"Multiply" | ||||
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Promotional single by ASAP Rocky featuring Juicy J | ||||
from the album At. Long. Last. ASAP (intended) | ||||
Released | October 3, 2014 | |||
Recorded | 2013–14 | |||
Genre | Hip hop [1] | |||
Length | 3:44 | |||
Label | RCA | |||
Songwriter(s) | ||||
Producer(s) | Curtis Heron | |||
ASAP Rocky singles chronology | ||||
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Juicy J singles chronology | ||||
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"Multiply" is a hip hop song recorded by American rapper ASAP Rocky,which was made available for online streaming on October 3,2014. Four days later,it was released as a digital single by RCA Records. The song features Juicy J and was produced by Curtis Heron. A music video for the track was co-directed by ASAP Rocky and Shomi Patwary. The single serves as a promotional single for Rocky's second studio album At. Long. Last. ASAP (2015).
On October 2,2014,ASAP Rocky announced that he had signed a contract with William Morris Endeavor and would be represented by the agency worldwide. The same day,ASAP Yams and ASAP Rocky posted links to the website FlackoJodyeSeason.com,and announced a release for midnight. [2] The song,along with the music video,was released at midnight on the website,which had previously displayed a countdown timer. Upon the release,ASAP Rocky teased the release of his second studio album but gave no further details. [3] [4]
"Multiply" is three minutes and 44 seconds long (3:44). [5] The song was produced by Curtis Heron and features Juicy J. [6] In the song,ASAP Rocky makes several references to the fashion industry,saying "I'm the motherfuckin' lord of this fashion shit / Don't I deserve just to brag a bit?" and mentioning designer brands Balmain and Maison Martin Margiela. [7] He also mocks fashion labels Been Trill and Hood By Air,which he has supported in the past. Further,ASAP Rocky honors deceased rapper Pimp C with the line "Even in my will,keep it trill to the day I peel." [4]
The record was physically released as a b-side to the white 7" LPFJ2 vinyl record released for Record Store Day in 2015
Been Trill responded to the song by selling T-shirts printed with a screenshot of A$AP Rocky standing in front of a screen displaying a verboten sign placed over the Been Trill logo. He also showed disappointment towards ASAP Rocky but complimented the song and music video. [8] Consequence of Sound described the sound of the song as a "gritty,hard-hitting anthem",while James Harris of Complex called it "aggressive" and an "absolute banger". [7] [9]
The music video for "Multiply",co-directed by ASAP Rocky and Shomi Patwary,takes place in New York City and features the ASAP Mob rapping in a room equipped with numerous LED lights,on the streets of New York,and the subway. Rapper Yung Gleesh and M-1 of Dead Prez also make appearances in the video. [3] [10]
Chart (2014) | Peak position |
---|---|
Belgium (Ultratip Bubbling Under Flanders) [11] | 79 |
Belgium Urban (Ultratop Flanders) [12] | 40 |
UK Singles (Official Charts Company) [13] | 184 |
UK Hip Hop/R&B (OCC) [14] | 27 |
US Hot R&B/Hip-Hop Songs ( Billboard ) [15] | 49 |
ASAP Rocky first performed "Multiply" with ASAP Ferg during the latter's set at the Coachella Valley Music and Arts Festival in April 2014. [16]
Country | Date | Format(s) | Label | Ref. |
---|---|---|---|---|
Australia | October 7,2014 | Digital download | RCA Records | [17] |
Canada | [18] | |||
New Zealand | [19] | |||
United Kingdom | [20] | |||
United States | [21] | |||
Region | Certification | Certified units/sales |
---|---|---|
United States (RIAA) [22] | Gold | 500,000‡ |
‡ Sales+streaming figures based on certification alone. |
Rakim Athelaston Mayers,known professionally as ASAP Rocky,is an American rapper. Born and raised in Harlem,he embarked on his musical career as a member of the hip hop collective ASAP Mob,from which he adopted his moniker. In August 2011,Mayers' single "Peso" was leaked online and within weeks,began receiving radio airplay. He signed with Polo Grounds Music,an imprint of RCA Records in October of that year,and shortly after,released his debut mixtape,Live. Love. A$AP (2011) to widespread critical acclaim.
Shomi Patwary is a filmmaker,and co-founder of the creative collective Illusive Media. Shomi currently runs a production company with his wife Punom Patwary based out of New York City.
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The discography of American rapper ASAP Rocky consists of three studio albums,one mixtape,42 singles,eight promotional singles and 31 music videos.
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