Mimi Chocolate

Last updated
Mimi Chocolate
Mimi-Chocolate-Bar.jpg
Packet of Mimi chocolate bar orange flavour
Product type Confectionery
Owner Mimi Chocolate Ltd.
Country Bangladesh
Introduced1965;57 years ago (1965)
Discontinued2018 (2018)
MarketsNational

Mimi Chocolate was a Bangladeshi brand of chocolate bar and chewing gum manufactured by Mimi Chocolate Ltd. It was introduced in Bangladesh in 1965. [1] The company's chocolate products were first available in the country, so Mimi Chocolate was the first chocolate brand in Bangladesh. It had monopoly market in chocolate bar industry of Bangladesh. [2] [3]

Contents

History

It was established on 4046.856 square meter industrial plot. [4] After independence of Bangladesh, Bangladesh Freedom Fighter Welfare Trust acquired Mimi Chocolate Limited which was situated in Tejgaon Industrial Area. [4] [5] Mimi Chocolate was successful in business because in that time there was a few chocolate brand in Bangladesh. There was less chance to import foreign chocolate products. That's why for 18 years Mimi Chocolate was popular chocolate brand. In 1990s, Mimi used to sell chocolate bars and chewing gum with an annual value of at least Tk 6 crore. [1]

Product

As products, Mimi sold chocolate bars and chewing gum. [1] The chocolate bars were packaged in brown paper. [6]

There were two flavours of Mimi chocolate bar:

Advertising

A TV commercial of Mimi Chocolate was broadcast in BTV, which was the only television of that time. [1] The promotional activity of Mimi Chocolate was quite weak. They did not intensify their promotional activities because of less competitors. [8]

Discontinuation

17 years later, the company started to collapse due to many issues. The difference between the price of the product and its cost gradually decreases for its outdated machines. In 2000 its difference went to highest point. In 2009, Its operational activities were stopped but opened again. [9] But it couldn’t cope up with competitors and solve its issues. In 2018, Mimi Chocolate Limited was closed permanently. [2]

See also

Related Research Articles

Narayanganj District District of Bangladesh in Dhaka

Narayanganj District is a district in central Bangladesh which is a part of the Dhaka Division. It is home to the ancient city of Sonargaon and is one of the oldest industrial districts in the country. The district lies on the banks of the Shitalakshya River and the Meghna River. It is an industrial hub and plays an important part in the country's jute trade, plant processing and sector. It is nicknamed the "Dundee of Bangladesh" due to the presence of many jute mills.

Lakshmipur District District of Bangladesh in Chittagong Division

Lakshmipur (Bengali: লক্ষ্মীপুর, romanized: Lokkhipur, also spelt Laxmipur, with an area of 1455.96 km2, is a district of Bangladesh. It is bordered by Chandpur to the north, Bhola and Noakhali districts to the south, Noakhali to the east, and Barisal and Bhola districts to the west.

Sirajganj District District of Bangladesh in Rajshahi Division

Sirajganj District is a district in the North Bengal region of Bangladesh, located in the Rajshahi Division. It is an economically important district of Bangladesh. Sirajganj district is the 25th largest district by area and 9th largest district by population in Bangladesh. It is known as the gateway to North Bengal.

Netrokona District District of Bangladesh in Mymensingh Division

Netrokona is a district of the Mymensingh Division in northern Bangladesh.

Mohammad Yakub Ali Chowdhury was a Bengali essayist and journalist. He was noted as one of the few Bengali Muslim literary scholars of his time.

Sarail is an upazila of Brahmanbaria District located in the Chittagong Division and near the Dhaka Division, Bangladesh.

Hathazari is an upazila of Chittagong District in the Division of Chittagong, Bangladesh.

Begumganj is an upazila of the Noakhali District in Bangladesh's Chittagong Division. Begumganj Thana, now an upazila, was established in 1892.

Dowarabazar Upazila Place in Sylhet Division

Dowarabazar is an upazila of Sunamganj District in the Division of Sylhet, Bangladesh.

Gowainghat is an upazila of Sylhet District in the Division of Sylhet, Bangladesh.

Kanaighat Upazila Upazila in Sylhet Division, Bangladesh

Kanaighat is an upazila of Sylhet Division of Bangladesh. It is the second-largest upazila (sub-district) of Sylhet District after Gowainghat Upazila. It is named after the town of Kanaighat, which is also the only municipality in the Upazila.

Kapasia is an upazila (sub-district) of Gazipur District in central Bangladesh, part of the Dhaka Division. It is located at 24.1000°N 90.5708°E, and is best known as the home upazila of Tajuddin Ahmad, the first Prime Minister of Bangladesh. The modern-day upazila was a part of the historic Bhawal Estate and falls within its boundary.

