Company type | Subsidiary of National Dairy Development Board |
---|---|
Industry | Milk and Dairy Products |
Founded | 1974 |
Headquarters | Sector-1, , |
Key people | Manish Bandlish (Managing Director) |
Products | |
Revenue | ₹15000 crore ($1.8 Billion) (2024) [1] |
Owner | National Dairy Development Board, Ministry of Fisheries, Animal Husbandry and Dairying, Government of India |
Website | www |
Mother Dairy is a wholly owned subsidiary of the National Dairy Development Board which is a statutory body under the ownership of the Ministry of Fisheries, Animal Husbandry and Dairying of the Government of India that manufactures, markets and sells milk and dairy products. [2] Mother Dairy was founded in 1974, as a subsidiary of the National Dairy Development Board (NDDB). [3]
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB), under 'Operation Flood'. [3] [4] It was an initiative under Operation Flood, a dairy development program aimed at making India a milk sufficient nation. Mother Dairy sources a significant part of its requirement of liquid milk from dairy cooperatives and village level farmer centric organizations.
It originally focused on Delhi and other parts of the National Capital Region (NCR), [4] and has 1500 milk booths and 300 safal outlets in the market. [4] It later expanded to other regions in India. It currently sells milk and milk products through 400 Safal outlets. [4]
The company sells milk products under the "Mother Dairy" brand, and is a leading milk supplier in Delhi-NCR, and sells around 30 lakh litres of milk per day in this region. [4] It is also offers milk and milk products. [3]
Safal is the retail arm of Mother Dairy. It operates a large number of milk and milk product stores in the NCR, and also has a significant presence in Bengaluru. Safal also has a plant in Bengaluru, which produces around 23,000 MT of aseptic fruit pulp and concentrates annually. It supplies milk and milk products to food processing companies such as Coca-Cola, Pepsi, Unilever, Nestle, etc. Safal also has a presence across 40 countries viz., USA, Europe, Russia, Middle East, Asia and Africa and exports fresh fruits and vegetables (grapes, banana, gherkin, onion, etc.), fruit pulp & concentrate, frozen fruits & vegetables, etc. [5] [ citation needed ] It also added some limited sweets in its portfolio and had been expanding it gradually. [4]
It is first in the category in terms of milk and milk products ad for kids, are the three variants launched by Mother Dairy as its breakfast basket in July 2020. [3]
Mother Dairy is only present in dairy segment under the brand name Mother Dairy, which was launched under the Operation Golden Flow program of NDDB.
Mother Dairy opens first restaurant 'Café Delights' in Noida and plans more outlets in Delhi. [6] [7]
As of 2020, Mother Dairy has a revenue over ₹10,000 crore rupees or nearly $1.6 Billion. [8]
Mother Dairy sells Milk and other milk products under the Mother Dairy brand. [4]
Mother Dairy Lassi (Sweet, Mango, Strawberry, Mishti Doi Lassi)
In July 2020, Mother Dairy entered into selling bread in its business and also formalised plans to target to more than double its revenue to ₹25,000 crore in the next five years from this segment which was around ₹10,500 crore in year 2019. [3] [4]
In November 2020, Mother Dairy had rolled out a new campaign #KhushbooApnepanKi focusing on Mother Dairy Ghee, which is aimed at highlighting, showcasing and evoking nostalgia and stimulating togetherness in winter and is planned for three-months which will be advertised across print, digital, radio and outdoor mediums, and is targeted to create awareness and enhance brand affinity for Mother Dairy Ghee amongst its consumers. [9]
In January 2021, the company had launched three packaged food products – frozen drumsticks, frozen cut okra and frozen Haldi paste cubes – under its Safal brand on the occasion of Makar Sankranti and these new products in horticulture are sourced from tribals of Jharkhand which will help tribals with newer markets and will positively impact livelihood of tribals. [4] With the addition of these vegetables frozen vegetable portfolio now offers 6 vegetable type options. [4] The company is selling fresh fruits and vegetables through around 400 Safal outlets. [4] The "Safal" brand currently also includes Frozen vegetables, pulses and honey. [4]
Mother Dairy used to sell five packaged sweets – Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla and had recently launched two new varieties of sweets – Mathura peda and mewa atta laddoo. In year 2021 the organisation is targeting ₹100 crore sales from this new combinations. [4]
Ghee is a type of clarified butter, originating from the Indian subcontinent. It is commonly used for cooking, as a traditional medicine, and for Hindu religious rituals.
Amul is an acronym of the Indian Multinational cooperative society named Gujarat Milk Marketing Federation based in Anand, Gujarat. It is under the ownership of Gujarat Cooperative Milk Marketing Federation Limited, Department of Cooperation, Government of Gujarat. It is controlled by 3.6 million milk producers.
Verghese Kurien was an Indian dairy engineer and social entrepreneur. He led initiatives that contributed to the extensive increase in milk production in India termed as the White Revolution.
Paneer, also known as ponir, is a fresh acid-set cheese common in cuisine of the Indian subcontinent made from full-fat buffalo milk or cow milk. It is a non-aged, non-melting soft cheese made by curdling milk with a fruit- or vegetable-derived acid, such as lemon juice.
Cool Whip is an American brand of whipped topping manufactured by Kraft Heinz. It is used in North America as a topping for desserts, and in some no-bake pie recipes as a convenience food or ingredient that does not require physical whipping and can maintain its texture without melting over time.
