Libera Award for Marketing Genius

Last updated
Libera Award for Marketing Genius
CountryUnited States
Presented by American Association of Independent Music (A2IM)
First awarded2012
Currently held by Domino Recording Company for Wet Leg's Wet Leg (2023)
Website liberaawards.com

The Libera Award for Marketing Genius is an award presented by the American Association of Independent Music at the annual Libera Award which recognizes "the most innovative and creative marketing campaign for a project released by an Independent label or artist" since 2012. [1] The category was known as Light Bulb Award in 2012 to 2014.

Contents

It was first presented to Epitaph Records and Anti- were the frst recipients of the award for the Invite-Only Listening Party hosted to promote Tom Waits' 2011 album Bad as Me . Since 2015, a set of nominees is presented annually.

Winners and nominees

YearRecipientsArtistWorkRef.
2012 Epitaph Records and Anti- Tom Waits Invite-Only Listening Party [2]
2013 Glassnote Records, Gentlemen of the Road, and Mumford & Sons Mumford & Sons The Stopover Tour for Babel [3]
2014 Warp
 ·Marketing leads: Steven Hill and Josh Berman		 Boards of Canada Tomorrow's Harvest album [4]
2015
Mass Appeal Records
 ·Marketing lead: Run the Jewels 		Run the Jewels 'Meow the Jewels / Tag the Jewels' [5] [6]
311 Music
 ·Marketing lead: Rich Lyne		 311 Ster3ol1th1c PledgeMusic album release campaign
Warp
 ·Marketing lead: Steven Hill		 Aphex Twin Syro album release campaign
Loma Vista Recordings
 ·Marketing lead: Adam Farrell		 Little Dragon 1-800-NABUMA campaign
Merge Records
 ·Marketing lead: Becky Mormino		Various Artists'Or Thousand of Prizes: Merge 25' campaign
RED Music
 ·Marketing lead: Alex Brody		Various Artists'Ten Bands One Cause: Pink Vinyl'
Luaka Bop
 ·Marketing lead: Eric Welles Nystrom		 William Onyeabor William Onyeabor Box Set campaign
2016
Mass Appeal Records
 ·Marketing leads: Amaechi Uzoigwe, Zena White, and Amit Nerurkar		 Run the Jewels #12DaysofRTJ [7] [8]
4AD
 ·Marketing lead: Pablo Douzoglou		 Grimes Art Angels album
ADA and Chegg Music 101
 ·Marketing lead: Heather Hatlo-Porter and Brandon Squar		 Macklemore & Ryan Lewis Chegg Music 101
ATO Records
 ·Marketing lead: Jon Salter		 Alabama Shakes Sound & Color album
Doomtree Records
 ·Marketing lead: Dessa and Lazerbeak		Various ArtistsDoomtree Pop Quiz
Nuclear Blast
 ·Marketing lead: Joanna Noyes		 Slayer God Listens to Slayer!
Razor & Tie
 ·Marketing lead: Karen Dillett		 Starset Planetarium Shows
RED Music
 ·Marketing lead: Alex Brody		Various ArtistsTen Bands One Cause
Relapse Records
 ·Marketing leads: Corey Zaloom and Bob Lugowe		 Torche Torche Vs. Robots
2017
Young Turks
 ·Marketing leads: Pablo Douzoglou and Blake Thomas		 The xx I See You album [9] [10]
Jagjaguwar
 ·Marketing leads: Phil Waldorf and Tom Davies		 Bon Iver 22, A Million album
Daptone Records
 ·Marketing leads: Nydia Davila, Victoria Morris, and Joanna Noyes		 Charles Bradley Changes album
Mass Appeal Records
 ·Marketing leads: Amit Nerurkar, Chris Mcilvenny, and Annie Chen		 DJ Shadow "Nobody Speak" campaign
ATO Records
 ·Marketing leads: Jon Salter and Laura Lyons		 Joseph I'm Alone, No You're Not album
XL Recordings
 ·Marketing leads: Adam Berman, Pablo Douzoglou, and Blake Thomas		 Kaytranada 99.9% The Game
ATO Records
 ·Marketing leads: Jon Salter, Dave McClain, and Laura Lyons		 King Gizzard & the Lizard Wizard Nonagon Infinity album
XL Recordings
 ·Marketing leads: Radiohead and Scott Wright		 Radiohead Radiohead Disappears from the Internet
2018
Run the Jewels
 ·Marketing leads: Amaechi Uzoigwe and Lee Martin		 Run the Jewels Call Ticketron! - 646.846.RTJ3 (www.1215.runthejewels.com) [11] [12]
Sub Pop
 ·Marketing lead: Jon Strickland		 Bob's Burgers Bob's Burgers album
ATO Records
 ·Marketing leads: Eric Moore, Jon Salter, and Dave McClain		 King Gizzard & the Lizard Wizard Polygondwanaland album
Beggars Group
 ·Marketing leads: Rian Fossett, Marisa Gesualdi, Gabe Spierer, and Hana Mogulescu		 Perfume Genius "Wreath" video contest
Beggars Group
 ·Marketing leads: Radiohead, Patrick North, Blake Thomas, Pablo Douzoglou, and Claire Taylor		 Radiohead OKNOTOK
Secretly Group
 ·Marketing leads: Phil Waldorf and Tom Davies		 Slowdive Slowdive album campaign
2019
Warp Aphex Twin Collapse EP [13] [14]
ATO Records King Gizzard & the Lizard Wizard Reissues Campaign
Dead Oceans Khruangbin Con Todo el Mundo album
Partisan Records Idles Joy as an Act of Resistance album
Studio One Various ArtistsReggae Month
2020
300 Entertainment Megan Thee Stallion "Hot Girl Summer" single [15] [16]
XL Recordings Thom Yorke Anima album
Rough Trade Records Black Midi Schlagenheim album
Young Turks FKA Twigs Magdalene album
Dead Oceans Better Oblivion Community Center Better Oblivion Community Center album
2021
Beggars Group Supporting Indie Retail #loverecordstores Campaign [17]
Jewel Runners, LLC Run the Jewels x Cyberpunk 2077 "No Save Point"
Dead Oceans Phoebe Bridgers Punisher
Light In the Attic Social media and digital marketing
Matador Records Perfume Genius Set My Heart on Fire Immediately
2022
Dead Oceans Japanese Breakfast Jubilee [18]
4AD Helado Negro Helado Negro Ice Cream Tricycle
ATO Records King Gizzard & the Lizard Wizard Official Bootlegger Series
Death Row Records Death Row Records 30th Anniversary
Lex Records Eyedress Mulholland Drive
Ninja Tune Bicep Isles
2023
Domino Recording Co. Wet Leg Wet Leg [19]
[20]
Partisan Records Fontaines D.C. Skinty Fia
Loma Vista Recordings Ghost IMPERA
Stones Throw Records Sudan Archives Natural Brown Prom Queen
Secretly Canadian Yeah Yeah Yeahs Cool It Down

