Neekolul

Last updated
Neekolul
Personal information
Born
Nicole Sanchez

(1997-07-14) July 14, 1997 (age 27)
San Mateo, California, U.S.
Other namesNeeko
Occupation Twitch streamer
Twitch information
Channel
Years active2017–present
GenreGaming
Games
Followers424K
YouTube information
Channel
Years active2020–present
Genre
Subscribers82.9K [1]
Total views3.2 million [1]
Last updated: August 30, 2024

Nicole Sanchez (born July 14, 1997), [2] better known as Neekolul, is an American online streamer, YouTuber and internet personality. In March 2020, her popularity online rose when she uploaded a TikTok featuring her lip syncing to the song "Oki Doki Boomer" while wearing a Bernie 2020 crop top; this TikTok was a direct reference to the "OK boomer" Internet meme that was popularized in late 2019. In July 2020, she was signed as a content creator for the gaming organization 100 Thieves. In 2023, she left 100 Thieves. [3]

Contents

Online career

Overview

Sanchez is primarily a Twitch streamer and partner, having created her "neeko" Twitch account in October 2017. [4] As she is bilingual, Neekolul streams in both English and Spanish. [5] According to social media analytics firm Social Blade, her account has received over 278,000 followers and over 3.84 million views as of November 4, 2020. [6] She decided to become a Twitch streamer in particular due to the convenience of the medium; unlike content creators on YouTube, Twitch streamers' content is unedited, allowing her to dedicate adequate time to her studies. [7] She streamed Call of Duty early in her career, but eventually switched over to streaming Fortnite . [7]

OK Boomer video and reception (2020)

On March 2, 2020, Sanchez went viral online after she posted a TikTok video lip syncing and dancing to the Senzawa song "Oki Doki Boomer" while wearing a Bernie 2020 shirt. [8] [9] The caption of the video read "Like to trigger the BOOMERS #bernie2020." [10] The video and its caption were referencing the "OK boomer" Internet meme that was popularized by Gen Z individuals and used to criticize the Baby boomer generation. [8] It received over 6 million views in 4 days on TikTok. [8] It was later removed due to a copyright takedown, although the song's artist stated she was not responsible for the copyright strike. [4] On Twitter, the video has received over 30 million views. [11] [12] Sanchez stated the video received over 50 million views by April. [13] The video was met with mixed reactions, with users divided over whether the video was cute and charming, or "cringeworthy". [10] [14] Kotaku commented that "the video is mesmerizing in a way that makes you feel a small amount of secondhand embarrassment. In it, Neekolul performs a hyper-feminine and cutesy series of dance movements, with the results bordering on cloying. It's a subtle balancing act between irony and sincerity that TikTok's most popular video makers have mastered." [15] In April, The Daily Dot ranked "'Oki Doki Boomer' TikTok memes" at 12th on their list of "the best memes of 2020". [16]

It has since been noted by various media publications that Sanchez is a supporter of Bernie Sanders and his 2020 U.S. presidential campaign. [17] [18] The official TikTok account for Sanders' campaign also commented on the video, and Sanchez stated that the campaign's head of social media reached out to her to collaborate. [5] Uploaded a day prior to the Democratic Party presidential primaries on Super Tuesday, many online users claimed that Sanchez's video had an adverse effect on Sanders' performance in primary voting. [4] [8] [14] She stated, however, "I don't think I'm a huge driver of votes or anything, but I think the content creators and Internet culture as a whole can bring awareness to things like this." [5]

Following her increase in popularity, it became apparent that much of her online fanbase were following her for ulterior motives; a significant amount of engagement on her content were users' attempts to flirt or describe their physical attraction to her. [17] [19] This garnered Neekolul the nickname "Queen of Simps", [17] in reference to the slang term "simp", someone who is considered to show too much sympathy and attention to a person they like, often in service of unreciprocated sexual feelings. [19] [20] After Sanchez revealed she has a boyfriend, she lost over 65,000 Twitter followers within 48 hours. [19] She has since stated she said this as entertainment for her viewers; Kotaku wrote that "like many of her fans, she's constantly dancing on the impossibly blurry line between irony and sincerity." [15]

Twitch streaming and content creation (2020–present)

