MC Serch | |
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Background information | |
Birth name | Michael Berrin |
Also known as |
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Born | Queens, New York City, U.S. | May 6, 1967
Genres | |
Occupations |
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Years active | 1986–present [1] |
Labels | |
Formerly of | 3rd Bass |
Website | mcserch |
Michael Berrin (born May 6, 1967), [2] better known by his stage name MC Serch, is an American rapper and record executive. He gained fame as part of the hip hop group 3rd Bass, who were active in the late 1980s and early 1990s and released three studio albums.
In his solo work, Serch is credited with having discovered American rapper Nas in 1992. Serch introduced the rapper to Columbia Records and executive produced his debut studio album, Illmatic (1994). [3]
Serch grew up in Far Rockaway, Queens, New York City. [4] He attended Far Rockaway High School [5] and graduated from Music & Art High School. He is of Jewish descent. [6]
This section of a biography of a living person needs additional citations for verification .(October 2022) |
After recording three albums with 3rd Bass— The Cactus Album (1989), The Cactus Revisited (1990), and Derelicts of Dialect (1991)—Serch launched a solo career with Return of the Product (1992, Def Jam). The album featured two hit singles: "Here It Comes" (which hit #1 on Billboard's Hot Rap Tracks chart); and "Back to the Grill" featuring Chubb Rock, Red Hot Lover Tone, and Nas. Serch was the executive producer of Nas’ Illmatic .
He also helped to cultivate the rapper O.C. after hearing him on the Organized Konfusion song "Fudge Pudge", helping him secure a record contract with Wild Pitch Records. In 1995, Serch also mentored the newly formed Non Phixion.
Since retiring from performing, Serch has run a promotions company (Serchlite Music). He appeared in Spike Lee's Bamboozled (2000) as a member of the fictitious hip-hop group Mau Maus (played by other real-life hip-hop performers such as Mos Def, Charli Baltimore and Canibus). His character was a white revolutionary who was supposed to be "1/16 black". [7]
From 2003, he hosted Serch In The AM on Detroit urban radio station FM 98 WJLB; he was the first Jewish DJ at that station. MC Serch was dismissed from WJLB in March 2006, reportedly due to a dispute over a Super Bowl weekend party at the club Motor City Live. [8]
Serch also hosted the VH1 reality series Ego Trip's The (White) Rapper Show which ended in March 2007. On the show he was known for his catchphrase "Woop-WOOP!". A follow-up show, Ego Trip's Miss Rap Supreme , debuted in 2008.
Serch has since returned to the radio airwaves in Detroit on the urban station Hot 102.7. Serch has also worked with Hot 102.7's youngest intern (The Black Intern) Daniel Berry, and Rucka Rucka Ali (Comedy Music Artist). Serch appeared in some of Rucka Rucka Ali's music videos.
In 2018 he gave an interview with DJ Vlad in which he claimed MC Hammer had once taken out a $50,000 contract on Serch's life, following a misunderstanding over lyrics. [9]
In May 2021, MC Serch joined VidSig, a live global video platform, as Chief Creative Consultant. [10]
Serch was an executive at HitPiece, a startup creating NFTs of songs that shut down in February 2022 under threat of action by Recording Industry Association of America, which labeled it a "scam operation" and after public criticism by major artists including Wolfgang Van Halen. [11]
