Joe Camel was an advertising mascot used by the R. J. Reynolds Tobacco Company (RJR) for their cigarette brand Camel. The character was created in 1974 for a French advertising campaign, and was redesigned for the American market in 1988. He appeared in magazine advertisements, clothing, and billboards among other print media and merchandise.
Stan Freberg was an American actor, author, comedian, musician, radio personality, puppeteer and advertising creative director.
Snickers is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.
Got Milk? is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers. It was launched in 1993 by the "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP began to add the "got milk?" logo to its "Milk Mustache" ads in 1995.
A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements—used either as a way of ridiculing or drawing negative attention towards a real advertisement or such an advertisement's subject, or as a comedic device, such as in a comedy skit or sketch.
The Energizer Bunny is the mascot of Energizer batteries in North America. It is a pink mechanical toy rabbit with an Energizer battery on its left knee wearing sunglasses and blue and black striped flip-flops that beats a bass drum bearing the Energizer logo.
Switchers was an advertising campaign launched by Apple Computer on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris.
The "Stand By Your Ad" provision (SBYA) of the Bipartisan Campaign Reform Act, enacted in 2002, requires candidates in the United States for federal political office, as well as interest groups and political parties supporting or opposing a candidate, to include in political advertisements on television and radio "a statement by the candidate that identifies the candidate and states that the candidate has approved the communication". The provision was intended to force political candidates running any campaign for office in the United States to associate themselves with their television and radio advertising, thereby discouraging them from making controversial claims or attack ads.
Doner Company is an American advertising agency headquartered in Southfield, Michigan. It was founded in 1937 by Wilfred Doner, better known as Brod Doner. The Doner Company also has a United Kingdom-based agency called Doner London.
The Budweiser Frogs are three lifelike puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercials for Budweiser beer during Super Bowl XXIX in 1995. Adweek called it one of the "most iconic alcohol campaigns in advertising history". The first Budweiser Frogs commercial was created by David Swaine, Michael Smith and Mark Choate of DMB&B/St. Louis. The commercial was directed by Gore Verbinski, who would later direct the first three Pirates of the Caribbean films.
Apple used a variety of advertising campaigns to promote its iPod portable digital media player. The campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns. These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22.
In the 2006 federal election in Canada, the Liberal Party of Canada used attack ads against Conservative Party of Canada leader Stephen Harper. The Liberals, trailing in polls during the last weeks of the campaign, resorted to strong and often questionable negative ads directed towards the Conservative party, by attempting to depict Harper as an extreme right-wing politician. The advertisements were generally seen as excessive, and failed to prevent a Conservative victory.
The "Get a Mac" campaign was a television advertising campaign created for Apple Inc. by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. The advertising campaign ran in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan, and Germany.
Nuts and Wine was a theatrical revue, with lyrics by C. H. Bovill and P. G. Wodehouse and music by Frank E. Tours, with additional numbers by Guy Jones and Melville Gideon, from a book by Bovill and Wodehouse. It was performed at the Empire Theatre, London, opening on 3 January 1914. The show closed on 28 March 1914, after a run of 12 weeks.
Mountain is a 2003 television and cinema advertisement launched by Sony Corporation to promote the PlayStation 2 video game console. The budget for production and advertising space purchases for the 60-second piece amounted to £5m across all markets. The commercial depicts a Brazilian crowd congregating to form a mountain of human bodies, all competing to reach the top of the pile. The campaign surrounding Mountain was handled by advertising agency TBWA London. The commercial was directed by Frank Budgen. Production was contracted to Gorgeous Enterprises, with post-production by The Mill. Mountain premiered in 30 countries on 13 November 2003.
Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL, a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s.
The Japanese technology company, Sony, engaged in a variety of different marketing efforts, as one of the world's largest and most pervasive corporations.
Dumb Ways to Die is an Australian public campaign and media franchise made by Metro Trains in Melbourne, Victoria to promote railway safety. The campaign video went viral on social media after it was released in November 2012. The campaign's animation was developed into an app available to iOS and Android devices.
