Prasoon Joshi | |
---|---|
Born | Almora, Uttar Pradesh (present–day Uttarakhand), India | 16 September 1971
Occupation(s) | Poet, writer, communication specialist |
Years active | 1992–present |
Title | Chairperson of the Censor Board of India |
Awards | Filmfare Best Lyricist Award (2007, 2008, and 2014) National Film Award for Best Lyrics (2007 and 2013) Cannes Lions Gold (2003) [1] IFAA (2007, 2010 and 2014) [2] [3] [4] |
Honours |
|
Chairman of Central Board of Film Certification | |
Assumed office 12 August 2017 | |
Preceded by | Pahlaj Nihalani |
Prasoon Joshi (born 16 September 1971) is an Indian poet,writer,lyricist,screenwriter,communication specialist and marketer. [10] He is the CEO of McCann World group India and Chairman APAC (Asia Pacific),a subsidiary of the global marketing firm McCann Erickson. He was appointed as the Chairperson of the Central Board of Film Certification on 11 August 2017.
Prasoon has received the Filmfare Best Lyricist Award three times,in 2007 and 2008 and again in 2014 for the Hindi movie Bhaag Milkha Bhaag . He has also received the National Film Award for Best Lyrics twice,for his work in Taare Zameen Par (2007),and Chittagong (2013). [11] He was awarded Padma Shri by the Government of India in 2015,for his contributions towards the field of Arts,Literature and Advertising. [12] He is one of the trustees of IGNCA,a member of Nehru Memorial Museum &Library Society Panel and is among the select 120 members of the National Committee for Commemoration of 150th Birth Anniversary of Mahatma Gandhi. [13] [14] [15]
Prasoon Joshi spent his earliest years in the north Indian state of Uttarakhand (then part of Uttar Pradesh). His father,D.K. Joshi,was the Additional Director of the state's Education Service. These early years all across the northern India –and spending time in places like Almora,Nainital (where his extended family and relatives still live),Tehri,Chamoli Gopeshwar,and later Rampur,Meerut and Delhi [16] [17] –gave Prasoon a remarkable feel for the real Indian pulse that he is now celebrated for in his screenplays,dialogues,lyrics,and advertising. His mother,Sushma Joshi,a lecturer in political science,performed for the All India Radio for over three decades. [18] His parents are qualified classical vocalists and daily home life for the young Prasoon was marked with academic discipline,a rich vein of the artistic life and a strong sense of music and culture. [19]
He started writing early in life and published his first book at age 17,Main Aur Woh,a 'conversation with himself'. [18] Two more books Dard So Raha Hai and Samadhan followed establishing him as an author.
His book,Sunshine Lanes,a collection of his songs,was launched at the Jaipur Literature Festival in January 2013. Prasoon's latest book ‘Thinking Aloud’ a collection of essays on emerging India was published in 2016. [20]
Prasoon did his BSc and post graduation in Physics,then elected to pursue an MBA from Institute Of Management Technology,Ghaziabad. [21] During his MBA education he decided to fuse his love for culture and art and his faculty for the commercial dynamic and make his career in advertising. [22]
Prasoon started his career with Ogilvy &Mather in Delhi. In just 10 years,he was appointed the Executive Creative Director of the Mumbai office. In early 2002,he joined McCann-Erickson as Executive Vice-President and National Creative Director. By 2006,he was the Regional Creative Director for South and South East Asia. In December 2006 he was promoted to Executive Chairman for McCann Worldgroup India and Regional Creative Director for Asia Pacific. [23]
Joshi is known for creating brand-building work for multinational brands including Nestle,Coca cola,Microsoft,Mastercard,L’Oréal,Intel X Box,Reckitt Benckiser,Unilever,Perfetti,J&J,as well as Indian Brands like Britannia,Saffola,Dabur,ITC foods,TVS motors,Reliance,Reliance Jio,Paytm,RadioMirchi,and media brands like NDTV India (Sach dikhate hain hum),Times Now,CNBC,CNN IBN,and the Cannes-winning Thanda matlab Coca-Cola campaign with Aamir Khan. [24]
His Happydent television commercial was listed by Bob Garfield of AdvertisingAge as one of his personal choices for the Cannes Gold in 2007, [25] and it was chosen by a Gunn Report poll as one of the 20 best ads of the 21st century. [26] [27]
His works were utilized for various social campaigns in India:Swacch Bharat, [28] education,polio eradication,malnutrition,women empowerment, [29] child rights, [30] against student suicide,and UN millennium goals. [31] His contribution was acknowledged for the 2014, [32] and subsequently 2019 elections. [33] [34]
Prasoon made his debut as a film lyricist with Rajkumar Santoshi's Lajja ,a critical and commercial success,and this soon led to Yash Chopra's Hum Tum and a string of highly successful Bollywood films like Fanaa , Rang De Basanti , Taare Zameen Par , Black and Delhi 6 . With Rang De Basanti (2006),he also became a dialogue writer. [35]
He won the Filmfare Best Lyricist Award for "Chand Sifarish" from the film Fanaa in 2007 and for "Maa" from Taare Zameen Par in 2008. He has won the prestigious National Award twice. The first for his work in Taare Zameen Par and the second one in 2013 for Chittagong.