The National Dairy Development Board (NDDB) is a statutory body set up by an Act of the Parliament of India and an Institution of National Importance. It is under administrative control of the Ministry of Fisheries, Animal Husbandry and Dairying of the Government of India. The main office is in Anand, Gujarat with regional offices throughout the country. NDDB's subsidiaries include Indian Dairy Machinery Company Ltd (IDMC), Mother Dairy and Indian Immunologicals Limited, Hyderabad, NDDB Dairy Services, NDDB Mrida Ltd., NDDB CALF Ltd. The Board was created to finance and support producer-owned and controlled organisations. Its programmes and activities seek to strengthen farmer cooperatives and support national policies that are favourable to the growth of such institutions. Cooperative principles and cooperative strategies are fundamental to the board's efforts.
Khoa, khoya, khowa or mawa is a dairy food widely used in the cuisines of the Indian subcontinent, encompassing India, Nepal, Bangladesh and Pakistan. It is made of either dried whole milk or milk thickened by heating in an open iron pan. It is lower in moisture than typical fresh cheeses such as ricotta. It is made up of whole milk instead of whey.
The White Revolution, or Operation Flood, launched on January 13, 1970, was the world's largest dairy development programme and a landmark project of India's National Dairy Development Board (NDDB). It transformed India from a milk-deficient nation into the world's largest milk producer, surpassing the United States in 1998 with about 22.29 percent of global output in 2018. Within 30 years, it doubled the milk available per person in India and made dairy farming India's largest self-sustainable rural employment generator. The programme was launched to help farmers direct their own development and to give them control of the resources they create. It also promoted jersey cows and heavily increased lactose intolerance amongst Indians.
Mongolian cuisine predominantly consists of dairy products, meat, and animal fats. The most common rural dish is cooked mutton. In the city, steamed dumplings filled with meat—"buuz"— are popular.
The fat content of milk is the proportion of milk, by weight, made up by butterfat. The fat content, particularly of cow's milk, is modified to make a variety of products. The fat content of milk is usually stated on the container, and the color of the label or milk bottle top varied to enable quick recognition.
The Bihar State Milk Co-Operative Federation Ltd is a state government cooperative under the ownership of Ministry of Cooperation, Government of Bihar, India. It was established in 1983 as a state government cooperative of the Government of Bihar. It markets its products under the label "Sudha Dairy". The co-operative facilitates the procurement, processing, and marketing of dairy products. It provides education to the unions on efficient dairy processing, and assists them with animal care including artificial insemination, vaccination, and feeding.
Aavin is a State Government Cooperative under the ownership of Tamil Nadu Cooperative Milk Producers Federation Limited (TNCMPFL), Ministry of Milk and Dairy Development, Government of Tamil Nadu and the trademark of TNCMPFL. Aavin procures milk, processes it and sells milk and milk products to consumers.
Safal is the largest organised retail network of fruits and vegetables in the National Capital Region of India. Currently it operates over 400 retail outlets in the NCR region. Safal is owned by Mother Dairy, a subsidiary of the National Dairy Development Board. Safal was started in 1988 as an Indian government initiative to benefit fruit & vegetable producers and the urban consumers. The task was assigned to the National Dairy Development Board, as they had similar experience in the related sector of milk. Safal's supply chain covers 16 states, around 50,000 farmers and over 200 farmer associations.
The Food Safety and Standards Authority of India (FSSAI) is a statutory body under the administration of the Ministry of Health and Family Welfare, Government of India. It regulates the manufacture, storage, distribution, sale, and import of food articles, while also establishing standards to ensure food safety. The FSSAI was established by the Food Safety and Standards Act, 2006, which consolidated all former acts and orders related to food safety that were previously handled by various ministries and departments.
The Mehsana District Cooperative Milk Producers' Union Limited, popularly known as Dudhsagar Dairy, is a division of Gujarat Cooperative Milk Marketing Federation which is under the ownership of Ministry of Cooperation of the Government of Gujarat.
Ananda Dairy is a privately owned Indian dairy product manufacturer, based at Bulandshahr, in the state of Uttar Pradesh. Ananda dairy's tagline is "Anand Karo!".
Delhi Milk Scheme is a subordinate office of Department of Animal Husbandry, Dairying and Fisheries, Ministry of Agriculture, Government of India.
Kwality Ltd. is a processor and handler of dairy products in India listed on Bombay Stock exchange as public Limited Company. The company produces various types of dairy products, which include milk, ghee, butter, milk powder, curd, yogurt, cheese etc. The company has established procurement network which comprise 350,000 farmer families across 4,700 villages in North India. Kwality Ltd. has six plants in Haryana, Uttar Pradesh and Rajasthan with processing capacity of 3.4 million liters milk per day.
Parag Milk Foods, established in 1992, is one of India's largest private dairy FMCG companies with a strong Pan-India presence. The company operates state-of-the-art manufacturing facilities equipped with in-house technology, strategically located in Manchar, Maharashtra; Palamaner, Andhra Pradesh; and Sonipat, Haryana. These facilities are dedicated to producing 100% cow’s milk products that are both healthy and nutritious.
Dairy plays a significant part in numerous aspects of Indian society, including cuisine, religion, culture, and the economy.