Amul is an acronym of the Indian cooperative society named Gujarat Milk Marketing Federation based in Anand, Gujarat. It is under the ownership of Gujarat Cooperative Milk Marketing Federation Limited, Department of Cooperation, Government of Gujarat. It is controlled by 3.6 million milk producers.
Verghese Kurien was an Indian dairy engineer and social entrepreneur who led initiatives that contributed to the extensive increase in milk production termed the White Revolution.
Anand is the administrative centre of Anand District in the state of Gujarat, India. It is administered by Anand Municipal Corporation. It is part of the region known as Charotar, consisting of Anand and Kheda districts.
Manthan, also released under the translated title The Churning, is a 1976 Hindi film directed by Shyam Benegal, inspired by the pioneering milk cooperative movement of Verghese Kurien, and is written jointly by him and Vijay Tendulkar. It is set amidst the backdrop of the White Revolution of India. Aside from the great measurable success that this project was, it also demonstrated the power of "collective might" as it was entirely crowdfunded by 500,000 farmers who donated Rs. 2 each. Manthan is the first crowdfunded Indian film.
White Revolution or Operation Flood, launched on 13 January 1970, was the world's largest dairy development program and a landmark project of India's National Dairy Development Board (NDDB). It transformed India from a milk-deficient nation into the world's largest milk producer, surpassing the United States of America in 1998 with about 22.29 percent of global output in 2018. Within 30 years, it doubled the milk available per person in India and made dairy farming India's largest self-sustainable rural employment generator. The program was launched to help farmers direct their own development, and to give them control of the resources they create.
Institute of Rural Management Anand (IRMA) is an autonomous institution and premier business school located in Anand Gujarat, India with the mandate of contributing to the professional management of rural organizations. IRMA was founded with the belief, borne out by Verghese Kurien’s work in the dairy co-operatives which revolutionized the dairy industry in the country, that the key to effective rural development is professional management. It is considered as the best business school in the Rural and Agricultural Business Management Sector of India.
Tribhuvandas Kishibhai Patel was an Indian independence activist, lawyer, and politician. A follower of Mahatma Gandhi, he is regarded as the father of the cooperative movement in India, most notably in the Kaira District Co-operative Milk Producers' Union in 1946, and the Anand Co-operative movement.
The Kerala Co-operative Milk Marketing Federation (KCMMF), known by its trade name Milma, is a state government cooperative society established in 1980 headquartered in Thiruvananthapuram. It is a state government cooperative owned by the Ministry of Cooperation, Government of Kerala. KCMMF is a Federation of three Regional Milk Unions: the ERCMPU, TRCMPU and MRCMPU.
Many farmers in India depend on animal husbandry for their livelihood. In addition to supplying milk, meat, eggs, wool, their castings (dung) and hides, animals, mainly bullocks, are the major source of power for both farmers and dairies. Thus, animal husbandry plays an important role in the rural economy. The gross value of output from this sector was 8,123 billion Rupees in FY 2015–16.
The Odisha State Cooperative Milk Producers Federation also known as OMFED is a state government cooperative under the ownership of Ministry of Cooperation, Government of Odisha. It is situated at Bhubaneswar, the state capital of Odisha. It is an apex level Milk Producers' Federation in Odisha registered under Cooperative Society Act – 1962. Omfed was established based on AMUL pattern under operation flood-II of National Dairy Development Board (NDDB), for promoting, production, procurement, processing and marketing of milk & milk products initially in undivided districts of Puri, Cuttack, Dhenkanal, Keonjhar.
Amrita Patel is an Indian businessperson associated with cooperative dairy sector as well as environmentalist. She headed National Dairy Development Board from 1998 to 2014 which led the world's biggest dairy development program Operation Flood. She chaired several other institutes and has been a member of board of banks. She was awarded Padma Bhushan in 2001.
The Amul girl is an advertising mascot used by the Indian dairy brand Amul. The mascot is a hand-drawn cartoon of a young Indian girl dressed in a polka-dotted frock with blue hair and a half-pony tied up. The Amul girl advertising has often been described as one of the best Indian advertising concepts because of its humour.
The cooperative movement in India plays a crucial role in the agricultural sector, banking and housing. The history of cooperatives in India is more than a hundred years old. Cooperatives developed very rapidly after Indian independence. According to an estimate, more than half a million cooperative societies are active in the country. Many cooperative societies, particularly in rural areas, increase political participation and are used as a stepping stone by aspiring politicians.
The Mehsana District Cooperative Milk Producers' Union Limited, popularly known as Dudhsagar Dairy, is a division of Gujarat Cooperative Milk Marketing Federation which is under the ownership of Ministry of Cooperation of the Government of Gujarat.
Banas Dairy is a division of Gujarat Cooperative Milk Marketing Federation which is under the ownership of Ministry of Cooperation, Government of Gujarat based in the Banaskantha district of Gujarat, India and is Asia's largest milk producer. It was founded in 1969, in accordance with the 1961 rule of the National Dairy Development Board under Operation Flood. Galbabhai Nanjibhai Patel played an important role in the foundation of the dairy. It is headquartered at Palanpur.
Dara Nusserwanji Khurody was an Indian entrepreneur known for his contributions to the dairy industry of India. He worked in various private and government organization at the start of his career and also held government official positions later on. He was the Milk Commissioner of Bombay from 1946 to 1952. His name was considered "synonymous with dairying" in India in the 1950s. He received the Ramon Magsaysay Award jointly with Verghese Kurien and Tribhuvandas Kishibhai Patel in 1963 and the Padma Bhushan from the Government of India in 1964.
Sinniampalayam Kumaraswamy Paramasivan was an Indian politician who served as a member of the Third Lok Sabha, the lower house of the Parliament of India, between 1962 and 1967. Paramasivan was known for his efforts toward setting up the Aavin milk co-operative in the Erode district of Tamil Nadu as a part of the Operation Flood initiative during India's White Revolution. For his contributions to the milk cooperative movement in the region he was called Paalvalatha Thanthai and received the Dr. Kurien award in 2010 from the National Dairy Development Board.
Dairy plays a significant part in numerous aspects of Indian society, including cuisine, religion, culture, and the economy.
Harichand Megha Dalaya was the inventor of the first spray-dryer for buffalo milk in the world. His invention revolutionized India's dairy farming industry and laid the foundation for Amul cooperative's immense success.
Jayen Mehta is an Indian business executive. He serves as the managing director at the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), the largest food product marketing organization in India and a state government-owned cooperative society, known for its brand Amul. Prior to this, Mehta held the position of Chief Operating Officer of Amul.
