It manufactures shower enclosures and cubicles. [49] The company's range of products also includes faucets, showers, sanitary ware and wellness, shower enclosures, and water heaters. [50] QLOUD, a thermostatic shower mixer launched for multi-mode showering with Sobhita Dhulipala featuring in advertisement campaign. [51]

Faucets

Jaquar has in-house product design team, the Group has manufacturing capacity of producing 125,000 faucets per day. [52]

Showers

Jaquar showers have overhead, hand and body showers systems. [53]

Sanitaryware

Jaquar Sanitaryware ranges include wash basins, offering Wall Hung, Over Counter, Under Counter and Counter-top installations. [54]

Wellness

Jaquar has range of whirlpools that are created by specialist designers from Europe and are manufactured at Jaquar’s manufacturing facilities. [55]

Water heaters

Essco

Essco by the Jaquar Group offers taps, sanitaryware, and accessories, has a retail footprint of over 4000 in the country and an annual turnover of over Rs 300 crores. [56] For over six decades Essco the bathroom brand has been in the bath industry in India. Essco, the brand is built on the pillars of quality and affordability in designing and delivering products that are functional, and aesthetics at an easy–to-own price. Essco has expanded its footprint in tier-II, III & IV cities across India, Essco has a total retail presence across 4000+ stores and the Jaquar Group aims to increase the retail strength to 5000+ outlets by the year 2022. [57] Essco unveiled digital campaign Hashtag EsscoNaBhoolPaoge highlighting the values of quality and trusted service. [58]

Jaquar lighting

The group is investing Rs 150 crore in a new lighting manufacturing facility where many lighting components would be produced in-house. Jaquar's capacity to make LED drivers is about 1.2 million a month. It currently produces around 750,000. The company first invested in lighting 15 years back when it identified a vacuum in good quality lighting. Since then, it has focussed on designer lighting such as chandeliers. The company also manufactures bulbs and tube lights - it has automated bulbs assembly at its factory in Manesar. [59] Jaquar Group announced the Indian film actress Deepika Padukone as the brand ambassador of their lighting segment. [60]

Training

Jaquar Group aims to train over 10,000 more plumbers by 2020. [61]

Group's existing plumber training and customer service initiative; 63,000 plumbers have been trained through PAD (Plumber Associated with Dealers) and 2,000 unskilled personnel have been trained through Jaquar Group skill development centres. [62]

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References

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