He has also written the script for the award-winning 2014 film Bhaag Milkha Bhaag .
As a CBFC chairman he has maintained the fine balance between the filmmakers and societal sensitivities,instituted dialogue discussion instead of controversy and has played a big role in digitising CBFC functionality. [36]
In 2008,he was invited as the Cannes Jury chairman and in 2009,he was named among the exclusive 10-member Cannes Titanium and Integrated Jury at the Cannes Lions International Advertising Festival. [37] In 2006,he was chosen a 'Young Global Leader 2006' by the Forum of Young Global Leaders,an affiliate of the World Economic Forum, [38] In 2007,he was asked to be a judge of the nationally popular reality singing competition Dhoom Macha De on NDTV Imagine. [39] Joshi was part of the select three-member Core Creative Advisory Committee for the Commonwealth Games 2010 opening and closing ceremonies,with Shyam Benegal and Javed Akhtar. [40]
When Prasoon watched the film Sikander , he was inspired by it and wrote a song called "Dhoop ke sikke". Later, this song was incorporated in the film. [44]
He has been the lyricist for several Indipop albums which have been hits:
Prasoon Joshi and Aamir Khan have decided to prepare 50 short films on malnutrition after being invited by the prime minister of India. According to Mr. Joshi, Aamir and himself got along well because they do not compromise their work. [45]
He was awarded Padma Shri, the fourth highest civilian award of India, in 2015. [46]
Prasoon's wife Aparna works in the field of preserving and promoting Indian classical and folk music and is the co-founder of the India Music Summit. They have been married for over a decade and have a daughter named Aishaanya. [52] [53]
Mohammed Aamir Hussain Khan is an Indian actor, filmmaker, and television personality who works in Hindi films. Referred to as "Mr. Perfectionist" in the media, he is known for his work in a variety of film genres, particularly in films which raise social issues like education and gender equality, or which have a positive impact on society in India or abroad. Through his career spanning over 30 years, Khan has established himself as one of the most notable actors of Indian cinema. Khan is the recipient of numerous awards, including nine Filmfare Awards, four National Film Awards, and an AACTA Award. He was honoured by the Government of India with the Padma Shri in 2003 and the Padma Bhushan in 2010, and received an honorary title from the Government of China in 2017.
Rang De Basanti is a 2006 Indian Hindi-language epic coming-of-age socio-political action crime film written, produced, and directed by Rakeysh Omprakash Mehra. The film stars an ensemble cast including Aamir Khan, Siddharth, Atul Kulkarni, Sharman Joshi, Kunal Kapoor, British actress Alice Patten, and Soha Ali Khan. It follows a British film student traveling to India to document the story of five freedom fighters of the Indian revolutionary movement. She befriends and casts five young men in the film, which inspires them to fight against the evils of their own present-day government.
Rakeysh Omprakash Mehra is an Indian film director, occasional actor and screenwriter. He is best known for writing and directing the drama Rang De Basanti (2006) and the biographical sports film Bhaag Milkha Bhaag (2013), winning two Filmfare Awards for Best Director. He also wrote and directed the supernatural action thriller Aks (2001) and the drama Delhi-6 (2009).
Taare Zameen Par, also known as Like Stars on Earth in English, is a 2007 Indian Hindi-language psychological drama film produced and directed by Aamir Khan. It stars Khan himself, with Darsheel Safary, Tanay Chheda, Vipin Sharma and Tisca Chopra. It explores the life and imagination of Ishaan (Safary), an artistically gifted 8-year-old boy whose poor academic performance leads his parents to send him to a boarding school, where a new art teacher Nikumbh (Khan) suspects that he is dyslexic and helps him to overcome his reading disorder.
