Lorraine Twohill is an Irish marketer who is the CMO of Google.
Lorraine Twohill is an Irish marketer who is the CMO of Google.
Lorraine Twohill is originally from Ireland. She attended Dublin City University and graduated with a joint honors degree in International Marketing and Languages. She currently[ when? ] lives in Palo Alto, California.[ citation needed ]
After graduation, Twohill worked as a brand manager for Burns Philp from 1992 to 1995. [1] In 2000, she became the head of marketing at Dreamticket.com in London, [2] and in 2001 she joined the European travel site Opodo also in the same role. [3] In 2003, Twohill was hired as Google's first marketer located outside the United States. She held various roles in the company, including running Google's marketing efforts in Europe, the Middle East, and Africa. She ultimately was promoted to become head of global marketing in 2009. [4]
Google agreed to destroy billions of records to settle a lawsuit claiming it secretly tracked the internet use of people who thought they were browsing privately in its Chrome browser’s incognito mode. In 2019, Twohill wrote to CEO Sundar Pichai, “We are limited in how strongly we can market Incognito because it’s not truly private, thus requiring really fuzzy, hedging language that is almost more damaging.” [5]
Twohill served on the board of Williams-Sonoma, Inc. from January 2012 to May 2017, and was named Adweek’s Grand Brand Genius. [6]
Twohill currently serves on the board of Palo Alto Networks since April 2019. [7]
Getty Images Holdings, Inc. is a visual media company and supplier of stock images, editorial photography, video, and music for business and consumers, with a library of over 477 million assets. It targets three markets—creative professionals, the media, and corporate.
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.
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Private browsing, also known as incognito mode or private mode, is a feature available in web browsers that allows users to browse the internet without leaving any traces of their online activity on their device. In this mode, the browser initiates a temporary session separate from its main session and user data. The browsing history is not recorded, and local data related to the session, like Cookies and Web cache, are deleted once the session ends. The primary purpose of these modes is to ensure that data and history from a specific browsing session do not remain on the device or get accessed by another user of the same device.
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