MeidasTouch

Last updated

MeidasTouch
FoundedMarch 2020;4 years ago (2020-03)
FoundersBen Meiselas
Brett Meiselas
Jordan Meiselas [1]
TypeMedia Organization
PurposeU.S. News and Politics
Key people
 Ron Filipkowski
(editor-in-chief) [2]
Website meidastouch.com
YouTube information
Channel
GenreCommentary
Subscribers3.3M [3]
Total views5.0B [3]

MeidasTouch is an American progressive media company. The network describes itself as doing 'pro-democracy' journalism. [4] [5] [6]

Contents

Previously, the MeidasTouch name was used by its founders for a liberal American political action committee formed in March 2020 with the purpose of stopping the reelection of Donald Trump in the 2020 United States presidential election. [7] [8] [9] [10] The SuperPAC aligned with the Democratic Party in the 2020 United States presidential election, the 2020–21 United States Senate election in Georgia, and the 2020–21 United States Senate special election in Georgia. [11] [12] [13]

The PAC changed its name to Democracy Defense Action in 2023. [4] The MeidasTouch name continues to be used by the MeidasTouch Network, the news organization. [2]

History

The committee was founded in March 2020 by three brothers from Long Island while in quarantine due to the COVID-19 pandemic. [14] [15] One of the founders, Ben Meiselas, is an attorney who represented former NFL player Colin Kaepernick. [16] [17] [18] Brett Meiselas is an Emmy-winning video editor who worked for The Ellen DeGeneres Show . [19] Jordan Meiselas is a marketing supervisor living in Brooklyn, New York. [19]

The group name and slogan come from their mother and father, combining their father's last name, Meiselas, and their mother's maiden name, Golden, [15] while alluding to the mythological Greek king Midas known for his ability to turn everything he touched into gold.

On July 21, 2023, MeidasTouch filed paperwork to rename itself to Democracy Defense Action, [20] and later that year, news reporting indicated the MeidasTouch name was being used for a news network called MeidasTouch Network. [21] [22] [2]

Notable projects

2020 U.S. presidential election

On April 22, 2020, the committee released their first video, titled "Are You Better Off?", an allusion to Ronald Reagan's famous line in the 1980 general election presidential debate, [23] which criticized Trump's handling of the COVID-19 pandemic in the United States; [24] The committee shared the video in a Twitter reply to George Conway, which was then retweeted by him. [15]

On June 6, 2020, another video was released, called "Bye Ivanka"; it took parts out of her commencement speech and focused on her relation with China and criticized Trump's handling of the COVID-19 pandemic. [25] Her Wichita State University Tech speech was canceled due to student and teacher pressure. [26] [27]

On June 17, 2020, another video was released, "Gop Cowards", which accused Republican senators of being cowards. Near the end of the video, followers are urged to vote 11 Republican legislators out. [28]

On June 23, the committee released a video called "Trump Kills US". [29] The video focuses on Trump's comment at his Tulsa rally which urged doctors to "slow the testing down". [30] MeidasTouch called it "Mass murder on a national scale". [31]

On July 8, a new video was released called "Creepy Trump". It compiled Kellyanne Conway's comments on Joe Biden and put it together with Trump statements. [32] The ad uses clips of Conway's comments and remarks Trump has presented about women, and was played on Fox News, CNN and MSNBC. [33]

On July 14, another video was released called "#ByeDonJr". It takes Donald Trump Jr.'s comments on Fox News about Biden and applies them against Trump. The video also further criticizes the older Trump's handling of the pandemic. [34] [35]

The group continued its activities after the November 3 elections. On November 27, it claimed credit for making #DiaperDon the top Twitter trending topic in the US, via a tweet that mocked (as summarized by The Independent ) a "press briefing ... which saw [Donald Trump] furiously assail a reporter from behind a surprisingly small desk", and provoked Trump into calling for the immediate abolishing of Section 230 "for purposes of National Security". [36]