Darsheel Safary is an Indian actor who appears in Hindi, Gujarati films and television. Safary made his film debut with the leading role of a dyslexic student in Aamir Khan's directorial debut, the critically acclaimed drama Taare Zameen Par (2007), for which he won the Filmfare critic's Award for Best Actor.
The soundtrack to the 2006 film Rang De Basanti was released by Sony Music Entertainment on 8 December 2005 and had its music composed by A. R. Rahman and lyrics in Hindi and English by Prasoon Joshi and rapper Blaaze. The title track was used at a flash mob at Chhatrapati Shivaji Terminus in Mumbai on 27 November 2011 in honour of those who died in the 26/11 attack.
Indian actor Aamir Khan first appeared on screen at the age of eight in a minor role in his uncle Nasir Hussain's film Yaadon Ki Baaraat (1973). In 1983, he acted in and worked as an assistant director on Paranoia, a short film directed by Aditya Bhattacharya, following which he assisted Hussain on two of his directorial ventures—Manzil Manzil (1984) and Zabardast (1985). As an adult, Khan's first acting project was a brief role in the 1984 experimental social drama Holi.
Ram Sampath is an Indian composer, music producer and musician, who started his career composing advertising jingles for Mumbai-based advertising industry, subsequently he started composing for pop albums like Tanha Dil (2000) by Shaan, before composing for films like Khakee, Delhi Belly (2011), Talaash (2012), Raees etc.
Delhi-6 is the soundtrack album to Rakeysh Omprakash Mehra's 2009 film of the same name. A. R. Rahman scored the film, collaborating a second time with Mehra after Rang De Basanti, and Prasoon Joshi penned the lyrics. The music was released on 19 January 2009 at the Indian Idol 4 competition.
Bhaag Milkha Bhaag is a 2013 Indian Hindi-language biographical sports drama film directed by Rakeysh Omprakash Mehra, written by lyricist Prasoon Joshi, and produced by Viacom 18 Motion Pictures in association with Rajiv Tandon and editor P.S. Bharathi under the ROMP Pictures banner. Based on the life of Milkha Singh, an Indian athlete and Olympian who was a champion of the Commonwealth Games and two-time 400m champion of the Asian Games, it stars Farhan Akhtar in the title role alongside Divya Dutta, Meesha Shafi, Pavan Malhotra, Yograj Singh, Art Malik, and Prakash Raj in supporting roles with Sonam Kapoor in a special appearance.
Bhaag Milkha Bhaag is the soundtrack album, by Shankar–Ehsaan–Loy, to the 2013 Hindi film of the same name, directed by Rakeysh Omprakash Mehra that stars Farhan Akhtar and Sonam Kapoor in the lead roles. The album features eight tracks, and was released digitally on 14 June 2013.
"Zinda" (transl. Alive) is a song from the soundtrack Bhaag Milkha Bhaag of the 2013 Hindi biographical drama of the same name. The song was composed by Shankar–Ehsaan–Loy and performed by Siddharth Mahadevan, son of Shankar Mahadevan, who made his bollywood singing debut through this song. The lyrics of the song were penned by Prasoon Joshi.
The Race of My Life: An Autobiography is the autobiography of Indian athlete Milkha Singh, coauthored with daughter Sonia Sanwalka. The film Bhaag Milkha Bhaag is based on it.
The GiMA Best Lyricist is given by Global Indian Music Academy as a part of its annual Global Indian Music Academy Awards.
The Mirchi Music Award for Lyricist of The Year is given yearly by Radio Mirchi as a part of its annual Mirchi Music Awards for Hindi films, to recognise a lyricist who has delivered an outstanding performance in a film song.
"Chand Sifarish" is a song from the 2006 Hindi film Fanaa, sung by Shaan and Kailash Kher. The song received positive reception from critics and won two awards at both the International Indian Film Academy Awards and that country's Filmfare Awards.
Taare Zameen Par (Original Motion Picture Soundtrack) is the soundtrack to the 2007 psychological drama film of the same name produced and directed by Aamir Khan, who also stars alongside Darsheel Safary, Tanay Chheda, Vipin Sharma and Tisca Chopra. The soundtrack and musical score is composed by Shankar–Ehsaan–Loy and lyrics written by Prasoon Joshi, with the exception of one of the songs composed by Shailendra Barve and written by Amole Gupte, the film's co-director. The album featuring eight songs was released by T-Series on 7 November 2007.
{{cite web}}
: CS1 maint: bot: original URL status unknown (link)