Title | Year | Other artist(s) | Album |
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"Puff the Head" | 1992 | — | Zebrahead (soundtrack) |
"Blak Iz Blak" | 2000 | Mau Maus (Mos Def, Canibus, Charli Baltimore, Mums, Gano Grills, DJ Scratch) | Bamboozled (Original Motion Picture Soundtrack) |
"Fuck You" | 2001 | DJ Tomekk | Return of Hip Hop |
"2 Hits & Pass" | 2002 | Afu-Ra, Agallah, Big Tigger, Buckshot, Craig G, Mr. Eon, Scram Jones, Smuv, Steele, Tony Touch | D&D Project II |
"Let's Talk" | 2005 | Hot Karl | The Great Escape |
"MC Serch Intro" | 2007 | Kaptain Nemo | The Legend of Kaptain Nemo - Official Mixtape |
"For the Love of Hip Hop" | Kaptain Nemo, PJ Sumroc | ||
"This Is Not a Game Aaaatlaaaantis (MC Serch Interlude)" | Kaptain Nemo | ||
"Round Here" | Krohme | All Praises Due | |
"Benetton" | 2009 | Kurious, MF Doom, Kadi Amin | II |
"Rolling 110 Deep" | 2021 | DJ Kay Slay, 3D Na'Tee, AZ, Aobie, Big Daddy Kane, Black Thought, Bodega Bamz, Brand Nubian, Bumpy Knuckles, Bun B, Bynoe, Cassidy, Chris Rivers, Chuck D, Coke La Rock, Consequence, Conway the Machine, Cory Gunz, Crooked I, Dave East, DJ Doo-Wop, Drag-On, E-A-Ski, Fred the Godson, Ghostface Killah, Gillie da Kid, Grandmaster Caz, Gunplay, Havoc, McGruff, Hocus 45th, Ice-T, Inspectah Deck, J.R. Writer, Jim Jones, Joell Ortiz, Jon Connor, Junior Reid, Kaflow Kaboom, Kool G Rap, KRS-One, Lil' Cease, Loaded Lux, Locksmith, Lord Tariq and Peter Gunz, Maino, MC Shan, Melle Mel, Merkules, Mike Cee, Millyz, Mistah F.A.B., M.O.P., Ms. Hustle, Mysonne, Nice & Smooth, Nino Man, OT The Real, Omar Epps, Onyx, Oun P, Outlawz, Page Kennedy, Papoose, Pretty Tone Capone, Prince The King, RJ Payne, Raekwon, Rah Digga, Ransom, Ras Kass, Kool DJ Red Alert, Redman, Rockness, Ron Artest, Roy Jones Jr., Royal Flush, Saigon, Shaquille O'Neal, Sheek Louch, Shoota 93, Sickflo, Sonja Blade, Sporty Thievz, Stan Spit, Styleon, Styles P, Super Lover Cee, Termanology, Tone Trump, Tony Moxberg, Tracey Lee, Trae tha Truth, Tragedy Khadafi, Treach, Trick Trick, Twista, Uncle Murda, Vado, Wais P, Young Buck | Accolades |
3rd Bass was an American hip hop group that was active in the late 1980s and early 1990s. Formed by MC Serch, Pete Nice, and DJ Richie Rich, the group was notable for being one of the first successful interracial hip hop acts. Along with Beastie Boys and producer Rick Rubin, MC Serch and Pete Nice were two of the very few white hip hop artists who were widely respected in the community. The group dissolved in 1994 and again in 2000 and 2013 after short-lived reunions. The group released two studio albums in their initial career and both of them were certified gold by the RIAA.
Nasir bin Olu Dara Jones, known professionally as Nas, is an American rapper and entrepreneur. Rooted in East Coast hip hop, he is regarded as one of the greatest rappers of all time. The son of jazz musician Olu Dara, Nas began his musical career in 1989 under the moniker "Nasty Nas", and recorded demos under the wing of fellow East Coast rapper Large Professor. Nas made his recording debut on Professor's group, Main Source's 1991 song "Live at the Barbeque".
The Cactus Al/Bum is the debut album by hip hop trio 3rd Bass, released on Def Jam Recordings on November 14, 1989. The album received positive reviews from the hip hop press and is also notable for featuring the recording debut of rapper Zev Love X of KMD, later known as MF Doom, on "The Gas Face". It was certified gold by the RIAA on April 24, 1990.
