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These are copywriters who had a major influence on the modern advertising industry, particularly during its formative years.
These are copywriters who went on to found major multinational advertising agencies.
 | The examples and perspective in this section may not represent a worldwide view of the subject.(September 2019) |
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These are copywriters or former copywriters who have been inducted into a hall of fame or received a lifetime achievement award, sometimes posthumously.
Many creative artists spent time early in their careers working as copywriters. This is a list of such people – specifically, people who worked as copywriters before achieving notability in a creative field outside advertising. The names are followed by the careers in which they are notable.
These are notable people who have worked as copywriters but do not fit into the categories above. Some achieved notability in another field before becoming copywriters, while others have combined copywriting with another career.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
Raymond Rubicam was an American advertising pioneer who co-established the Young & Rubicam (Y&R) advertising agency with John Orr Young. He retired from Y&R in 1944 at age 52.
AMV BBDO is an advertising agency that works with over 85 brands, including BT, Diageo, Walkers, and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media.
The Advertising Hall of Fame, operated by the American Advertising Federation (AAF), began in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organization to the American Advertising Federation. The council of judges and its executive committee are appointed each year by the president of the American Advertising Federation and chair of the Advertising Hall of Fame. These distinguished industry executives are chosen from the ranks of advertisers, agencies, media organizations and academic institutions in the United States. The council of judges considers the election of either living or deceased persons whose record of advertising and service must be accomplished in the United States or with an American company abroad. To be eligible, individuals must be retired from their primary careers.
The One Club is an American non-profit organization that recognizes and promotes excellence in advertising. Founded in New York City as The One Club for Art & Copy, The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive and One Show Entertainment. The One Show Festival is held in accord with Creative Week NYC. According to The Fundamentals of Creative Advertising., "The One Club produces advertising's most prestigious awards program." The One Show coveted pencil award statues are made by New York firm, Society Awards.
David John Abbott was a British advertising executive who founded Abbott Mead Vickers BBDO. He was one of the most celebrated advertising executives in the world and regarded as the greatest copywriter of his generation. Highlights of his career include the creation of the J.R. Hartley television commercial for Yellow Pages as well as work for Volkswagen, Volvo, The Economist, The RSPCA, Sainsbury's Supermarkets and Chivas Regal.
Philip Bernard Dusenberry was an American advertising executive for the BBDO advertising agency.
Ring of Fire Studios is a digital effects and design company located in Venice, California. Launched in 1996, the company focuses on commercial advertising work but also does visual effects, animation and pre-visualization for features, television, music videos and live events.
Rob Pearlstein is a writer and director. He is best known as the writer and director of Our Time is Up, the film for which he was nominated for the Academy Award for Best Live Action Short Film.
Steve Hayden is a well-known figure in the field of advertising. He is the Vice Chairman and Chief Creative Officer of Ogilvy Worldwide. Hayden is one of the most important figures of the late twentieth century advertising, leading creative teams at both Chiat/Day and BBDO on the Apple Computer account.
Bob Isherwood is an Australian businessman, global advertising creative leader, and the co-founder of ONE School.
Mark Fitzloff is an American advertising creative director and the founder of the Opinionated advertising agency. He is most known for his work at Wieden+Kennedy on Nike and Coca-Cola, and for reviving Procter & Gamble's Old Spice brand. He is also the executive producer and screenwriter of Tempbot, Neill Blomkamp's cult short film.
Frank Budgen was a British commercial director and co-founder of Gorgeous Enterprises, a London-based film production company. He was voted as the Directors Guild of America commercial director of the year in 2007. His notable works include Tag and Mountain.
Allan "Jo" Johnston is an Australian advertising creative executive and copywriter who was successful as a jingle writer, particularly in the 1970s and 1980s. He was born in Adelaide, Australia. Together with his long-time business partner Alan Morris, he formed the Australian advertising agency Mojo which enjoyed much Australian and some international success in the 1980s and whose name survived until 2016 as Publicis Mojo, the Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe.
Alan "Mo" Morris was an Australian advertising creative executive, a copywriter who enjoyed particular success in the 1970s and 80s. Together with his long-time business partner Allan Johnston, he formed the Australian advertising agency Mojo which enjoyed much local and some international success in the 1980s and whose name survived till 2016 as Publicis Mojo, the Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe.
Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution that Will Save Our Future. He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.
Michael Lewis "Mike" Becker was a major Madison Avenue advertising creative director. In 1998 he formed a small marketing communications firm in suburban New Jersey.
Donald E. Stewart was an American screenwriter, best known for his screenplay for Missing, which won the Academy Award for Best Adapted Screenplay, the Writers Guild of America Award, the London Film Critics' Circle award, a Christopher Award, (www.christophers.org) and the BAFTA Award for Best Screenplay, all shared with the film's director, Costa-Gavras.
David Droga is an Australian advertising executive, creative entrepreneur and the founder of Droga5, an advertising agency headquartered in New York City with offices in London, Tokyo, São Paulo and Dublin.
The Marketing Hall of Fame was launched by the members of the New York chapter of the American Marketing Association, the creators of the Effies and the GreenBook.