She has since continued to upload content online. Her Twitter account was briefly suspended as a result of her content being flagged by false copyright claims. [7] One of her subsequent TikTok videos featured her dancing along to the song "Mia Khalifa", which drew several comparisons to Belle Delphine's similar 2019 video. [21] Her streaming style has been compared to Pokimane. [15] In April, Kotaku commented on her streams, stating that "even as she's blown up, in her streams she continues to behave in a way that feels accessible and inviting, verging on bubbly. That is not to say, however, that she doesn't know what she's doing." [15] The outlet added that her notoriety as a personality and streamer was growing, rather than "just as a meme." [15] Later that month, she signed with Night Media, a content management company. [7]

After signing with Night Media, Tubefilter reported that she began planning to branch out on YouTube and had a product line in development. [7] In July 2020, she joined the roster of American lifestyle brand and esports organization 100 Thieves as a content creator. [22] [23] In 2021, she was one of twelve contenders in the third edition of the PogChamps tournament organized by Chess.com and was the winner of the consolation bracket. [24]

In June 2021, she released a YouTube video called "$2,000,000 Apartment Tour" which drew heavy criticism and overwhelming dislikes on the video for alleged hypocrisy. [25] [26] [27] She had previously defended herself against accusations of hypocrisy by saying of the "Tax the rich" slogan seen on her AOC sweater: "I think when people mean like, 'Tax the rich,' I think at the end of the day they do mean, like, billionaires and people who have insane, unfathomable amounts of wealth". [25]

Media reception

Nathan Grayson of Kotaku surmised on Sanchez's popularity, stating that "the cutesiness of Neekolul's recent videos and her relative proximity to so-called 'egirls' like Belle Delphine has given rise to accusations that the fans who find her attractive are people who want women to behave in ways that are child-like, naive, or foolish." [15] Gita Jackson of Vice similarly wrote on Neekolul's appeal, stating that "like so many objects of male attention before her, her mere presence as a human being will either cause you to simp or to shun. But she's just followed a formula that's been thrust upon young, attractive women since men have been able to gawk at them." [9] Jackson added that, "Some of [Neekolul's] critics say that by wearing a cosplay school uniform, dancing, and talking like a sexy baby, she is reinforcing negative stereotypes about women and encouraging men attracted to women to indulge in a fetish for seeing them infantilized." [9]

Sanchez is of mostly Indigenous American of Mexican descent. [28] Her family immigrated to California from Mexico. [15] She formerly studied business and marketing at Southern Methodist University. [7]

In 2018, Sanchez was arrested and spent a night in jail for corporal injury, which is a domestic violence charge. In a statement released in March 2021, Sanchez said that she had been a victim of domestic abuse, including physical beatings, by her former partner for seven years. According to her statement, her arrest stemmed from an incident in which she struck her former partner after confronting him about his behavior at his house near the end of their relationship. She was charged with felony domestic violence but entered a plea agreement in which she agreed to follow a 12-week anger management course, in exchange she had her charges reduced from a felony to a misdemeanor. After completing the 12 week program, her case was dismissed under the condition she has no new arrests based on probable cause in the next 12 months. Sanchez's statement attracted support from other popular content creators such as Keemstar, Pokimane, and Anna Rudolf, as well as pushback from fellow streamer Destiny, who commented that if Sanchez was male, the response to the statement about hitting an ex-partner would have been more negative. [29] [30]

Related Research Articles

<span class="mw-page-title-main">Twitch (service)</span> American live-streaming platform

Twitch is an American video live-streaming service popular in video games, including broadcasts of esports competitions. It also offers music broadcasts, creative content, and "in real life" streams. Twitch is operated by Twitch Interactive, a subsidiary of Amazon. It was introduced in June 2011 as a spin-off of the general-interest streaming platform Justin.tv.

Hans Eli Sebastian Fors, known by the pseudonym Forsen, is a Swedish Twitch streamer who initially gained popularity for having competed in StarCraft II, but is best known for competing in Hearthstone and for streaming a variety of popular games. He is also known for his rowdy fanbase, who call themselves "Forsen Boys" or "Forsen Bajs" and have had a hand in popularizing a number of Internet memes. Since December 2018, Forsen has had over one million followers on Twitch, and as of June 2024, has more than 1.7 million followers.

<span class="mw-page-title-main">Ninja (gamer)</span> American streamer and YouTuber (born 1991)

Richard Tyler Blevins, better known as Ninja, is an American online streamer, YouTuber and professional gamer. Blevins began streaming through participating in several esports teams in competitive play for Halo 3, and gradually picked up fame when he first started playing Fortnite Battle Royale in late 2017. Blevins gained the notice of mainstream media in March 2018 when he played Fortnite together with Drake, Travis Scott and JuJu Smith-Schuster on stream, breaking a peak viewer count record on Twitch. Blevins has over 19 million followers on his Twitch channel, making it the most-followed Twitch channel as of March 2024.