Anthony Cruz, better known by his stage name AZ, is an American rapper. Best known for his affiliation with hometown native and fellow East Coast rapper Nas, they formed the New York City-based hip hop group the Firm along with Foxy Brown, Cormega and Nature in 1996. Cruz first saw recognition for his guest appearance on Nas' 1994 single "Life's a Bitch", from his album Illmatic (1994). Cruz was then signed by EMI to release his debut studio album, Doe or Die (1995), which was met with critical acclaim. Its lead single, "Sugar Hill" peaked at number 25 on the Billboard Hot 100 and received gold certification by the Recording Industry Association of America (RIAA). Moreover, The Firm's sole album (1997) peaked atop the Billboard 200 chart despite unfavorable critical response; the group disbanded two years later.
The Lost Tapes is a compilation album by American rapper Nas. It was released on September 23, 2002, by Ill Will Records and Columbia Records, who wanted to capitalize on what was seen in hip hop music as Nas' artistic comeback the year before, and compiles previously unreleased tracks that were discarded from recording sessions for the rapper's previous studio albums I Am... (1999) and Stillmatic (2001). It features production by L.E.S., The Alchemist, Poke and Tone, and Deric "D-Dot" Angelettie, among others. With low-key, sparse sounds and observational lyrics about urban life, the songs are largely autobiographical and nostalgic, departing from the thug persona of Nas' previous records.
"It Ain't Hard to Tell" is the second single and last track from American rapper Nas' debut album, Illmatic. Although the track was technically the second single on the album, it was the first single to be released after the album was pressed in 1994. The first single, "Halftime," was released two years prior to Illmatic's debut.
Peter J. Nash, known by his stage name Prime Minister Pete Nice or simply Pete Nice, is an American baseball historian and author, member of the Society for American Baseball Research, Hip Hop historian, and former rapper and record producer. Nash gained recognition as one-third of Def Jam's golden age hip hop group 3rd Bass.
The discography of Nas, an American rapper, consists of seventeen studio albums, one collaborative album, one group album, five compilations, four mixtapes, one extended play, and seventy-nine singles. Nas has sold over 20 million records in the United States alone, and 35 million albums worldwide.
Richard Anthony Simpson, also known as Chubb Rock, is a Jamaican-American rapper who released several successful hip hop albums in the late 1980s and early 1990s. A National Merit Scholar, Chubb Rock dropped out of Brown University to pursue his musical career.
"One Love" is a song by American rapper Nas, released October 25, 1994 on Columbia Records. It was issued as the fifth and final radio single in promotion of his debut studio album Illmatic (1994). The song was produced by Q-Tip of A Tribe Called Quest, who also contributed vocals for the chorus line. According to Nas, the title of the song originates from Jamaican singer-songwriter and musician Bob Marley's song of the same name.
Illmatic is the debut studio album by the American rapper Nas. It was released on April 19, 1994, by Columbia Records. After signing with the label with the help of MC Serch, Nas recorded the album in 1992 and 1993 at Chung King Studios, D&D Recording, Battery Studios, and Unique Recording Studios in New York City. The album's production was handled by DJ Premier, Large Professor, Pete Rock, Q-Tip, L.E.S., and Nas himself. Styled as a hardcore hip hop album, Illmatic features multi-syllabic internal rhymes and inner-city narratives based on Nas' experiences growing up in the Queensbridge Houses in Queens, New York.
Return of the Product is the only solo studio album by former 3rd Bass member MC Serch. It was released August 25, 1992 on Def Jam Recordings and Columbia Records. Recording sessions took place at Chung King Studios in New York City, at Chapel Studios and Red Chamber Studios in Los Angeles through November 1991 to July 1992. Production was handled by T-Ray, Skeff Anselm, Epic Mazur and Richard Wolf, with MC Serch serving as executive and co-producer. It features guest appearances from Chubb Rock, Joe Fatal, Nas and Red Hot Lover Tone.
Leshan Lewis, professionally known by his pseudonym L.E.S., is an American DJ and record producer commonly associated with New York rapper Nas, with whom he grew up in the Queensbridge housing project. His first production credit landed on Nas' popular song "Life's a Bitch" from Illmatic album in 1994. The following year saw him producing his first charted single, AZ's "Sugar Hill" from Doe or Die. Since the mid-90's, Lewis has produced songs for hip hop acts such as Shyheim, 50 Cent, Mobb Deep, Royal Flush, LL Cool J, Big Pun, Capone-N-Noreaga, MC Lyte, Flipmode Squad, Rahzel, Benzino, Cassidy and Cormega, Fat Joe, as well as R&B singer Joe, and German rappers Kool Savas and Azad.