2020–2021 Georgia Senate elections

The SuperPAC targeted Republican candidates in the 2020–21 United States Senate election in Georgia and the 2020–21 United States Senate special election in Georgia with several televised attack ads, billboards, direct mailings and door-to-door canvassing efforts. [11] [12] [13]

Most notably, MeidasTouch aired an advertisement called "The Grinches of Georgia." CNN said of the ads, "Humor is the chosen route for Democrat-backed Meidas Touch. Their television ads show Perdue and Loeffler with green faces and Grinch-like features. A nursery rhyme narration includes the verse, "Their stockings were stuffed from the stocks that were sold, when they heard Covid was coming, before we were told." [37] The Hill credits MeidasTouch as framing the Republican candidates Kelly Loeffler and David Perdue as "Looting Loeffler" and "Chicken Perdue," respectively. "The ad takes aim at the senators—dubbed 'Looting Loeffler and Chicken Perdue'—and highlights the controversies surrounding their stock purchases," The Hill said. [38] The "Grinches" ad campaign also included matching billboards and mailers. [39]

2024 U.S. presidential election

On July 22, 2024, shortly after JD Vance was named Donald Trump's running mate, MeidasTouch editor-in-chief Ron Filipkowski posted a clip from a 2021 Fox News interview in which Vance stated, "we are effectively run in this country via the Democrats, via our corporate oligarchs, by a bunch of childless cat ladies who are miserable at their own lives and the choices that they've made and so they want to make the rest of the country miserable too." The resurfaced remarks from Vance sparked viral outrage against the candidate across social media, with many celebrities weighing in, including Jennifer Aniston and Taylor Swift. [40] [41] [42] Swift, referencing Vance's comments, signed off her post endorsing Kamala Harris as a "childless cat lady." [43]

Reception

In April 2021, Seth Hettena of Rolling Stone magazine said their campaign fundraising was "nonsensical and a more effective tool for fundraising than for helping Democrats win elections" and that "MeidasTouch's grandiose self-promotion doesn't match reality". [44]

In February 2022, singer-songwriter India Arie shared a compilation of podcaster Joe Rogan saying the racial slur "nigger" on The Joe Rogan Experience on Instagram. [45] Rogan apologized, calling his past language "regretful and shameful" while also saying that the clips were "taken out of context" and he only quoted the slur to discuss its use by others. [46] [47] [48] The footage in question was first published by the political action committee PatriotTakes, [49] an affiliate of MeidasTouch. [50] This resulted in allegations of a defamation attempt by MeidasTouch, which the founders denied in an interview with Barstool Sports founder David Portnoy, instead attributing the source of the footage to Alex Jones, who was a recurring guest on Rogan's show. [51] Rogan described the video compilation as a "political hit job". [52] [53]

MeidasTouch was described in the Columbia Journalism Review as being made for social media, unlike a lot of more traditional left-leaning media outlets, and does a better job than most of exploiting the perception that the mainstream media was too sympathetic to Trump. [4]

See also

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References

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  11. 1 2 Joyner, Chris (December 18, 2020). "Georgia's Senate runoffs: Special interest PACs flood the zone". Atlanta Journal-Constitution . Archived from the original on November 15, 2021. Retrieved November 15, 2021.
  12. 1 2 Williams, Jordan (December 5, 2020). "Liberal group running Grinch-themed ads targeting Loeffler, Perdue". The Hill . Archived from the original on November 15, 2021. Retrieved November 15, 2021.
  13. 1 2 Cullins, Ashley (November 27, 2020). "Brothers Behind MeidasTouch SuperPAC Talk "Audacious" Post-Trump Plans". The Hollywood Reporter . Archived from the original on October 21, 2021. Retrieved November 15, 2021.
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  19. 1 2 "Meet MeidasTouch, the Super PAC That's Gotten Hollywood's Attention (and Millions of Views) With Their Anti-Trump Videos". The Hollywood Reporter. October 6, 2020. Archived from the original on February 8, 2022. Retrieved February 25, 2022.
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