Executive producer Michael Gelman said in 1993, "The real concept of the show, in a symbolic sense, is that they are husband and wife. They have their coffee mugs and they're chit-chatting about what's going on." It is the basis of the show's signature "Host Chat", an unscripted on-air conversation between the co-hosts that opens each show. Following Host Chat is a trivia segment in which the show telephones a home viewer, who must answer a question (usually about a guest on a recent show) to win a vacation for themselves and a door prize for a member of the studio audience. Shortly before the COVID-19 pandemic, the hosts started playing a new game with the contestant before the trivia question, wherein the caller gives the host two statements, one true and one false. If the hosts are stumped, the caller wins a "Live with Kelly and Mark" mug. The show then continues with interviews with celebrity guests, musical performances, and other recurring segments, including regular features showcasing fashion, food, health, and lifestyle topics.[3]
The format of Live! has been emulated by other successful talk shows such as the British programmes This Morning and Today with Des and Mel. However, it has also proven to be resilient against similarly formatted talk shows from other syndicators or networks, seeing programs such as George & Alana, Donny & Marie, Living It Up! with Ali & Jack, The Morning Show with Mike and Juliet, and Anderson Live all launch and end in short periods of time throughout its entire run, and fail to make any headway in the traditional 9 a.m. local time slot Live! has been traditionally slotted in for most markets.
The show is broadcast live from New York City, on weekdays at 9a.m. for stations in the Eastern Time Zone, and is tape-delayed for the rest of the country. Most affiliates also rebroadcast Live during the overnight hours. Although the program is generally associated with the ABC network and airs on all ABC owned-and-operated stations, in many markets the program is syndicated to stations affiliated with other networks.[4]Live did not air in a morning timeslot on all ABC-owned stations until September 2013, as WLS-TV in Chicago programmed the 9a.m. timeslot with The Oprah Winfrey Show---WLS-TV was the originating station for Oprah in the 1980s---and then with Windy City Live after Oprah concluded its run in 2011. Although WLS-TV had carried the New York-based Live in an overnight timeslot earlier in its run, the show aired on other Chicago stations, including WGN-TV from 2002 through 2013.[5][6]
Recurring segments
Guinness World Record Breaker Week, New York Auto Show Week, Broadway Week, and Top Teacher Week are examples of features frequently visited on the show, highlighting a different aspect of the theme everyday that week. Live will also invite "whiz kids" to oppose the co-hosts at spelling, athletics, mathematics, sport stacking, and technology, among other tasks. A recurring gag with Philbin as co-host was him challenging seniors—preferably over the age of 100—at tennis, basketball, ping-pong, and bowling, for example. Regular contributors to the show include toy enthusiast Chris Byrne, style maven Lawrence Zarian, animal expert Peter Gros, automotive expert Alan Taylor, pediatrician Greg Yapalater, home and gardening show host Katie Brown, technology specialist Leo Laporte, entrepreneur Carley Roney, Science Bob, veterinarian Jennifer Jellison, and nutrition expert Wendy Bazilian.[7]
Specials
The show has hosted a number of specials over the years since it began. Specials have included a Halloween celebration in which the co-hosts wore dozens of costumes and portrayed some of the most famous and infamous names in pop culture.[8]
In February 2011, Live threw a wedding for a couple who wrote in with reasons why they should be married on the show.[9] Viewer submissions have also been accepted for their "Moms Dream Come True Special", where the co-hosts pay tribute to a select group of mothers.[10][11] The show has aired a Post-Oscar special the day after the awards ceremony live from the Dolby Theatre in Hollywood.[12]
Live with Regis and Kathie Lee logo from 1993 to 1997
Live with Regis logo from 2000 to 2001
Live! with Regis and Kelly logo from 2001 to 2009
Live with Kelly and Michael logo from 2012 to 2016
Live with Kelly logo from 2016 to 2017
Live with Kelly and Ryan logo from May to September 2017
Live with Kelly and Ryan logo from September 2017 to April 2023
Live with Kelly and Mark logo from April to September 2023
1983–1988: The Morning Show
The Morning Show, co-hosted by Regis Philbin and Cyndy Garvey, premiered locally on WABC-TV in New York on April 4, 1983. In 1984, Garvey left the show and Philbin hired Ann Abernathy, whom he remembered from his time at KABC for her engaging personality, to assume the co-host duties.[14] After Abernathy got married and decided to return to Los Angeles, Kathie Lee Johnson (later Gifford) joined Philbin officially on June 24, 1985. Their chemistry proved to be successful as The Morning Show soon became number 1 in the market[15] and went on to debut in national syndication on September 5, 1988, when the title was changed to Live with Regis and Kathie Lee.
