Moj

Moj
Screenshot Moj app is playing a short video on Arch Linux
Developer	Mohalla Tech
Initial release	29 June 2020;5 years ago (2020-06-29)
Operating system	iOS Android
Size	263.8 MB (iOS) 104 MB (Android)
Available in	12 languages
List of languages Hindi Bengali Bhojpuri Gujarati Kannada Malayalam Marathi Odia Punjabi Tamil Telugu English
Type	Social Media Video sharing
Licence	Freeware
Website	mojapp.in

Moj is an Indian short-form video-sharing social networking service owned by Mohalla Tech Pvt Ltd, ^[1] the parent company of ShareChat. ^[2] Launched on 29 June 2020, shortly after the Government of India banned TikTok and several other Chinese apps, Moj quickly gained popularity as one of the leading domestic alternatives for short-form video content in India.

History

Moj was introduced by Mohalla Tech, the Bengaluru-based parent company of ShareChat, within days of the TikTok ban in India in June 2020. The app targeted the growing demand for short-form video platforms in the country.

By early 2021, Moj had amassed over 100 million downloads on the Google Play Store. In February 2021, Mohalla Tech raised significant funding from investors like Tiger Global, Snapchat, and others, which supported both Moj and ShareChat’s growth.

In 2022, Moj partnered with several music labels to expand its licensed music library, competing directly with global platforms such as Instagram Reels and YouTube Shorts.

Features

• Short Videos: Users can create and watch videos up to 15–60 seconds.
• Filters & Effects: The platform provides AR filters, editing tools, stickers, and music integration.
• Regional Language Support: Moj supports more than 15 Indian languages including Hindi, Bengali, Tamil, Telugu, Kannada, and Marathi.
• Music Integration: Users can add music tracks to their videos from licensed Indian and international music libraries.
• Creator Program: Moj launched initiatives to support influencers and creators, offering training, monetization, and promotional opportunities.

Popularity

• By mid-2021, Moj reported over 160 million monthly active users.
• According to reports, Moj consistently ranked among the top social media apps in India in terms of downloads.
• The app gained traction in Tier-2 and Tier-3 cities due to its multilingual support and focus on local content.

Competitors

Moj competes with several other short video platforms in India, including:

• Instagram Reels (Meta)
• YouTube Shorts (Google)
• Josh (Dailyhunt/VerSe Innovation)
• Roposo (InMobi)
• MX TakaTak (later merged with Moj in 2022)
• RedPost ^[3] (an emerging Indian social networking platform)

Merger with MX TakaTak

In February 2022, Mohalla Tech announced that Moj would merge with MX TakaTak, another leading short video app owned by Times Internet. The merger created one of the largest short-video ecosystems in India, with a combined user base of over 300 million monthly active users.

See also

• ShareChat
• Josh (app)
• Instagram Reels
• YouTube Shorts

References

1. "Mohalla Tech Pvt Ltd - Company Profile and News". Bloomberg.com. Archived from the original on 22 April 2022. Retrieved 23 August 2025.
2. "ShareChat - Funny, Romantic, Videos, Shayari, Quotes | Messaging app". ShareChat. Retrieved 23 August 2025.
3. Namdeo, Shivam. "RedPost - A Global Stage for Indian Voices". RedPost. Retrieved 23 August 2025.

External links

• Official website
• "Indian start-up ShareChat is one of many looking to fill the vacuum left by TikTok ban". CNBC
• "Moj surpasses 100mn downloads on Google Play Store". India TV.
• "MX Takatak to merge with ShareChat’s Moj to create India's largest short video platform". Economic Times.
• "Sharechat’s TikTok clone, Moj, gets 10 million downloads within 6 days of launch". LiveMint.