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References

  1. ↑ "2020 Libera Awards - 2020 Categories". October 9, 2019. Archived from the original on March 19, 2020. Retrieved March 19, 2020.{{cite journal}}: Cite journal requires |journal= (help)
  2. ↑ Rys, Dan (June 22, 2012). "Bon Iver, Arcade Fire Named Best of the Independents at Inaugural Libera Awards". The Hollywood Reporter . Retrieved March 19, 2020.
  3. ↑ Ugwu, Reggie (June 21, 2013). "Dualtone, Alabama Shakes, Tom Silverman Take Honors at 2013 Libera Awards". Billboard . Retrieved March 19, 2020.
  4. ↑ Gesler, Andy (June 20, 2014). "Arcade Fire, Arctic Monkeys, Daptone, Bruce Iglauer Honored at A2IM's Libby Awards". Billboard. Retrieved March 19, 2020.
  5. ↑ Houghton, Bruce (May 5, 2015). "A2IM Names Libera Indie Music Award Nominees". Hypebot. Retrieved March 19, 2020.
  6. ↑ "A2IM's Libera Awards: Merlin, Sub Pop and Sturgill Simpson Amongst Winners". Music Business Worldwide. June 29, 2015. Retrieved March 19, 2020.
  7. ↑ "SoundExchange Presents The 2016 A2IM Libera Awards". Shorefire. April 11, 2016. Retrieved March 19, 2020.
  8. ↑ White, Caitlin (June 17, 2016). "Alabama Shakes And Kamasi Washington Win Big At The Independent Music Awards". Brooklyn Magazine . Retrieved March 19, 2020.
  9. ↑ Gensler, Andy (April 25, 2017). "Radiohead, Run The Jewels, Bonobo, King Gizzard Lead A2IM's Libera Award Noms: Exclusive". Billboard. Retrieved March 19, 2020.
  10. ↑ Aswad, Jem (June 9, 2017). "Angel Olsen, Radiohead, Sharon Jones Win Big at A2IM's Libera Awards". Variety . Retrieved March 19, 2020.
  11. ↑ "A2IM Libera Awards 2018 - Nominees". Archived from the original on June 22, 2018. Retrieved March 19, 2020.
  12. ↑ Aswad, Jem (June 22, 2018). "Aimee Mann, Funky Four +1 Perform, Slowdive Wins Big at Indie Libera Awards". Variety. Retrieved March 19, 2020.
  13. ↑ Houghton, Bruce (March 28, 2019). "A2IM Names Indie Libera Award Nominees 2019: Mitski, Bad Bunny, Courtney Barnett, More". Hypebot. Retrieved March 19, 2020.
  14. ↑ Houghton, Bruce (June 24, 2019). "A2IM Libera Indie Music Awards 2019 – Full Winners List". Hypebot. Retrieved March 19, 2020.
  15. ↑ Brandle, Lars (April 2, 2020). "Chance the Rapper, FKA Twigs, Courtney Barnett & More Shortlisted For 2020 A2IM Libera Awards". Billboard. Retrieved April 8, 2020.
  16. ↑ "2020 - Libera Awards". Archived from the original on July 30, 2020. Retrieved July 30, 2020.
  17. ↑ Grein, Paul (March 22, 2021). "Phoebe Bridgers, Run the Jewels & Perfume Genius Among Top Nominees For 2021 Libera Awards". Billboard. Retrieved June 6, 2021.
  18. ↑ Aswad, Jem (March 23, 2022). "Japanese Breakfast, Jason Isbell, Arlo Parks Lead Indie-Music Collective A2IM's 2022 Libera Awards Nominees". Variety. Retrieved March 25, 2022.
  19. ↑ Aswad, Jem (March 22, 2023). "Wet Leg Leads Nominations for A2IM's Indie Libera Awards". Variety . Retrieved March 22, 2023.
  20. ↑ Garcia, Thania; Okusanya, Emanuel (June 16, 2023). "Wet Leg, Sudan Archives and More Win Big at 2023 A2IM Libera Awards". Variety . Retrieved June 17, 2023.
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