Mom's Spaghetti is a restaurant and food brand created by American rapper Eminem. The concept originated from the opening line of his 2002 hit "Lose Yourself" and first appeared as a series of pop-ups before the launch of a permanent location in Detroit, Michigan, in September 2021.[1] The restaurant serves a small menu centered around spaghetti, including plain spaghetti, spaghetti with meatballs, and a spaghetti sandwich.[2]
Eminem opened the restaurant at 5 PM[11] on September 29, 2021. To promote the restaurant, he aired a 30-second advertisement twice at the 9 AM hour on WXYZ-TV, one of Detroit's main television stations, on the 24th.[12] A telephone number ((313)-888-8388) flashed on the bottom of the screen, which, when called, added that there would be a merchandise store on the restaurant's second floor.[11][13] Eminem personally served the first ten customers himself during the opening.[14][15][16][17]
A temporary Mom's Spaghetti location at 820 S. Spring St. was opened in Los Angeles for Super Bowl LVI, from February 9 to 13.[18] It was a collaboration with the delivery company Postmates, which delivered orders in the LA area.[19][20][21] A New York City pop-up, in a collaboration with Shopify, was opened to celebrate the 20th anniversary of 8 Mile.[22] The pop-up also contained recreations of areas from the movie.[23]
During Eminem's collaboration with the online video game Fortnite in late 2023, a Mom's Spaghetti cosmetic item was available.[24] In addition, another Fortnite collaboration added a location inspired by the restaurant, complete with new cosmetic items and a themed weapon.[25] Mom's Spaghetti has continued to appear internationally through temporary pop-ups, including a December 2024 installation in Riyadh, Saudi Arabia, where the brand operated from December 12–14 during the MDLBeast Soundstorm festival and featured exclusive Arabic-language merchandise.[26] The brand has also been cross-promoted through collaborations, including integration into the video game Hitman 3 during its "Eminem vs. Slim Shady" event in 2025.[27]
Menu
Mom’s Spaghetti serves four varieties of spaghetti, available in regular and large portions: plain ($8/$11), with meatballs ($10/$14), with vegan “rabbit balls” made from black beans and quinoa ($11/$15), and with bolognese sauce ($10/$14).[28][29]
The restaurant also offers spaghetti sandwiches for $12, with an option to “Make it Marshall Style” for an additional $0.75. A bolognese sandwich is available for $13.[30][31]
Extras include meatballs ($4), vegan balls ($6), and garlic bread ($1). Beverages such as Pepsi, Diet Pepsi, Mountain Dew, Sprite, and bottled water are sold for $3 each. All food is served in oyster pails.[32]
Pasta sauce
Logo of the sauce
On October 24, 2023, Eminem announced on Instagram that he was going to sell Mom's Spaghetti tomato sauce online.[33] They were made available to pre-order on the 26th, with shipping expected on the 29th.[32][34][35] It sold out within a few hours.[36] The 25oz (710g) jars sold for US$13, each, while a two-pack is US$25.[37][38][39] It contains "ground tomatoes, tomato paste, onions, sugar, garlic, carrots, canola oil, 'spices,' sea salt, and red wine vinegar."[40] A review by Mashed concluded that it had less calories, sodium, and fat than most popular sauces, but more sugar.[41] The sauce later became a recurring promotional item through the brand’s Detroit storefront, where limited-edition jars are sold during special events.[42][43][44][45]
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