Bandar is an upazila (sub-district) of the Narayanganj District in central Bangladesh, part of the Dhaka Division. Bandar is a part of Greater Dhaka; the conurbation surrounding the Bangladeshi capital city of Dhaka.

Srichandra was the second and most influential ruler of the Chandra Dynasty in eastern Bengal.

Shayestaganj, also spelt Shaistaganj, is an upazila (sub-district) of Habiganj District in northeastern Bangladesh, part of the Sylhet Division. There is one Paurasava (Municipality) and three Unions under this Thana. They are: Shaistaganj Paurasava, Shaistaganj Union, Nurpur Union and Brammondura Union.

Dhannapur is a village in Mohammadpur Union, Chatkhil Upazila, Noakhali District, Chittagong Division, Bangladesh. It is located at 23.0500°N 90.9583°E. According to the 2011 Bangladesh census, Dhannapur had 228 households and a population of 1,207.

Bangladesh–Turkey relations Bilateral relations

Bangladesh–Turkey relations refers to the bilateral relations between Bangladesh and Turkey. Both countries are members of the Organisation of Islamic Cooperation. Turkey has an embassy in Dhaka and Bangladesh has an embassy in Ankara and a consulate in Istanbul.

Nouka Baich

Nouka Baich is a traditional dragon boat-style paddling sport of Bangladesh. The Bangladesh Rowing Federation, established in 1974, is the authority of all rowing activities in Bangladesh and has organised over 40 National Rowing Championships. The races are held during the wet and autumn seasons of the Bengali calendar which corresponds from June to October in the Gregorian calendar. The "Nowka Bais" which takes place annually in Birmingham is a leading cultural event in the West Midlands, United Kingdom attracting not only the Bangladeshi diaspora but a variety of cultures. It is also the largest kind of boat race in the United Kingdom.

Bangladesh Freedom Fighters Welfare Trust or Muktijoddha Kalyan Trust, is government owned and operated trust in Bangladesh established to look after the interest of former Mukti Bahini members and others who fought for Bangladesh in the Bangladesh Liberation war and their family members.

Dhakaiya Urdu A dialect of Urdu language used in Bangladesh

Dhakaiya Urdu, also known as Sobbasi and Khosbas Dhakaiya, is a dialect of Urdu that is native to Old Dhaka and its surrounding areas in Bangladesh. It is spoken by the city's Khusbas community. The usage of the language is gradually declining due to negative perceptions following it being forced upon the people of erstwhile East Bengal. Dhakaiya Urdu is one of the two dialects of Urdu spoken in Bangladesh; the other one being the Urdu spoken by the Biharis and Stranded Pakistanis in Bangladesh.

References

  1. 1 2 3 4 5 "Mimi Chocolate: How a childhood love died". The Business Standard. 29 December 2020.
  2. 1 2 Anny, Fatema (19 January 2022). "যে কারণে হারিয়ে গেল সেই চিরচেনা চকলেট". Somoy News (in Bengali).
  3. ↑ Ferdous, Tania (7 July 2021). "বদলে যাচ্ছে আগামী দিনের চকলেট". Prothom Alo (in Bengali).
  4. 1 2 Sohag, Kazi (30 September 2021). "সরকারের কাছে ৬২৫ কোটি টাকার সম্পত্তি বিক্রি করবে মুক্তিযোদ্ধা কল্যাণ ট্রাস্ট". Manab Zamin (in Bengali).
  5. ↑ M Saifullah (2012). "Bangladesh Freedom Fighters Welfare Trust". In Islam, Sirajul; Miah, Sajahan; Khanam, Mahfuza; Ahmed, Sabbir (eds.). Banglapedia: the National Encyclopedia of Bangladesh (Online ed.). Dhaka, Bangladesh: Banglapedia Trust, Asiatic Society of Bangladesh. ISBN   984-32-0576-6. OCLC   52727562 . Retrieved 25 April 2022.
  6. ↑ Rahman, Sabah (31 January 2018). "I love the 90s". Dhaka Tribune.
  7. ↑ Sanjana, Faria. "Deshi Treats". The Daily Star.
  8. ↑ Sultana, Israt (8 January 2022). "What Happened to Mimi Chocolate? The Downfall of Mimi Chocolate". Business Inspection.
  9. ↑ Hossain, Nazmul (29 March 2017). "বন্ধ হয়ে যাচ্ছে মুক্তিযোদ্ধা কল্যাণ ট্রাস্টের 'মিমি চকোলেট'". Share Biz (in Bengali).
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.