Lorraine Twohill is an Irish marketer who is the CMO of Google.
Lorraine Twohill is originally from Ireland. She attended Dublin City University and graduated with a joint honors degree in International Marketing and Languages. She currently[ when? ] lives in Palo Alto, California.[ citation needed ]
After graduation, Twohill worked as a brand manager for Burns Philp from 1992 to 1995. [1] In 2000, she became the head of marketing at Dreamticket.com in London, [2] and in 2001 she joined the European travel site Opodo also in the same role. [3] In 2003, Twohill was hired as Google's first marketer located outside the United States. She held various roles in the company, including running Google's marketing efforts in Europe, the Middle East, and Africa. She ultimately was promoted to become head of global marketing in 2009. [4]
Google agreed to destroy billions of records to settle a lawsuit claiming it secretly tracked the internet use of people who thought they were browsing privately in its Chrome browser’s incognito mode. In 2019, Twohill wrote to CEO Sundar Pichai, “We are limited in how strongly we can market Incognito because it’s not truly private, thus requiring really fuzzy, hedging language that is almost more damaging.” [5]
Twohill served on the board of Williams-Sonoma, Inc. from January 2012 to May 2017, and was named Adweek’s Grand Brand Genius. [6]
Twohill currently serves on the board of Palo Alto Networks since April 2019. [7]
Getty Images Holdings, Inc. is a visual media company and supplier of stock images, editorial photography, video, and music for business and consumers, with a library of over 477 million assets. It targets three markets—creative professionals, the media, and corporate.
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.
Google LLC is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" and is one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the field of AI. Google's parent company, Alphabet Inc. is one of the five Big Tech companies, alongside Amazon, Apple, Meta, and Microsoft.
Skype Technologies S.A.R.L is a telecommunications company headquartered in Luxembourg City, Luxembourg, whose chief business is the manufacturing and marketing of the video chat and instant messaging computer software program Skype, and various Internet telephony services associated with it. Microsoft purchased the company in 2011, and it has since then operated as their wholly owned subsidiary; as of 2016, it is operating as part of Microsoft's Office Product Group. The company is a société à responsabilité limitée, or SARL, equivalent to an American limited liability company.
Marissa Ann Mayer is an American business executive and investor who served as president and chief executive officer of Yahoo! from 2012 to 2017. She was a long-time executive, usability leader and key spokesperson for Google. Mayer later co-founded Sunshine, a startup technology company.
Yahoo! started at Stanford University. It was founded in January 1994 by Jerry Yang and David Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web". The Guide was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In April 1994, Jerry and David's Guide to the World Wide Web was renamed "Yahoo!". The word "YAHOO" is a backronym for "Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle." The yahoo.com domain was created on January 18, 1995.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Private browsing, also known as incognito mode or private mode, is a feature available in web browsers that allows users to browse the internet without leaving any traces of their online activity on their device. In this mode, the browser initiates a temporary session separate from its main session and user data. The browsing history is not recorded, and local data related to the session, like Cookies and Web cache, are deleted once the session ends. The primary purpose of these modes is to ensure that data and history from a specific browsing session do not remain on the device or get accessed by another user of the same device.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
The Hewlett-Packard Company, commonly shortened to Hewlett-Packard or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components, as well as software and related services to consumers, small and medium-sized businesses (SMBs), and large enterprises, including customers in the government, health, and education sectors. The company was founded in a one-car garage in Palo Alto by Bill Hewlett and David Packard in 1939, and initially produced a line of electronic test and measurement equipment. The HP Garage at 367 Addison Avenue is now designated an official California Historical Landmark, and is marked with a plaque calling it the "Birthplace of 'Silicon Valley'".
Nikesh Arora is an Indian-American business executive. Arora was formerly a senior executive at Google. He was the president of SoftBank Group from October 2014 to June 2016. On June 1, 2018, Arora took on the role of CEO and chairman at Palo Alto Networks.
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information like recipes, home, style, motivation, and inspiration on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards. Created by Ben Silbermann, Paul Sciarra, and Evan Sharp, Pinterest, Inc. is headquartered in San Francisco.
Palo Alto Networks, Inc. is an American multinational cybersecurity company with headquarters in Santa Clara, California. The core product is a platform that includes advanced firewalls and cloud-based offerings that extend those firewalls to cover other aspects of security. The company serves over 70,000 organizations in over 150 countries, including 85 of the Fortune 100. It is home to the Unit 42 threat research team and hosts the Ignite cybersecurity conference. It is a partner organization of the World Economic Forum.
Nicolas De Santis is an Italian businessman. He is the founder & CEO of De Santis, a consulting firm. In 2004 he became the president and secretary general of Gold Mercury International Award, a think tank and global governance award organisation founded in 1961 by his father.
John S. Middleton is an American businessperson and philanthropist. He is the managing partner and principal owner of the Philadelphia Phillies of Major League Baseball. He purchased a minority stake in 1994 and increased his ownership to 48 percent by 2014. He became the Phillies' control person in 2016.
Google's changes to its privacy policy on March 16, 2012, enabled the company to share data across a wide variety of services. These embedded services include millions of third-party websites that use AdSense and Analytics. The policy was widely criticized for creating an environment that discourages Internet innovation by making Internet users more fearful and wary of what they do online.
AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California. Founded in 2012, it operated in stealth mode until 2014. AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games. AppLovin also has large investments in various mobile game publishers. In 2020, 49% of AppLovin's revenue came from businesses using its software and 51% from consumers making in-app purchases.
Janice Brandt is an American businesswoman and vice chair emeritus of America Online/Time Warner. She is known for her direct marketing campaign at AOL that increased the number of subscribers from 200,000 to more than 22 million.
Margaret Molloy is an Irish businesswoman. Based in New York City, she is the chief marketing officer and head of new development at Siegel+Gale, a strategy and design firm. Molloy is a member of Global Irish Network, an advisory group to the Government of Ireland. Formerly the Board Chairperson for the New York Hub of The Marketing Society, a global community of over 3,000 senior marketers, Molloy is now a board member. In addition to her duties as a board member of The Marketing Society, she serves on the board of directors of ANA Business Marketing NYC and on the board of the Origin Theatre. In 2020, she was a founding member of Chief, a private network built to drive more women into positions of power and keep them there. Furthermore, she serves as a member of The WIE Suite, a private membership community of women leaders and creatives, as well as a member of the Wall Street Journal CMO Network.
David P. Scowsill is a British businessman, and serial non-executive director and chairman, known for his contributions to the travel and tourism industries. He is the former President and CEO of the World Travel & Tourism Council.