<span class="mw-page-title-main">Pokimane</span> Canadian and Moroccan online streamer (born 1996)

Imane Anys, known professionally as Pokimane, is a Canadian-Moroccan online streamer, YouTuber, influencer, and internet personality.

<span class="mw-page-title-main">Fedmyster</span> American Twitch streamer and YouTube personality (born 1995)

Federico Michael Gaytan, better known as Fedmyster, is an American Twitch streamer and YouTuber. He is best known for his gaming and IRL live streams on Twitch. He is a former member of OfflineTV, an online social entertainment group of content creators.

<span class="mw-page-title-main">Valkyrae</span> American live streamer and YouTuber (born 1992)

Rachell "Rae" Marie Hofstetter, better known as Valkyrae, is an American online streamer and YouTuber. She is a co-owner of the gaming organization 100 Thieves and founder, co-owner, and CEO of media company Hihi Studios. She has been YouTube's most-watched female streamer since 2020.

"OK boomer" or "okay boomer" is a catchphrase and internet meme used to dismiss or mock attitudes typically associated with baby boomers – people born in the two decades following World War II. The phrase first drew widespread attention due to a November 2019 TikTok video in response to an older man, though the phrase had been coined years before that. It is used mostly by those of the millennial generation and Generation Z. The phrase has developed into a retort for resistance to technological change, climate change denial, marginalization of members of minority groups, or opposition to younger generations' values more generally. Critics of the term perceive it as ageist. It has been noted as a marker of intergenerational conflict.

<span class="mw-page-title-main">Hasan Piker</span> American political commentator (born 1991)

Hasan Doğan Piker, also known as HasanAbi, is a Turkish-American online streamer, YouTuber, influencer, and left-wing political commentator. His streams typically consist of political and social commentary, gaming, and media consumption. As of 2024, Piker is the most subscribed political commentator and has the nineteenth-most subscribed channel of all time on the streaming platform Twitch.

Kayla Marie Sims, also known by her YouTube handle lilsimsie, is an American YouTuber and Twitch streamer. Sims is best known for playing The Sims 4, her collaborations with EA on projects such as The Sims 4: Snowy Escape and The Sims 4: Growing Together, and her charity work for St. Jude Children's Research Hospital.

<span class="mw-page-title-main">Bella Poarch</span> American social media personality (born 1997)

Denarie Bautista Taylor (born Belinda Marie Macadengdeng Batumbakal; February 8, 1997), known professionally as Bella Poarch, is an American social media personality and singer. On August 17, 2020, she created the most liked video on TikTok, in which she lip syncs to the song "M to the B" by British rapper Millie B. She is the most followed TikTok contributor from the Philippines.

Fuslie American live streamer (born 1992)

Leslie Ann Fu, better known as fuslie, is an American live streamer, YouTuber and musician. She is a content creator for the gaming organization and lifestyle brand 100 Thieves.

Simp is an internet slang term describing someone who shows excessive sympathy and attention toward another person, typically to someone who does not reciprocate the same feelings, in pursuit of affection or a sexual relationship. This behavior, known as simping, is carried out toward a variety of targets, including celebrities, politicians, e-girls, and e-boys. The term had sporadic usage until gaining traction on social media in 2019.

<span class="mw-page-title-main">Sykkuno</span> American YouTuber and live streamer (born 1991)

Sykkuno is an American YouTuber and live streamer. He is best known for his live streams, which are hosted on Twitch. He also streamed exclusively on YouTube from May 2022 to May 2024.

<span class="mw-page-title-main">AustinShow</span> Syrian American Twitch streamer and YouTuber

AustinShow is an American Twitch streamer, YouTuber, podcaster, and media personality. He is known for hosting various talk and dating shows on Twitch, including Love or Host. He co-hosts the podcast "Fear&" with Hasan Piker, QTCinderella, and Will Neff which features various guests.

<span class="mw-page-title-main">CodeMiko</span> Korean American streamer and YouTuber (born 1990)

Youna Kang, better known by her online 3D Virtual YouTuber persona CodeMiko and alias The Technician, is a South Korean-American Twitch streamer and YouTuber. Kang is best known for her live streams on Twitch, for interviewing other streamers, content creators, and internet personalities as her alter ego persona CodeMiko, and for pushing the envelope with regards to interactivity in VTuber technology.

