KWLZ

Last updated
KWLZ
KWLZ Wild99.3 logo.png
City Shasta Lake, California
Broadcast area Redding / Red Bluff / Corning
Frequency 99.3 MHz
BrandingWild 99-3
Programming
Format CHR
Ownership
Owner Stephens Media Group
(SMG Redding, LLC)
KNRO, KQMS, KRDG, KSHA
History
First air date
October 24, 1989 (as KNNN)
Former call signs
KCIB (1988-1989, CP)
KNNN (1989-2010)
KQMS-FM (2010-2017)
Call sign meaning
KWiLd Z
Technical information
Facility ID 54039
Class C2
Power 1,600 watts
HAAT 465 meters (1,526 ft)
Transmitter coordinates
40°39′15″N122°31′16″W / 40.65417°N 122.52111°W / 40.65417; -122.52111
Links
Webcast Listen Live
Website wild993fm.com

KWLZ (99.3 FM) is an American commercial radio station licensed to Shasta Lake, California, serving the Northern California area.

Contents

History

For over a decade, KNNN aired a CHR music format branded as "Mix 99.3". From its inception until the "Mix 99.3" brand was introduced, the station was known as "K-9 FM", and played a pop-based Adult Contemporary format. The original "K-9" AC format was the result of a listener voting process following a months-long format testing experiment, where a different format was played every hour of the day.

In January 2007, 99.3 flipped to country as "99.3 Hank FM."

On September 20, 2010, KNNN changed their call letters to KQMS-FM and changed their format to news/talk, simulcasting KQMS, as Hank FM and the KNNN calls moved to 87.7.

On January 15, 2017, 99.3 dropped the KQMS simulcast and began stunting with a loop of "Wild Thing" by Tone Lōc. [1] On January 18, KQMS-FM launched a rhythmic contemporary format, branded as "Wild 99.3" under the new calls KWLZ, launching with 10,000 songs in a row. The first song was "Fake Love" by Drake. [2]

Former logos

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References

  1. Venta, Lance (January 18, 2017). "Wild 99.3 Debuts In Redding". RadioInsight. Retrieved July 11, 2017.
  2. "KQMS-FM Gets Wild". formatchange.com. Retrieved July 11, 2017.

Coordinates: 40°39′14″N122°31′16″W / 40.654°N 122.521°W / 40.654; -122.521