KXXO

Last updated

KXXO
Broadcast area South Puget Sound
Frequency 96.1 MHz
BrandingX96.1
Programming
LanguageSpanish
Format Latin pop, adult contemporary
Ownership
Owner3 Cities, Inc. (sale pending to Bustos Media)
OperatorBustos Media
History
First air date
January 16, 1990 (1990-01-16)
Technical information [1]
Licensing authority
 FCC
Facility ID 67027
Class C
ERP 37,000 watts
HAAT 717 meters (2,352 ft)
Transmitter coordinates
 46°58′22.4″N123°8′22.5″W / 46.972889°N 123.139583°W / 46.972889; -123.139583
Links
Public license information
Webcast Listen live
Website www.kxxo.com

KXXO (96.1 FM, "X96.1") is a radio station licensed to Olympia, Washington. Owned by 3 Cities, Inc. and operated by Bustos Media under a transitional local marketing agreement, it broadcasts a Latin pop and adult contemporary format serving the South Puget Sound region of Washington, including Tacoma.

Contents

History

After a week of signal testing and stunting with nature sounds, the station officially signed on at 7 a.m. on January 16, 1990, with an adult contemporary format as "Mixx 96.1." The station was owned by Dave Rauh and Toni Holm, formerly of KAOS, doing business as 3 Cities, Inc.. [2] [3]

KXXO was originally located in downtown Olympia at Washington Street and State Avenue in the Rockway-Leland Building; operations remained at the site until it's sale in 2025. The station, as described by Holm, was meant to provide "soft rock for the Great Northwest". Reaching 85,000 watts, broadcasts reached from British Columbia to northern Oregon. [4]

In August 2025, 3 Cities announced that it would sell the station to Bustos Media for $1.5 million. The purchase made KXXO the company's fifth station in the Seattle-Tacoma market. [5] On October 27, 2025, Bustos Media took over operations of the station; programming was converted to a predominantly-Spanish language format branded as X96.1. The new format features a mix of Latin pop and English-language adult contemporary music. [6]

Programming

In 2009, Dick Pust, formally a long-time radio host at Olympia's KGY radio station, began anchoring a weekend show at KXXO. The interview program was known as “Your Community.” [4]

References

  1. ↑ "Facility Technical Data for KXXO". Licensing and Management System. Federal Communications Commission.
  2. ↑ Baumgartner, Mark (November 8, 1989). "Olympia station hits the airwaves". The Olympian . Olympia, Washington. p. 6B. Retrieved December 14, 2025– via Newspapers.com.
  3. ↑ "Olympia station hits the airwaves". The Olympian . Olympia, Washington. January 16, 1990. p. 6B. Retrieved December 14, 2025– via Newspapers.com.
  4. 1 2 Boone, Rolf (August 23, 2025). "Longtime downtown Olympia radio station KXXO set to change hands, owners confirm". The Olympian . Retrieved January 13, 2026.
  5. ↑ "Bustos Media Expands In Puget Sound With KXXO Purchase". RadioInsight. August 19, 2025. Retrieved August 21, 2025.
  6. ↑ Venta, Lance (October 24, 2025). "Bustos Media To Launch X96.1 On KXXO". RadioInsight. Retrieved October 28, 2025.
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