1988–2000: Live with Regis and Kathie Lee
Early on, Live matched its local success with impressive national ratings and established itself as a dominant fixture in American television.[16]Entertainment Weekly described Regis Philbin and Kathie Lee Gifford as "an agreeable mismatch" and their famous banter as "playful, edgy, and amusing."[17] Gifford's positivity throughout public scandals such as the 1996 accusation that her clothing line was being run under sweatshop conditions and her husband Frank Gifford's 1997 affair with a flight attendant resonated with the female demographic of the show, but ultimately made her a media target prompting her emotional departure on July 28, 2000. "Over a third of my life has been [at Live]," she said. "This is family. It is been an amazing journey."[14] Gifford appeared on Live! with Regis and Kelly on three occasions, for the show's 20th Anniversary special on September 14, 2007, to promote her book Just When I Thought I'd Dropped My Last Egg: Life and Other Calamities on April 14, 2009, and again as a guest to bid farewell to Philbin on his second to last show, November 17, 2011. Gifford went on to host the fourth hour of Today with Hoda Kotb; that show mainly airs an hour after Live! in most markets, though a few markets where both shows air at 10:00a.m. against each other do exist.
2000–2001: Live with Regis
When looking for Gifford's replacement, Philbin and executive producer Michael Gelman teamed Philbin with a handful of potential co-hosts, including Joy Philbin, Kathleen Murphy, Rosie O'Donnell, Jann Carl, Whoopi Goldberg, Kathy Fountain, Gloria Estefan, Jillian Reynolds, Lisa Rinna, Caroline Rhea, and Suzanne Sena. This met with positive fan response and a 26 percent ratings increase.[18] Philbin won his first Daytime Emmy Award for Live during this period. Ripa auditioned four months into the search, on November 1, 2000.[19] Three months later, on the morning of February 5, 2001, Philbin officially announced that Ripa would replace Gifford as his new permanent co-host.[20]
2001–2011: Live! with Regis and Kelly
Ripa's co-hosting duties began the following week, on February 12, 2001.[20] The young-audience demographic of Live! with Regis and Kelly increased by 80 percent, with Ripa credited by major outlets such as the Chicago Tribune and Entertainment Weekly for bringing a new life to the show (dubbed "the Ripa effect").[21][22] Seven months into Philbin's and Ripa's run, the September 11 attacks on the United States occurred, with coverage beginning twelve minutes before that day's episode would have started. The show was pre-empted for a week following the attacks and returned September 18, 2001.
Together they hosted the annual Disney Parks Christmas Day Parade during this era. In 2009, when Philbin underwent hip surgery, Nick Cannon replaced him as the host for that year's Christmas special. Ryan Seacrest also took Philbin's place on occasion. Ripa later had a stress fracture, which made it necessary for her to host the show on crutches. At times Maria Menounos filled in for Ripa, who was elsewhere on assignment for the show.
Shortly after celebrating his and Ripa's 10th anniversary together, Philbin announced on January 18, 2011, that he would leave Live!.[23] The show then held a "Regis Farewell Celebration Season", showcasing Philbin's top moments from his 28 years on the program, 1983–2011.[24] His final show aired November 18, 2011.[25]
Live! with Regis and Kelly won two Daytime Emmy Awards during its run.
