KRVV

Last updated
KRVV
KRVV logo.jpeg
Broadcast area Monroe, Louisiana
Frequency 100.1 MHz
Branding100.1 The Beat
Programming
Language(s) English
Format Urban contemporary
Affiliations Premiere Networks
Westwood One
Ownership
Owner
KJLO-FM, KLIP, KMLB, KMVX, KRJO
History
First air date
1967;57 years ago (1967)
Former call signs
KJBS (1979-1987)
KMYQ-FM (1987-1991)
Technical information
Facility ID 27468
Class C2
ERP 50,000 watts
HAAT 150 meters (490 ft)
Transmitter coordinates
32°40′20″N91°55′06″W / 32.67222°N 91.91833°W / 32.67222; -91.91833
Links
Webcast Listen Live
Website thebeat.net

KRVV (100.1 FM, "100.1 The Beat") is an American radio station licensed to Bastrop, Louisiana, and serving the Monroe, Louisiana region. The station is owned by The Radio People and the broadcast license is held by Holladay Broadcasting Of Louisiana, LLC. Studios are located in Monroe, and its transmitter is located south of Bastrop.

Contents

Programming

KRVV broadcasts an urban/hip-hop music format to the Monroe, Louisiana, area. KRVV air personalities include The Steve Harvey Morning Show, Grave Digga, DJ Make-A-Move, and The Breakfast Club.

History

At one time KRVV used to be a Public Broadcasting Radio Station back in 1967 until 1991 when new owners Holladay Broadcasting changed the station's branding and format to "The River", a mostly classic rock format that evolved into current mainstream rock, until again changing to "100.1 The Beat" broadcasting an urban contemporary format. The station has been airing its current format since 1993.

Format

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