Magellan Data and Mapping Strategies

Last updated
Magellan Strategies
Magellan Data and Mapping Strategies
Formation2006
TypePublic opinion research firm
Headquarters Broomfield, Colorado
Location
Website magellanstrategies.com

Magellan Data and Mapping Strategies, now called Magellan Strategies, is a public opinion research firm based in Broomfield, Colorado. [1] The company was founded in November 2006. Their primary clients include government organizations, school districts, special districts (fire, recreation, library, metro, etc.), and public policy organizations. Their primary survey research projects include resident and community surveys, voter opinion ballot measure surveys, and public policy surveys. [2]

Contents

Magellan Strategies is an associate member of the Colorado Association of School Boards, Colorado Association of School Executives, Colorado Rural Schools Alliance, and the Colorado School Finance Project. It is also a member of the International City/County Management Association, the Colorado City & County Management Association, Colorado Counties, Inc., and the Special District Association of Colorado. [3]

The company formerly worked for Republican candidates and conservative organizations. [4]

Survey weighting methodology

Magellan Strategies utilizes a national database of registered voters and MMS text survey invitations to engage respondents. In addition, they use vote history to determine their survey demographics goals, including gender, age group, party registration, and race. This methodology has proven to be very effective in accurately forecasting support and opposition levels in ballot measure elections. [5]

Public polling and media references

2017 references

2016 election cycle

2015 Colorado legislative session

Magellan Strategies staff testifies in front of Colorado Senate Transportation Committee regarding Colorado voter opinion of a proposed $3.5 billion bond measure to fund transportation need in the state. [27]

2012 election cycle

In mid-November 2011, a Magellan poll conducted for the New Hampshire Journal reported that Newt Gingrich had surged in New Hampshire, which hosts the first Presidential nominating primary. The Magellan Poll reported that Romney had 29% support of surveyed voters while Gingrich was in a virtual statistical tie with 27%. By contrast, a Bloomberg News poll conducted less than a week before the Magellan Poll put Romney's support in New Hampshire at 40% and Gingrich at 11%. A story in The New York Times on December 16 reported "Signs of trouble emerged for Mr. Romney in New Hampshire on Nov. 18, the day a poll in The New Hampshire Journal showed for the first time that Mr. Romney and Mr. Gingrich were essentially tied. [28]

2011 election cycle

The Political editor of the Denver Post acknowledges Magellan Strategies for correctly predicting the outcome of the special election in New York's 9th Congressional District to replace Anthony Weiner. [29]

2010 election cycle

Magellan was criticized for making an inaccurate prediction that Tom Tancredo would win the 2010 Colorado governors election. Tom Tancredo lost to Democrat John Hickenlooper on election day, November 2. Hickenlooper resoundingly beat Tancredo by a margin of 51% to 36%. Editorial page editor Curtis Hubbard of The Denver Post gave Magellan his "Agony of Defeat" award for the worst poll in the gubernatorial race. [30]

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References

  1. "Survey reveals 60% of community members oppose the Proposed Dolores Canyons National Monument". mesacounty.us. 30 April 2024. Retrieved 6 September 2024.
  2. Erica Meltzer, "Colorado poll finds voters skeptical of college, more supportive of career education". chalkbeat.org. 5 December 2023. Retrieved 6 September 2024.
  3. Joe Muller, "Poll: Support for Colorado property tax initiative falls when voters learn details". thecentersquare.com. 18 July 2023. Retrieved 6 September 2024.
  4. "Magellan Goes in Circles". boldnebraska.org. 24 December 2010. Retrieved 6 September 2024.
  5. Jason Blevins, "Coronavirus-wary Colorado skiers are willing to sit out this season, poll shows". coloradosun.com. 2 December 2020. Retrieved 6 September 2024.
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  10. "Coloradans vote to "Raise the Bar" beyond their reach". The Colorado Independent. 2016-11-09. Retrieved 2016-11-10.
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  27. "Colorado road funding bill gets first approval — but hits troubling opposition - Denver Business Journal". Denver Business Journal. Retrieved 2016-10-04.
  28. In a Tactical Shift, Romney Trains Sights on Gingrich
  29. "Magellan gets its groove back". The Spot. Retrieved 2016-10-05.
  30. Hubbard, Curtis. "Podium time for the pollsters". The Denver Post. Retrieved 19 November 2011.