In the mid 1990s, he was part of the computer demo group Future Crew, and later worked designing computer game graphics in the United States. He also worked in organizing a number of music events, and later as a commercial and music video director - winning a number of Finnish and international awards.
Life and work
Misko Iho was born on May 9, 1975, as Mikko Iho in Helsinki, Finland. From 1992 to 1994, Iho was a part of a now-defunct computer demo group, Future Crew, as the graphic artist named "Pixel". Noteworthy demos by Future Crew include Unreal (released at Assembly 1992), Panic (released at The Party 1992), and Second Reality (released at Assembly 1993). Slashdot voted Second Reality as one of the "Top 10 Hacks of All Time".[1]
In 2010, Iho's music video for the Finnish singer Chisu was chosen as the 'Music Video of the Year' in Finland at the annual Muuvi Awards organized by IFPI (International Federation of the Phonographic Industry). The video also won the Audience Award.[8] In 2012, he won the 'Music Video of the Year' award at the Emma Awards for his music video "Sabotage" by Chisu.[9] In 2011, 2012, and 2013, he received Honorable Mentions at the Oulu Music Video Festival for his music videos for Haloo Helsinki!, Chisu, and J. Karjalainen. In 2014, he also served as the head of the jury at the same festival.[10]
In 2010, his debut short film Potilas (The Patient) was awarded of "Best Direction" at the Super Shorts International Film Festival in London[11] and in 2011 as the "Best short film" at the Byron Bay Film Festival in Australia. [citation needed]
After 2010, Iho advanced his career in commercial film direction outside Finland and especially in the United States, known for his work for Disney and his skills working with CGI characters and productions with complex post-production requirements. Notable projects include the commercial "The Cell" for Lidl, earning him 'Director of the Year' and 'Grand Prix' awards at the 2018 Finnish Commercial Film Awards[12] and commercial films featuring CGI monsters for the American allergy medicine brand Flonase.[13][14][15][16][17]
In 2023, Iho joined the roster of American commercial production company Wild Gift Content with his Finnish colleague director Pete Riski, founded in 2020 by David Mitchell, former managing director of Ridley Scott's RSA Films.[20][21][22]
Oulu Music Video Festival was founded in 1994 by students of the Oulu School of Arts and Crafts. The festival's back bone is the Finnish Music Video Contest. The best Finnish music video is awarded with The Golden Pumpeli Award and the most promising young director is awarded with the Teen Pumpeli Award.
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