<span class="mw-page-title-main">Vaush</span> American political YouTuber and livestreamer (born 1994)

Ian Anthony Kochinski, better known as Vaush, is an American left-wing YouTuber and Twitch streamer. Kochinski started his online career as a member of streamer Destiny's community, before creating his Twitch channel and YouTube account in 2019. His content consists of commentary on various news and media topics, discussions of men's fashion, video games and urbanist policies. Previously, debates and discussions with various political figures were a larger part of his channel. Noted for his confrontational style, use of memes, and mimicry from right-wing YouTubers, he was regarded as part of the BreadTube community.

<span class="mw-page-title-main">Amouranth</span> American social media personality (born 1993)

Kaitlyn Siragusa, known professionally as Amouranth, is an American internet celebrity, online streamer and adult webcam model. Siragusa is also known for her ASMR-themed livestreams and adult entertainment on Twitch.

<span class="mw-page-title-main">Ari Gameplays</span> Mexican Internet personality, and glamour model (born 1998)

Abril Abdamari Garza Alonso, better known as Ari Gameplays, is a Mexican Internet personality, online streamer, YouTuber, model and cosplayer. With 6.7 million, her Twitch channel is the 23rd most-followed globally, and the third most-followed female streamer on the platform, as well as the 150th most-followed user on TikTok. She is also known as MiPriv creator.

Samantha Rivera Treviño, better known as Samy Rivers or simply Rivers, is a Mexican Internet celebrity, streamer and YouTuber. In 2023, she positioned herself as the most viewed female streamer on Twitch worldwide, streaming under the rivers_gg tag.

Kylie Cox, known online as Sketch or TheSketchReal, is an American Twitch streamer and YouTuber. He is well known for his catchphrase, "What's up, brother?", which went viral and became a trend on the short-form video platform TikTok. He was named Best Sports Streamer at the December 2024 Streamer Awards.

