Lego is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears, figurines called minifigures, and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions.
Lego Technic is a line of Lego interconnecting plastic rods and parts. The purpose of this series is to create advanced models of working vehicles and machines, compared to the simpler brick-building properties of normal Lego.
This article lists notable events and releases in the history of the Lego Group.
Legoland Windsor Resort, styled and also known as Legoland Windsor, is a theme park and resort in Windsor, Berkshire in England, themed around the Lego brand. The park opened on 17 March 1996 and is currently operated by Merlin Entertainments. The park's attractions consist of a mixture of Lego-themed rides, models, and building workshops targeted at children between three and twelve.
Lego Loco is a Lego-branded virtual world game for Microsoft Windows, released in November 1998. It is a simple open-ended construction game with an emphasis on rail transport. The aim of the game is to construct a town in which Lego minifigures can live. This was the first game released by Lego Media, the publishing division of The Lego Group that was founded after the commercial success of Mindscape's Lego Island.
Lego Island is a Lego-themed open world action-adventure game developed and published by Mindscape. It was released for Windows on September 26, 1997, as the second Lego video game overall and the first one outside Japan. In the "proto-open world" game, players explore the eponymous island as one of five unique minifigure characters, and can build vehicles and complete side quests; the game's main story involves Pepper Roni, a pizza delivery boy, and his efforts to stop an escaped prisoner known as the Brickster from destroying the island.
Lego Racers is a Lego-themed racing video game developed by High Voltage Software and published by Lego Media in 1999.
Lego Harry Potter is a Lego theme based on the film series of the same name and the eponymous novels by British author J. K. Rowling. It is licensed from Warner Bros. Lego models of important scenes, vehicles and characters were made for the first six films and all of the published books. The first sets appeared in 2001, to coincide with the release of the first film, Harry Potter and the Philosopher's Stone. Subsequent sets were released alongside the new films, until Harry Potter and the Order of the Phoenix. The line then went dormant for three years, with sets being released in 2010 and 2011. In 2018, it was announced that more sets based on the Harry Potter franchise would be released, including new sets based on Fantastic Beasts and Where to Find Them and its sequel, Fantastic Beasts: The Crimes of Grindelwald.
Lego Creator is a sandbox game for Microsoft Windows, which involves building with virtual Lego elements. The game has no missions, objectives, challenges, or money constraints. The game was released on 11 November 1998.
Legoland Billund Resort, the original Legoland park, opened on 7 June 1968 in Billund, Denmark. The park is located next to the original Lego factory and Billund Airport, Denmark's second-busiest airport. Over 1.9 million guests visited the park in 2011, and 50 million guests have visited the park since it opened. This makes Legoland the largest tourist attraction in Denmark outside Copenhagen. The Legoland parks that have since been built are modelled upon Legoland Billund, most noticeably the Miniland area, which is made up of millions of plastic Lego bricks.
The Lego Castle theme, a segment of the broader Lego product line, encapsulates a medieval world concept, prominently featuring knights and castles. Launched initially in Europe in 1978 and later introduced to North America in 1981, the theme enjoyed continuous support until 1999. Following this period, the "Lego Castle" name was revived for two separate series: the first spanning from 2007 to 2009, and a second series in 2013. While distinct, the Lego Castle theme shares thematic elements with other medieval-inspired Lego series, such as Knights Kingdom, Knights Kingdom II, and Kingdoms. The early iterations of Lego Castle sets were distributed under the "Legoland" brand until 1991, after which Lego transitioned the branding to the "Lego System" in 1992, marking a shift in the product line's presentation.
Lego Creator is a Lego theme for generic models. Creator sets have few specialized bricks to create buildings, creatures, vehicles, and robots. Some sets featured instructions for three different possible builds from the bricks included and most sets in recent years have used the 3-in-1 label. Creator is also a parent theme to Lego Icons, a Lego subtheme for adolescents and adults featuring advanced building techniques and large piece counts, mostly known for Modular Buildings and detailed vehicles. Creator also has had several other subthemes such as X-Pods and mosaics.
Lego Universe is a massively multiplayer online game that was available from October 2010 to January 2012. The game was developed by NetDevil and released on October 26, 2010, with an early opening for the to-be Lego "Founders", which consisted of users who pre-ordered the game. It was globally distributed by Warner Bros. Interactive Entertainment. Its release was delayed from original estimates of 2009, Teasers were released by Lego in 2007 and late November 2008 to promote the game, and also in 2009 for one last promotion. The game was available in English and German. The servers were shut down permanently on January 31, 2012, due to 'unsatisfactory revenue' from within the game's target audience.
Lego Art is a Lego theme introduced in 2020. It offers sets based on iconic personalities and characters in pop culture, allowing builders to reproduce them in a mosaic-like format using Lego 1x1 studs. Following the launch of Lego DOTS, a theme mainly targeted towards children, the Lego Art theme is the second 2D tile creative concept to be launched by The Lego Group in August 2020.
Lego Icons is a series of Lego construction toys aimed at a demographic of adolescents and adults. Beginning in 2000 without an established logo or icon, Icons features models such as aircraft, sculptures, and world buildings, selling as exclusives with numerous specialized elements and complex building techniques. Icons is considered a challenge to both the target audience and Lego designers. All Icons sets are classified into specified sub-themes; however, the entirety of Icons is classified as a sub-theme of Lego Creator.
Lego Overwatch is a Lego theme based on the video game of the same name. It is licensed from Blizzard Entertainment. The theme was first introduced in October 2018. A set based on the upcoming Overwatch 2 was scheduled to be released in February 2022, but has been delayed indefinitely, leaving theme's return uncertain.
Lego Super Mario is a Lego theme based on the platform game series Super Mario created by Japanese game designer Shigeru Miyamoto. It is licensed from Nintendo. The theme was first introduced in 2020. Since its release, the Lego Super Mario theme has received generally positive reviews.
Lego Vidiyo was a Lego theme that allows children to create their own music videos and dance clips using a range of Lego toy sets and an associated app. It is licensed from Universal Music Group. The theme was first introduced in March 2021, before being discontinued by the end of January 2022 after being deemed a commercial disaster.
Lego Fusion was a Lego theme that combined standard Lego bricks with a mobile app that was designed to interact and communicate with the build models according to the principle of augmented reality. The theme was first introduced on 1 August 2014 and exclusively in North America only. It was eventually discontinued by the end of July 2015.
Lego Life of George was a Lego theme that for the first time, combined standard Lego bricks with a mobile app. The theme was first introduced in October 2011. It was eventually discontinued by the end of December 2013.
