Journal of Public Policy & Marketing

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Abstracting and indexing

The journal is indexed and abstracted in the following bibliographic databases: [3]

According to the Journal Citation Reports , the journal has a 2018 impact factor of 2.457. [4]

Awards

Since 1993, the journal annual awards the Thomas C. Kinnear award to recognize the article that makes "the most significant contribution to the understanding of marketing and public policy issues". The article must have been published in the journal within the most recent three-year period. [5]

Notable papers

According to the Scopus database in 2024, [6] the two most cited papers in are "Interventions to break and create consumer habits" [7] and "Privacy concerns and consumer willingness to provide personal information." [8]

Related Research Articles

Consumer education is the preparation of an individual to be capable of making informed decisions when it comes to purchasing products in a consumer culture. It generally covers various consumer goods and services, prices, what the consumer can expect, standard trade practices, etc. While consumer education can help consumers to make more informed decisions, some researchers have found that its effects can drop off over time, suggesting the need for continual education. New dimensions of consumer education are also beginning to emerge as people become more aware of the need for ethical consumerism and sustainable consumer behaviour in our increasingly globalized society.

Consumer privacy is information privacy as it relates to the consumers of products and services.

Information privacy is the relationship between the collection and dissemination of data, technology, the public expectation of privacy, contextual information norms, and the legal and political issues surrounding them. It is also known as data privacy or data protection.

<span class="mw-page-title-main">Citation index</span> Index of citations between publications

A citation index is a kind of bibliographic index, an index of citations between publications, allowing the user to easily establish which later documents cite which earlier documents. A form of citation index is first found in 12th-century Hebrew religious literature. Legal citation indexes are found in the 18th century and were made popular by citators such as Shepard's Citations (1873). In 1961, Eugene Garfield's Institute for Scientific Information (ISI) introduced the first citation index for papers published in academic journals, first the Science Citation Index (SCI), and later the Social Sciences Citation Index (SSCI) and the Arts and Humanities Citation Index (AHCI). American Chemical Society converted its printed Chemical Abstract Service into internet-accessible SciFinder in 2008. The first automated citation indexing was done by CiteSeer in 1997 and was patented. Other sources for such data include Google Scholar, Microsoft Academic, Elsevier's Scopus, and the National Institutes of Health's iCite.

Scopus is a scientific abstract and citation database, launched by the academic publisher Elsevier as a competitor to older Web of Science in 2004. An ensuing competition between the two databases has been characterized as "intense" and is considered to significantly benefit their users in terms of continuous improvent in coverage, search/analysis capabilities, but not in price. Free database The Lens completes the triad of main universal academic research databases.

<i>American Psychologist</i> Academic journal

American Psychologist is a peer-reviewed academic journal published by the American Psychological Association. The journal publishes articles of broad interest to psychologists, including empirical reports and scholarly reviews covering science, practice, education, and policy, and occasionally publishes special issues on relevant topics in the field of psychology. The editor-in-chief is Harris Cooper.

In United States constitutional law, expectation of privacy is a legal test which is crucial in defining the scope of the applicability of the privacy protections of the Fourth Amendment to the U.S. Constitution. It is related to, but is not the same as, a right to privacy, a much broader concept which is found in many legal systems. Overall, expectations of privacy can be subjective or objective.

<span class="mw-page-title-main">Food marketing</span> Promotion of food for sale

Food marketing is the marketing of food products. It brings together the food producer and the consumer through a chain of marketing activities.

<i>American Journal of Public Health</i> Peer-reviewed academic journal

The American Journal of Public Health is a monthly peer-reviewed public health journal published by the American Public Health Association that covers health policy and public health. The journal was established in 1911 and its stated mission is "to advance public health research, policy, practice, and education." The journal occasionally publishes themed supplements. The editor-in-chief is Alfredo Morabia.

<span class="mw-page-title-main">Targeted advertising</span> Form of advertising

Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

Itamar Simonson is a professor of marketing, holding the Sebastian S. Kresge Chair of Marketing in the Graduate School of Business, Stanford University. He is known for his work on the factors that determine the choices that buyers make. His academic career started at the University of California at Berkeley, where he taught for six years, before he moved to Stanford. Many of his former PhD students hold senior positions at some of the best universities in the world.

Word-of-mouth marketing is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort. While it is difficult to truly control word of mouth communication, there are three generic avenues to 'manage' word of mouth communication for the purpose of word-of-mouth marketing, including:

A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS products. It combines a content management system (CMS) with data centralization and syndication across the web, mobile, scannable surface, and social channels.

