Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States.
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer in the world, producing about 10 million vehicles per year.
Scion was a marque of Toyota that debuted in 2003 and was available only in the United States and Canada. The marque was intended to appeal to younger customers: the Scion brand emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified "pure price" sales concept that eschewed traditional trim levels and dealer haggling. Each vehicle was offered in a single trim with a non-negotiable base price, while a range of dealer-installed options was offered to buyers for personalizing their vehicles. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. In an effort to target millennials, Scion primarily relied on guerrilla and viral marketing techniques.
Geo was a brand of small cars marketed by General Motors (GM) as a subdivision of its Chevrolet division from 1989 to 1997.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand, a manufacturer creates a distinct automobile by applying a new "badge" or trademark to an existing product line.
The Scion tC is a compact car manufactured by Toyota under its Scion brand from 2004 to 2016 over two generations: ANT10 (2004–2010) and AGT20 (2011–2016). Both generations were built in Japan. The tC was introduced first in the United States for the 2005 model year and then, beginning with the second generation in the 2011 model year, in Canada as well. The tC was Scion's best-selling model, constituting almost 40% of total Scion sales.
The Scion xB is a compact car made by Scion, a now-defunct fully owned division of Toyota, for the United States market. It is a box-shaped, 5-door hatchback.
The Toyota Yaris is a supermini/subcompact car sold by Toyota since 1999, replacing the Starlet and Tercel.
Toyota Racing Development is the in-house tuning shop for all Toyota and Lexus cars. TRD is responsible both for improving street cars for more performance and supporting Toyota's racing interests around the world. TRD produces various tuning products and accessories, including performance suspension components, superchargers, and wheels. TRD parts are available through Toyota dealers, and are also available as accessories on brand-new Toyotas and Scions. Performance parts for Lexus vehicles are now labeled as F-Sport and performance Lexus models are labeled F to distinguish Lexus's F division from TRD.
The Toyota bB is a mini MPV produced by the Japanese car company Toyota. The first generation launched in 2000, and the second generation was jointly developed with Daihatsu from 2005.
The Toyota Ist is a subcompact car manufactured by the Japanese automaker Toyota. It is exported to the United States as the Scion xA and Scion xD, the Middle East as the Toyota xA and to Europe and Latin America as the Toyota Urban Cruiser for the second generation.
Project Genesis was a plan by the Toyota Motor Sales USA to attract more youthful buyers to the company's products. Widely considered by the media to be one of Toyota's worst flops, the experiment provided the foundation for Toyota's Scion marque. The endeavors of this approach were also used in the home market of Japan. The Japanese market efforts were the result of several Japanese companies contributing products or services under the WiLL brandname, and Toyota's contribution was three vehicles offered at restructured Toyota Japanese sales channels from Toyota Vista Store to Toyota Netz Store.
The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation, Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd.. Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis program. This selective marketing experiment reflected a Japanese engineering philosophy called Kansei engineering, which was used by other Japanese companies. All products were listed online at "willshop.com".
The Toyota Auris is a compact car derived from the Corolla, manufactured and sold by Toyota. Introduced in 2006, the first generation three/five-door hatchback shared the platform with the E150 series Corolla, while the second generation five-door hatchback and station wagon called "Touring Sports" uses the E180 platform. The "Auris" name is based on the Latin word for "gold", "aurum".
Japan Automobile Manufacturers Association, or JAMA, is a trade association with its headquarters in Tokyo, Japan. It was founded in April 1967 and serves as a platform for the automakers of Japan to share technological developments and management practices. There are currently 14 member companies, manufacturing not only cars, but trucks and motorcycles as well. The organization also deals with the manufacturing and distribution of vehicle parts around the world. Together, the companies of JAMA hold a vast share of the markets in the United States, Europe, and many developing countries. JAMA also has offices located in Beijing, Singapore, Washington, D.C., Toronto and Brussels, Belgium.
The Toyota iQ is a city car manufactured by Toyota and marketed in a single generation for Japan (2008–2016); Europe (2008–2015); and North America (2012–2015), where it was marketed as the Scion iQ. A rebadged variant was marketed in Europe as the Aston Martin Cygnet (2011–2013).
The Toyota 86 and the Subaru BRZ are 2+2 sports cars jointly developed by Toyota and Subaru, manufactured at Subaru's Gunma assembly plant.
The Mazda2 is a subcompact/supermini (B-segment) car manufactured and marketed by Mazda since 2002, currently in its third generation. An entry-level model of the brand in markets outside Japan, the Mazda2 is positioned below the Mazda3. The Mazda2 has also been marketed as the Mazda Demio, while its direct predecessor was exported as the Mazda 121.
