History
KERV-AM first began broadcasting in 1982, serving the Hill Country region of Texas. [3] The station has historically operated from facilities located at 301 Junction Highway in Kerrville. [4] Currently owned by Jam Broadcasting, LLC, the station features an Adult hits format. [5] Its programming is also simulcast on an FM translator, branding the service as "107.7 Mike FM" to reach a wider audience in the Kerrville-Fredericksburg area.
KERV-AM operates on a frequency of 1230 kHz and is classified as a Class C AM station. Its technical parameters include an unlimited power output of 1,000 watts (1 kW), utilizing a non-directional antenna system. [6]
The station serves Kerr County, a region with a diverse economic base including healthcare, tourism, and agriculture. [7] In July 2025, the station's coverage area was severely impacted by historic flash flooding of the Guadalupe River, which caused significant loss of life and property damage throughout Kerrville. [8] During the recovery efforts, local media and businesses collaborated to support the displaced residents and volunteers. [9]
During the initial hours of the crisis, Kerr County’s $7 million emergency radio network failed to provide reliable coverage, and many residents did not receive mobile "CodeRED" alerts until hours after the flooding began. [10] KERV and other local radio groups filled this gap by providing live reporting and real-time flood risk updates for residents in areas with compromised cellular service. [11]