<i>American Journal of Preventive Medicine</i> Academic journal

The American Journal of Preventive Medicine is a monthly peer-reviewed medical journal that publishes articles in the areas of prevention research, teaching, practice and policy. Original research is published on interventions aimed at the prevention of chronic and acute disease and the promotion of individual and community health, as well as health services research pertinent to prevention and public health. Papers also address educational initiatives aimed at improving the ability of health professionals to provide effective clinical prevention and public health services. The journal periodically publishes supplements issues devoted to areas of current interest to the prevention community.

Environment: Science and Policy for Sustainable Development, commonly referred to as Environment magazine, is published bi-monthly in Philadelphia by Taylor & Francis. Environment is a hybrid, peer-reviewed, popular environmental science publication and website, aimed at a broad, "smart, but uninitiated" population. Its Executive Editors are Susan L. Cutter, Ralph Hamann, Myanna Lahsen, Alan H. McGowan, Tim O'Riordan, and Linxiu Zhang.

<i>Physics Essays</i> Fringe science journal

Physics Essays is a quarterly journal supposedly covering theoretical and experimental physics. It was established in 1988 and the editor-in-chief is Emilio Panarella.

The economics of digitization is the field of economics that studies how digitization, digitalisation and digital transformation affects markets and how digital data can be used to study economics. Digitization is the process by which technology lowers the costs of storing, sharing, and analyzing data. This has changed how consumers behave, how industrial activity is organized, and how governments operate. The economics of digitization exists as a distinct field of economics for two reasons. First, new economic models are needed because many traditional assumptions about information no longer hold in a digitized world. Second, the new types of data generated by digitization require new methods for their analysis.

<span class="mw-page-title-main">Yuen Kum Fai</span> Singaporean academic

Yuen Kum Fai is a Singaporean academic specialising in maritime studies, strategy, and sustainable management. He is currently an assistant professor in the School of Civil and Environmental Engineering, Nanyang Technological University, Singapore. He is an appointed associate editor for Maritime Policy & Management, which is indexed by Web of Science and the flagship journal of international shipping and port research run by Taylor & Francis. In addition, he is an advisory board member for Transportation Research Interdisciplinary Perspectives owned by Elsevier. He is also an invited guest editor for the journal, Sustainability, on the special issue 'Sustainable Maritime Transportation Management and Policies', and for Maritime Policy & Management on the special issue 'Artificial Intelligence & Big Data in Shipping'. He is the recipient of the Inauguration Grant which is part of a Singapore Teaching and Academic Research Talent Scheme that aims to attract Singaporean academics to join Singapore's autonomous universities as pre-tenure assistant professors. His research interests include sustainable shipping management, service quality, supply chain integration, transport economics, and technology and innovation management. As of Sep-2020, Yuen has published over 70 international journal papers. According to Scopus, his h-index and citations are 17 and 663, respectively.

Cornelia (Connie) Pechmann is an American academic and marketing research scholar. She is a Professor of Marketing at University of California, Irvine Paul Merage School of Business.

<span class="mw-page-title-main">Syagnik Banerjee</span> American-Indian writer

Syagnik “Sy” Banerjee is an American scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy in publications such as the Journal of Business Research, the Journal of Public Policy and Marketing, and the Harvard Business Review. His works have been cited more than 800 times in academic journals. He is also known for co-authoring the book M-Powering Marketing in a Mobile World.

References

  1. Wilkie, William L.; Moore, Elizabeth S. (2003). "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development". Journal of Public Policy & Marketing. 22 (2): 116–46. doi:10.1509/jppm.22.2.116.17639. S2CID   144828721.
  2. Sprott, David E.; Miyazaki, Anthony D. (2002). "Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing". Journal of Public Policy & Marketing. 21 (1): 105–25. doi:10.1509/jppm.21.1.105.17606. S2CID   154471655.
  3. "Journal of Public Policy & Marketing". MIAR: Information Matrix for the Analysis of Journals. University of Barcelona . Retrieved 2019-08-22.
  4. "Journal of Marketing Research". 2018 Journal Citation Reports. Web of Science (Social Sciences ed.). Clarivate Analytics. 2019.
  5. "Thomas C. Kinnear/Journal of Public Policy & Marketing Award".
  6. "Source details: Journal of Public Policy and Marketing". Scopus. Elsevier . Retrieved 2024-06-24.
  7. Verplanken, Bas; Wood, Wendy (2006). "Interventions to Break and Create Consumer Habits". Journal of Public Policy & Marketing. 25 (1): 90–103. doi:10.1509/jppm.25.1.90. ISSN   0743-9156.
  8. Phelps, Joseph; Nowak, Glen; Ferrell, Elizabeth (2000). "Privacy Concerns and Consumer Willingness to Provide Personal Information". Journal of Public Policy & Marketing. 19 (1): 27–41. doi:10.1509/jppm.19.1.27.16941. ISSN   0743-9156.