MyMusic.com.ng

Last updated

MyMusic Internet Limited
Mymusic ng logo.png
Type of business Private
Available inEnglish Language
Founded2013
Headquarters,
Country of origin Nigeria
Founder(s) Dolapo Taiwo, Tola Ogunsola, Damola Taiwo
CEOTola Ogunsola
IndustryMusic
Services music download
URL www.mymusic.com.ng
Launched3 June 2015;7 years ago (2015-06-03)
Current statusActive
Native client(s) on Windows, Symbian, Windows Phone, Linux, BlackBerry OS, Android, ChromeOS, macOS
Written in PHP (with some third-party libraries)

MyMusic.com.ng is a commercial music download service that aims to provide a legitimate means of digital distribution of Nigerian music. [1] It was founded by three Babcock University alumni; Damola Taiwo (COO and co-founder), Tola Ogunsola (CEO and co-founder) and Dolapo Taiwo (CTO and co-founder). [2]

Contents

The service is presented on both mobile and web platforms and features multiple payment methods like the direct airtime credit billing, some of which are catered to deal with the unique challenges of the Nigerian market which is largely a cash only society. [3]

The service aims to help reward Nigerian artists for their creative work and reduce piracy. [4]

The Nigerian Communications Commission (NCC) has been reported to be in talks with stakeholders to propose a digital copyright piracy bill to the 8th National Assembly of Nigeria. The bill, called the Nigerian Copyright Act, will impose strict sanctions on digital copyright offenders while aiming to give content owners what is rightfully theirs. [5]

Availability

MyMusic is available on desktop as a full website with scaled up functionality, and as mobile website for smartphones and advanced feature phones. Supported devices include Symbian, Windows Phone, BlackBerry OS and Android OS. Mobile apps are also available for these devices. [6]

Features

The web platform provides the user with the opportunity to download tracks and albums, create playlists and download songs from playlists as well as register to manage their profile. Payment can be made globally with a credit card or through mobile airtime credit. [7]

The mobile platform is deployed in what looks like a more simplified interface and features a music discovery and download process that seems effortless and straightforward. Users can pay globally using their mobile phone airtime credit though the global telco billing. Within 2 touches of a button, users can discover, pay for and download music. [8]

Launch

MyMusic Launches at a World Press Conference in Lagos, Nigeria Launch of MyMusic Nigeria.jpg
MyMusic Launches at a World Press Conference in Lagos, Nigeria

www.mymusic.com.ng launched on 3 June 2015 at a World Press Conference held at the Oriental Hotel, Lagos. In attendance at the event were artists including Don Jazzy, Harrysong, Kcee and Ajebutter22. Other attendees include Tee Billz, Koffi Idowu Nuel, Asa Asika, Steve Babaeko and the MD of NIBBS, Mr. Adebisi Sonubi. [9]

At the launch, the company also announced popular Nigerian OAP, Olisa Adibua as a director in the company. [10]

Market size

In Nigeria, the music industry produces an average of 550 Albums of different kinds of music yearly and industry stakeholders have projected that the country's entertainment industry would hit one billion dollars by 2016. [11] The Nigerian population is estimated at 173 million and about 81 million people access the internet via mobile phones. A vast majority of these have their mobile phones as their only means of experiencing any form of communications technology. [12]

Partnerships

Facebook announced the launch of a new post format called Music Stories on 5 November 2015. [13] This was done to promote better music sharing and discovery on the platform. Initially it was limited to specific streaming platforms such as Apple Music and Spotify. On 17 March 2016, MyMusic.com.ng was added as the first African partner to Facebook Music Stories. [14] The partnership allows Africans and the global community share African music from MyMusic's library. Essentially, users will be able to play 30-second previews of songs shared directly on Facebook.

Events

In November 2013, the team presented an earlier version of their product at the Dublin Web Summit [15] [16] and then later gave a demonstration of the finished product at the Mobile West Africa Conference 2015. [17]

Related Research Articles

Nigeria is Africa's largest ICT market, accounting for 82% of the continent's telecoms subscribers and 29% of internet usage. Globally, Nigeria ranks 11th in the absolute number of internet users and 7th in the absolute number of mobile phones.