In April 2012, Live! debuted a new set described as a "contemporary downtown-style loft, spacious and yet maintaining the studio's warmth and intimacy."[28] It was the first major set re-design since the start of the show's 10th season in national syndication (1997–98).
In July 2012, People magazine reported that Meyers, Groban, and Strahan were the top three contenders to replace Philbin.[29]
2012–2016: Live with Kelly and Michael
On the September 4, 2012, episode, Michael Strahan made his 16th appearance on the show and was introduced as Ripa's permanent co-host. The former New York Giantsdefensive end had begun his TV career on Fox NFL Sunday, a job he said he would keep even though it shoots in Los Angeles. The Ripa-Strahan chemistry proved to be successful. Live With Kelly & Michael had been the No. 2 syndicated talk show averaging a 2.8 national rating over Strahan's entire tenure while Live With Regis & Kelly averaged a 2.6. Live With Kelly & Michael brought in 268,000 more audience members daily, on average, than the show attracted during the end of the Philbin run.[30] On January 19, 2016, the show was renewed through at least the 2019–2020 season.[31]
On April 19, 2016, it was announced that Strahan would leave Live to join Good Morning America full-time.[32] The decision was revealed to the program's production staff just after that day's broadcast of Live, and officially announced on the program by Strahan the following day. Ripa, however, was absent from that day's episode, and ABC announced later in the day that Live would have guest co-hosts through April 25, 2016. Although speculated to have been a reaction to Strahan's abrupt exit, an ABC staff member stated to Variety that Ripa's sudden absence was a "pre-scheduled vacation".[33]
Ripa returned on April 26, 2016, using the opening of the episode to address the reception to Strahan's exit, and ABC's continued commitment to Live as a series. She said she was annoyed that ABC had not given her advance notice of negotiations to move Strahan to GMA.[34] Strahan's final episode on Live occurred on May 13, 2016, and featured several flashback moments from the four years that he co-hosted the show.
2016–2017: Live with Kelly (second era)
On May 16, 2016, Ripa began the second era of her Live career as a single host. Jimmy Kimmel joined her as her first guest co-host.
2017–2023: Live with Kelly and Ryan
On May 1, 2017, it was announced that Ryan Seacrest would succeed Strahan as the new permanent co-host, after a yearlong syndicated co-host search. Seacrest also joined as an executive producer to the show.[35][36][37]
On September 5, 2017, Live updated the show's look with a new, modern logo, modifications to the studio, and a brand-new show opener.
In March 2020, the show began broadcasting remotely from the hosts' homes due to the COVID-19 pandemic.[38] During this period, Philbin died on July 25. On August 26, 2020, it was announced that the 33rd season would premiere on September 7, with the show returning to its New York City studio the next day.[39][40] The premiere did not have a studio audience and the hosts were seated six feet apart.[41] Beginning with the 2020–21 season, Disney Media Distribution began to authorize the show's ABC affiliates to run the show a second time daily in an overnight timeslot, allowing late night viewers to watch the show or record it, even if it were pre-empted by breaking news.
2023–present: Live with Kelly and Mark
On February 16, 2023, Seacrest announced that he would be leaving Live in spring 2023, primarily due to the travel, as his primary residence is in Los Angeles, while the show tapes in New York City. Mark Consuelos, husband of Ripa, was announced as Seacrest's replacement.[42][43] The final episode of Live with Kelly and Ryan aired on April 14, 2023. On April 17, the first episode of Live with Kelly and Mark premiered. The show currently airs live shows Mondays to Wednesdays, and pre-taped shows on Thursdays and Fridays.
According to daytime television ratings, viewership averages 5 million per episode,[45] ranking #1 in all big markets, such as New York City, Pittsburgh, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, and Miami. Dominating its time periods, Live is the top-rated morning show and regularly the #1 syndicated talk show.[46]
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↑ Cruz, Clarissa; March 08, Nicholas Fonseca Updated; EST, 2002 at 05:00 AM. "The Ripa Effect". EW.com. Archived from the original on October 4, 2023. Retrieved September 29, 2023.{{cite web}}: CS1 maint: numeric names: authors list (link)
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