The pageant aims to promote tourism, peace, goodwill, credit and trading to the participating countries. Shih also received P10,000 (US$ 2,500 at 1968 rates) cash prize, a complete wardrobe, Asian cities tour, gifts ranging from camera to toothpaste. Her court each received P1,000 and prizes in kind.[1][2][3]
Malaysia – Maznah Mohamed Ali (she was not accepted by the organization to compete due to relations between Malaysia and the Philippines were suspended)[4]
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