The discography of Yasiin Bey, formerly known as Mos Def, an American rapper, consists of four solo albums, two compilation albums, and several singles. Bey began his hip hop career in 1994 in the underground rap group UTD alongside his sibling group members DCQ and Ces, after which he pursued a solo career. In 1998, he made his mainstream debut on Rawkus Records in the duo Black Star with rapper Talib Kweli. "Definition", the lead single from Black Star's self-titled debut album, reached No. 60 on the Billboard Hot 100 and No. 3 on the Hot Rap Singles chart.
This is a list of songs produced by DJ Pooh.
Nas: Time Is Illmatic is a 2014 documentary film directed by One9 and produced by One9, Erik Parker and Anthony Saleh. The film recounts the circumstances leading up to Nas' 1994 debut album Illmatic. Released on the 20th anniversary of Illmatic, the film includes interviews with Nas, his brother and father, and figures from the East Coast hip hop scene. Nas: Time Is Illmatic premiered during the opening night of the 2014 Tribeca Film Festival, on April 16, 2014. The project received a grant from Tribeca All Access and additional funding from the Ford Foundation.
It Was Written is the second studio album by American rapper Nas, released on July 2, 1996, by Columbia Records. After the modest commercial success of his debut album Illmatic (1994), Nas pursued a more polished, mainstream sound for It Was Written. Produced largely by Trackmasters, it departed from the debut's raw, underground aesthetic and embraced mafioso and gangsta themes.
The Stretch Armstrong and Bobbito Show was an underground hip hop radio show broadcast in New York, originally on 89.9 WKCR-FM, the student radio station at Columbia University, and later on 97.1 WQHT-FM. The show was hosted by Adrian Bartos and Robert "Bobbito" Garcia, and functioned as an alternative to commercial hip hop radio by airing unsigned artists, rarities and B-sides from commercial artists, and live freestyles and DJ scratch sessions. The show has been credited with introducing the world to Biggie Smalls, Eminem, Jay-Z, Big L, Big Pun, Fat Joe, Wu Tang Clan, Fugees and many other names which would rise to prominence in the mid to late 1990s.
King's Disease is the twelfth studio album by American rapper Nas. It was released on August 21, 2020, through Mass Appeal Records and marketed by Universal Music Group. It succeeds his eleventh album, Nasir, released two years prior. The album features guest appearances from Charlie Wilson, Hit-Boy, Big Sean, Don Toliver, Lil Durk, Anderson .Paak, Brucie B, Nas's supergroup the Firm, Fivio Foreign, and ASAP Ferg.
Illmatic, the 1994 debut album by Nas, made a significant impact on the hip hop genre. The album has been credited as one of the pivotal works that returned East Coast hip hop, particularly Queensbridge's hip hop scene, to prominence in a time when public attention was focused on West Coast releases. Nas' lyricism and storytelling on Illmatic has been regarded as setting a new standard for lyrical sophistication in major hip hop releases. The production of Illmatic has also been viewed as influential in cementing the characteristic sound of New York hip hop.
20 years later, Illmatic is widely seen as the best hip-hop album ever, a flawless blend of vivid street poetry and dream-team producers...
I grew up in Far Rockaway, where he was raised by his parents. and you'd always see shoes on the line.
Berrin, who is Jewish, worked until recently for a very popular Detroit radio station that mostly plays hip hop music and whose listening audience is mostly black. ... As reported in a January 25 issue of the Detroit Jewish News , Berrin, 39, and his wife, Chantel, are members of Congregation Sharrey Zedek, a large Conservative synagogue in suburban Detroit. In a 1993 profile in the News, Chantel— a convert to Judaism—talked about her conversion and Michael talked about race and religion.