References

  1. 1 2 "About neekolul". YouTube.
  2. ↑ @neekolul (July 15, 2020). "My dad sent me Happy Bday this morning!!" (Tweet). Retrieved June 4, 2024– via Twitter.
  3. ↑ "Neekolul opens up on leaving 100 Thieves & her content after TikTok fame". Dexerto. 23 June 2023. Retrieved 2023-07-14.
  4. 1 2 3 Burke-Edwards, Eve (March 11, 2020). "Who is Neekolul's boyfriend? TikTok's 'OK Boomer' girl gives away identity on Instagram". HITC. Archived from the original on March 25, 2020. Retrieved March 24, 2020.
  5. 1 2 3 "Catching Up With Neekolul 'Ok Boomer Girl' On Her Overnight Internet Fame And What's Next For Her Career As A Streamer And Influencer". Know Your Meme . March 20, 2020. Archived from the original on March 25, 2020. Retrieved March 25, 2020.
  6. ↑ "neeko's Twitch Stats Summary Profile (Social Blade Twitch Statistics)". Social Blade. Archived from the original on March 25, 2020. Retrieved November 4, 2020.
  7. 1 2 3 4 5 6 Hale, James (April 27, 2020). "Neeko—Twitch Streamer And TikTok's "OK, Boomer Girl"—Signs With Night Media (Exclusive)". Tubefilter . Archived from the original on April 29, 2020. Retrieved May 1, 2020.
  8. 1 2 3 4 Ritzen, Stacey (March 6, 2020). "Gen Z'ers are attempting to trigger boomers with 'Oki Doki Boomer' TikTok memes". The Daily Dot . Archived from the original on March 15, 2020. Retrieved March 20, 2020.
  9. 1 2 3 Jackson, Gita (April 10, 2020). "Let the 'OK Boomer' Girl Live". Vice . Archived from the original on April 13, 2020. Retrieved April 12, 2020.
  10. 1 2 Travis, Abi (March 2020). "Here's Why Everyone's Talking About the Okie Boomer Girl from TikTok". Distractify. Archived from the original on March 25, 2020. Retrieved March 24, 2020.
  11. ↑ @neekolul (March 2, 2020). "Okie BOOMER KEKW #Bernie2020 🇺🇸✨" (Tweet) – via Twitter.
  12. ↑ Tenbarge, Kat (April 9, 2020). "Bernie Sanders built a legion of meme-making, TikTok-loving online fans. Now they're pivoting to new socialist goals". Business Insider . Archived from the original on April 27, 2020. Retrieved April 25, 2020.
  13. ↑ Moore, Cortney (June 3, 2021). "'OK Boomer Girl' gets ridiculed for her $2M apartment tour video months after 'Tax the Rich' post". Fox Business . Retrieved September 20, 2022.
  14. 1 2 Rennex, Michelle (March 10, 2020). "The Baffling TikTok Of A Girl Dancing To An "Ok Boomer Song Has Split The Internet". Junkee . Archived from the original on March 25, 2020. Retrieved March 24, 2020.
  15. 1 2 3 4 5 6 7 Grayson, Nathan (April 8, 2020). "'OK, Boomer' Girl's Rise To Twitch Fame Was 'A Perfect Storm' Of Memes And Politics". Kotaku . Archived from the original on April 11, 2020. Retrieved April 12, 2020.
  16. ↑ Ritzen, Stacey (April 2, 2020). "The best memes of 2020". The Daily Dot . Archived from the original on April 11, 2020. Retrieved April 25, 2020.
  17. 1 2 3 Kozma, Leila (March 2020). "We Have Bad News for the Simps out There — Neekolul Has a Boyfriend". Distractifty. Archived from the original on March 25, 2020. Retrieved March 24, 2020.
  18. ↑ Vicente, David (March 20, 2020). "Messi, la última víctima del 'deepfake' en las redes: así es su vídeo viral bailando en mini falda". El Español (in Spanish). Archived from the original on March 25, 2020. Retrieved March 24, 2020.
  19. 1 2 3 Gramenz, Jack (March 12, 2020). "Woman goes viral after dancing video endorsing Bernie Sanders then loses all her new followers". news.com.au . Archived from the original on March 25, 2020. Retrieved March 24, 2020.
  20. ↑ Taylor, Magadalene (2019). "Welcome to Simp Nation, TikTok's New Softboi Club". Mel Magazine. Archived from the original on March 16, 2020. Retrieved March 24, 2020.
  21. ↑ Bonfiglio, Nahlia (March 31, 2020). "Who wore it better? Belle Delphine vs. Neekolul". The Daily Dot . Archived from the original on April 2, 2020. Retrieved April 2, 2020.
  22. ↑ Beresford, Trilby (July 10, 2020). "Bilingual Twitch Streamer Neekolul Joins 100 Thieves' Talent Roster". The Hollywood Reporter. Archived from the original on August 5, 2020. Retrieved August 14, 2020.
  23. ↑ Weiss, Geoff (July 10, 2020). "100 Thieves Adds Bilingual Twitch Streamer, Viral Twitter Star 'Neekolul' To Starry Roster". Tubefilter. Archived from the original on July 10, 2020. Retrieved July 11, 2020.
  24. ↑ "PogChamps 3: All the Information". 23 December 2020. Archived from the original on February 25, 2021. Retrieved February 27, 2021.
  25. 1 2 Thalen, Mikael (June 3, 2021). "'Went from criticizing Rich Boomers to becoming a Rich Boomer': Influencer from 'OK Boomer' TikTok criticized after showing off her $2 million apartment". The Daily Dot. Archived from the original on June 8, 2021. Retrieved June 8, 2021.
  26. ↑ Teixeira, Miri (June 6, 2021). "Influencer Neekolul slammed as hypocrite for sharing $2 million apartment videos". NME. Archived from the original on June 8, 2021. Retrieved June 8, 2021.
  27. ↑ Spocchia, Gino (June 3, 2021). "TikTok influencer who made her name as a Bernie supporter bashed for showing off $2m home" . The Independent. Archived from the original on June 18, 2022. Retrieved June 8, 2021.
  28. ↑ "neekolul - I TOOK A 23 AND ME TEST I CAN'T BELIEVE WHAT I FOUND!!!". 23 October 2021. Archived from the original on April 29, 2022. Retrieved April 29, 2022– via YouTube.
  29. ↑ Alford, Aaron (March 16, 2021). "Neekolul speaks out about her 2018 domestic abuse arrest". Inven Global. Archived from the original on June 14, 2021. Retrieved June 14, 2021.
  30. ↑ Neekolul [@neekolul] (March 14, 2021). "my story (tw// abuse)" (Tweet). Retrieved March 15, 2021– via Twitter.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.