Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.
Bloomreach is a cloud-based e-commerce experience platform and B2B service specializing in marketing automation, product discovery, and content management systems. The company, founded in 2009 by Raj De Datta and Ashutosh Garg, is headquartered in Mountain View, California.
Wix.com Ltd. or simply “Wix” is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.
IntelePeer is a privately held company based in Dania Beach, Florida and is a Communications Automation Platform (CAP) provider of voice, messaging, automation, applications, APIs, and analytics for enterprises.
Twilio Inc. is an American cloud communications company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.
Airship is a Portland, Oregon-based company that offers marketing and branding services to its clients. Its services enable businesses to create personalized messages that can be delivered to customers through various channels, such as push notifications and SMS messaging. In addition to messaging services, Airship provides its clients with customer analytics services to help them better understand their customers' behavior and preferences.
Bunchball provides a cloud-based software as a service gamification product intended to help companies improve customer loyalty and online engagement using game mechanics. Bunchball was founded by Rajat Paharia in 2005 and has raised $17.5 million in funding.
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.
Conversocial was a privately held provider of social customer service software headquartered in New York City and founded in London. In August 2021 Conversocial was acquired by Verint a call center leader in an all cash transaction. Companies such as Google, Barclaycard, Hertz, Tesco, Sainsbury's, and Volaris use the Verint Conversocial SAAS platform to manage the flow of customer service inquiries and discussions on social media channels. Prior to being acquired by Verint Conversocial investors included - Octopus Venture, Molten, and Dawn Capital. Ido Bornstein Hacohen served as the CEO of Conversocial.
Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.
Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services.
WalkMe Ltd. is an American multinational software-as-a-service (SaaS) company, with headquarters in San Francisco, California. Its digital adoption platform (DAP) was recognized in Everest Group's PEAK Matrix Assessment of DAP vendors as the leading DAP product. Alongside its headquarters in San Francisco, the company has offices in Raleigh, North Carolina; Tel Aviv, Israel, and a global footprint including the United Kingdom, Australia, and Japan.
Firebase was a company that developed backend software. It was founded in San Francisco in 2011 and was incorporated in Delaware.
OpenWeb is a social engagement platform that builds online communities around digital content. OpenWeb works with publishers to bring conversations back from social networks to publisher sites.
Vibes operates as a privately owned enterprise specializing in mobile marketing solutions, encompassing text message marketing, mobile wallet marketing, push notifications, and mobile web experiences. The company is headquartered in Chicago, Illinois.
Eat App is a global restaurant technology company that provides a cloud-based management platform for restaurants, hotels, and other venues. The platform enables venues to accept online reservations seamlessly, manage tables, and enhance customer relationship management (CRM). It utilizes AI to improve operational efficiency, provides marketing automation, and helps build a comprehensive guestbook.
Braze, Inc. is an American cloud-based software company based in New York City. It is a customer engagement platform used by businesses for multichannel marketing.
Pypestream is an American software company that offers a self-service automation platform. The company was founded in 2015 by Richard Smullen, the co-founder of Genesis Media LLC, and is headquartered in New York City.
Engagio was an American software company based in San Mateo, California marketing a B2B Account Based Marketing platform for account-based initiatives. It was acquired by Demandbase in 2020.
Whatfix is an Indian SaaS company, headquartered in San Jose, California, United States and Bengaluru, Karnataka, India. It offers GenAI-driven product suite that supports the application lifecycle, from ideation to training and deployment. The suite includes the Digital Adoption Platform(DAP), which provides in-app guidance for web, desktop, and mobile applications; Product Analytics, a no-code tool for tracking user behavior and adoption; and Mirror, which enables simulated application environments for hands-on training. Whatfix has been included in several analyst reports, such as the 2024 Everest Group Digital Adoption Platform PEAK Matrix®, where it was listed as a Leader and Star Performer, and the 2024 IDC MarketScape: Worldwide DAP Vendor Assessment. Additionally, it was named a Customers’ Choice in the 2024 Gartner® Voice of the Customer Report and was recognized in Forrester’s 2022 New Wave™: Digital Adoption Platforms report.