<span class="mw-page-title-main">Opera (company)</span> Norwegian software company

Opera is a Norwegian multinational technology company and subsidiary of Kunlun that specializes in web browser development, fintech, as well as services such as Opera News and YoYo Games. The company's total user base, including users of its desktop browsers, mobile browsers and other services exceeds 380 million monthly active users.

<span class="mw-page-title-main">MTN Group</span> Multinational telecommunications company based in South Africa

MTN Group Limited, formerly M-Cell, is a South African multinational mobile telecommunications company, operating in many African and Asian countries. Its head office is in Johannesburg. As of December 2020, MTN recorded 280 million subscribers, making it the 8th largest mobile network operator in the world, and the largest in Africa. Active in over 20 countries, one-third of the company's revenue comes from Nigeria, where it holds about 35% market share.

The online service imeem was a social media website where users interacted with each other by streaming, uploading and sharing music and music videos. It operated from 2003 until 2009 when it was shut down after being acquired by MySpace.

<span class="mw-page-title-main">Copyright infringement</span> Usage of a copyrighted work without the authors permission

Copyright infringement is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works. The copyright holder is typically the work's creator, or a publisher or other business to whom copyright has been assigned. Copyright holders routinely invoke legal and technological measures to prevent and penalize copyright infringement.

Music piracy is the copying and distributing of recordings of a piece of music for which the rights owners did not give consent. In the contemporary legal environment, it is a form of copyright infringement, which may be either a civil wrong or a crime depending on jurisdiction. The late 20th and early 21st centuries saw much controversy over the ethics of redistributing media content, how much production and distribution companies in the media were losing, and the very scope of what ought to be considered piracy – and cases involving the piracy of music were among the most frequently discussed in the debate.

iROKO Partners is an online media distribution company focused on the Nigerian Entertainment Industry. The company was established in September 2010 and is headquartered in Lagos, with a branch in London, United Kingdom. The company is led by its co-founders Jason Njoku (CEO) and Bastian Gotter along with major investor Nazar Yasin. iROKO Partners offers a range of online media products including its movie streaming website named iROKOtv focused on Nollywood Film productions, and 'iROKING', a Nigerian music streaming platform. Other web brands are iROKtv, NollywoodLove and YorubaLove which operate on the YouTube video platform.

irokotv Web platform

irokotv is a web platform that provides paid-for Nigerian films on-demand. It is one of Africa's first mainstream online movie streaming websites, providing access to over 5,000 Nollywood film titles. irokotv is a part of iROKO Limited, which is one of Africa's entertainment companies.

Konga.com is a Nigerian e-commerce company founded in July 2012 with headquarters in Gbagada, Lagos State. It offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care and personal care products. The company also has logistics service (KXPRESS), which enables the timely shipment and delivery of packages to customers.

<span class="mw-page-title-main">Afrinolly</span> Mobile app

Afrinolly is a mobile application (App) which enables African entertainment enthusiasts to watch African movies, movie trailers, short films and music videos that have been made public by content owners or their legal representative most especially from the Nollywood film industry. Afrinolly is available for free on Android, iOS, BlackBerry, Nokia, Windows Phone, Windows 8 and Java-enabled phones.

<span class="mw-page-title-main">Spinlet</span>

Spinlet is a digital media company, focusing on Afro-Centric content. Spinlet’s primary service is music streaming and downloads available globally via web browsers, and the Spinlet app on iOS and Android. The Spinlet platform provides the largest music catalog of licensed African and International content from content licensers such as Content Connect Africa, Africori, Symphonic Distribution, TuneCore, La Cupla Music, Deliver My Tune, and many other indies. It allows the users to purchase, listen, share and discover music while offering integration and storage of the user's music library on their mobile device. As at October 2015, the Spinlet app had been downloaded nearly 2 million times.

Lambo Xtra is a Nigerian Lagos-based platform for youth culture, launched in 2010 by Nigerian startup theMedia 360 Company Ltd. Its primary content is Afro pop music.

Legit.ng is a Nigerian digital media and news platform.

<span class="mw-page-title-main">New Nigerian Cinema</span>

New Nigerian Cinema is an emerging phase in Nigerian cinema, in which there became a major shift in the method of film production, from the video format, which came about during the video boom, back to the cinema method, which constituted the films produced in the Golden era of Nigerian cinema history. The films in the New Wave are specifically characterized by improved narrative complexity, aesthetic nuance, much higher budgets and advanced overall production values, when compared to video films from the second generation of filmmakers. They are mostly released theatrically, although some are still released directly on DVD.

<span class="mw-page-title-main">Jason Njoku</span> British-Nigerian entrepreneur (born 1980)

Jason Chukwuma Njoku is a British-Nigerian businessman. He is the co-founder and CEO of iROKOtv, a video-on-demand service for Nigerian movies.

<span class="mw-page-title-main">Taazi</span> Pakistani website and smartphone application focusing on music

Taazi is a Pakistani website and smartphone application focusing on music. It is the online music streaming service and a digital distributor of Lollywood, Coke Studio and other regional Pakistani music across the world. Taazi describes itself as a platform to combat piracy and give local musicians a medium to monetize their music through its unique billing system. Taazi features content of both established and upcoming musicians.

<span class="mw-page-title-main">Aftown</span> Music download and streaming service

aftown is an Internet-based music download and streaming service. IAftown as a company consists of two main platforms: streaming and downloads. The aftown app is free and generates revenue through premium subscriptions and advertisement from free users.

<span class="mw-page-title-main">BudgIT</span> Nigeria Tech Company

BudgIT is a Nigerian civic organisation that applies technology for citizen engagement with institutional improvement to facilitate societal change. The company, which launched operations in Lagos, Nigeria, was founded by Oluseun Onigbinde and Joseph Agunbiade in 2011 to provide social advocacy using technology.

<span class="mw-page-title-main">Tony Okoroji</span>

Tony Okoroji is a Nigerian musician, singer, songwriter, record producer, author and intellectual property activist. He was elected President of Performing Musicians Association of Nigeria (PMAN) in 1989 and later became the Chairman of Copyright Society of Nigeria (COSON). In 2016, Okoroji established his own record label, TOPs Record.

The use of Unstructured Supplementary Service Data (USSD) for financial transactions such as funds transfer, checking account balance and mobile airtime top-up from private bank accounts gained wide usage in Nigeria in 2015. The USSD services is widely promoted by commercial banks to optimize their financial services to customers and generate more revenue. But there was no agreement between telecommunications service providers and commercial banks as to who would offset USSD service charges.

References

  1. "'Nigerian iTunes' dances to the mobile phone beat". CNN.
  2. "Meet the guys working to overthrow free digital music downloads in Nigeria". techpoint.ng. Retrieved 9 March 2017.
  3. "Nigerian start-up taking on mobile music". IT News Africa.
  4. "Music Streaming Services In Africa Are In A Tight Race To Become Africa's Spotify". innov8tiv.
  5. "NCC proposes digital piracy bill to National Assembly".
  6. "mymusic.com.ng to offer legitimate and quality alternative to consumers". BiTS.
  7. "New music service MyMusic.com.ng to launch next month". Linda Ikeji.
  8. "Nigeria's MyMusic.com.ng to Launch to the Public to Crack the Code of Digital Music Distribution in Africa". Tech Moran.
  9. "Music download site MyMusic.com.ng launches in Nigeria". Disrupt Africa.
  10. "MyMusic.com.ng Launches to Compete Against Free Music". TechPoint.ng.
  11. "NEPC, NFC, Others Team up to Export Entertainment Industry". Nigeria Communications Week.
  12. "Active mobile internet subscribers rise by 18.42 million". Punch. Archived from the original on 9 July 2015. Retrieved 3 May 2015.
  13. "Music Stories: A Better Way to Discover and Share Music". Facebook.
  14. "Facebook partners MyMusic to extend Music Stories to Africa". Techpoint.
  15. "Should startups from outside Western Europe attend events there? We asked at the Dublin Web Summit". The Next Web.
  16. "Two Nigerian Startups To Pitch At Web Summit in Dublin This October". TechLoy.
  17. "Meet the Nigerian trio behind digital music distribution platform – MyMusic.com.ng". Exclusive Africa.