Never Broke Again | |
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Parent company | Universal Music Group |
Founded | 2015 |
Founder |
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Status | Active |
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Country of origin | United States |
Location | Baton Rouge, Louisiana, U.S. |
Official website | neverbrokeagain |
Never Broke Again, also known as Never Broke Again, LLC, often abbreviated as NBA, is a record label based in Baton Rouge, Louisiana, founded by American rapper Kentrell "YoungBoy Never Broke Again" Gaulden, Rodrick "OG3Three" Jeanpierre, and Kyle "Montana" Claiborne in 2015. It was launched as an imprint of Atlantic Records, a division of Warner Music Group until 2022, after which it has operated as an imprint of Motown, a division of Universal Music Group. [1] [2] Never Broke Again has signed and released albums for artists such as Quando Rondo and NoCap, and several upcoming Southern hip hop artists.
The NBA label was originally a part of Atlantic Records' when YoungBoy Never Broke Again signed his 5-year record deal with the label and music had begun being officially licensed to a company titled Never Broke Again, LLC. [3] The label has since grown to be independent of Atlantic and is now signed under Motown Records who distribute their music. [2] However, the label also releases independently from Motown through UnitedMasters.
On May 17, 2017, the label released its first compilation project, Extortion Season, distributed by Empire. The project sees appearances from Never Broke Again artists such as NBA Big B, NBA KD, and the label's co-founder, OG 3Three. [4] The collective released their second project together, Ain't 2 Long, which was distributed through UnitedMasters. The compilation sees appearances from D-Dawg, Meechy Baby, NBA Ben 10, NBA Big B, NoCap, Phat Black, P Yungin, Quando Rondo, RJAE, Rojay MLP, and the label's co-founder, YoungBoy Never Broke Again. [5]
On September 8, 2021, following the promotion of Ethiopia Habtemariam to the Chairman and CEO of Motown Records in March, it was announced that Never Broke Again and Motown Records would enter a joint venture deal and the label would be led by Youngboy and Kyle "Montana" Clairborne. [2] When asked in an interview, Habtemariam spoke on her decision to ink the deal with the label:
"I’m excited to work with Never Broke Again, a homegrown brand that has created an incredibly authentic and credible movement that represents the next generation in Louisiana’s legacy of ground-breaking hip-hop labels. I look forward to working with YoungBoy and Montana to continue to grow their vision and reach their fans around the world."
— Ethiopia Habtemariam
YoungBoy noted that for him, the deal had come into place because he "had a responsibility to [his] artists to make sure to find the right partner for [his] label." [2] Clairborne noted that his decision was influenced by the fact that "Motown has been an inspiration for generations – a place that helps develop artists, songwriters and business executives." [2] Maurice "Kenoe" Jordan, a Grammy Awards winning producer and the vice president of A&R of Motown noted that his decision to proceed with the deal was influenced by the fact he is also from Baton Rouge, Louisiana and due to that he has "a great understanding of one another and this partnership was always something that I wanted to bring to Motown." He also noted that "YoungBoy is an incredible visionary whose confidence in his artistry is only outdone by his dedication and work ethic. I’m excited to welcome them into Motown and help bring the Never Broke Again label and brand to the next level." [2] [6]
Following the label's joint venture deal, Never Broke Again released their first project under the label, Never Broke Again: The Compilation, Vol. 1 on November 19, 2021. [7] The eighteen-track project features artists such as Big B, RJae, NoCap, Meechy Baby, P Yungin, RoJay, Herm, Quando Rondo, and NBA YoungBoy, the label's primarily pushed artists. [8]
On June 10, 2022, the label released its first project of the year, Never Broke Again Presents: Green Flag Activity, the title dedicated to the infamous green flags that they use to represent themselves. The sixteen-track album was preceded by two singles, "Pull Up Actin" by YoungBoy Never Broke Again and P Yungin which was released on April 1, 2022, and "Gang Baby" by YoungBoy Never Broke Again and P Yungin featuring RJAE and Rojay MLP. [9] [10] [11] The collective's second project of the year, the Halloween themed Never Broke Again: Nightmare on 38th St was released on October 28, 2022. It was preceded by one single, "Searching" by NBA Ben 10. The project only featured artists from YoungBoy's hometown, Baton Rouge. [12] [13] [14] [15]
Artists | Year signed | Releases (under the label) | Notes |
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YoungBoy Never Broke Again | Founder | 32 | Jointly with Motown, formerly with Atlantic |
OG 3Three Never Broke Again | 11 | ||
NBA KD | 2015 | 2 | |
NBA Big B | 3 | ||
BBG Baby Joe | 2016 | 3 | |
Quando Rondo | 2017 | 7 | Jointly with Atlantic |
Meechy Baby | 2020 | 3 | |
Rojay MLP | 1 | ||
RJAE | 1 | Jointly with Roc Nation and Good ForEver LLC | |
Herm Tha Blacksheep | 2021 | 1 | |
TEN | 2016 | 3 | |
WhoGangDee | 2 | ||
Lil Dump | 1 | ||
NBA ChoppaBoyE | 1 | Jointly with Cash Money Records and Rich Gang | |
Vontina | 2023 | 0 |
Artists | Years under the label | Releases under the label | Notes |
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NoCap | 2019-2022 | 5 | Jointly with Atlantic |
P Yungin | 2020-2023 | 5 | Jointly with Motown |
Act | Years under the label | Releases under the label | Notes |
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As part of Never Broke Again (Recording) | |||
Khris James | 2017–present | 2 | Jointly with Infinity Records LLC; joint publishing with BMI |
As part of Never Broke Again, LLC (Publishing) | |||
Jason "Cheese" Goldberg | 2021–present | N/A | Joint publishing with JJasonG Publishing West and ASCAP |
Title | Album details |
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Extortion Season |
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Ain't 2 Long |
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The Compilation, Vol. 1 | |
Green Flag Activity |
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Nightmare on 38th St |
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Green Flag Activity 2 |
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Compliments of Grave Digger Mountain |
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Title | Year | Album |
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"Cutlass" [20] (with Meechy Baby) | 2021 | Never Broke Again: The Compilation, Vol. 1 |
"Pull Up Actin" [21] (with YoungBoy Never Broke Again & P Yungin) | 2022 | Green Flag Activity |
"Gang Baby" [22] with YoungBoy Never Broke Again & P Yungin (featuring Rojay MLP, RJAE) | ||
"Searching" (with NBA Ben 10) | Nightmare on 38th St | |
"Realize" (featuring Lil Dump, Rojay MLP & NBA Big B) | 2023 | Green Flag Activity, Vol. 2 |
Year | Album details | Details |
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2018 | YoungBoy Never Broke Again – Until Death Call My Name [23]
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2020 | Quando Rondo – QPac [24]
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YoungBoy Never Broke Again – Top [25] |
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2021 | YoungBoy Never Broke Again – Sincerely, Kentrell [26]
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2022 | NoCap – Mr. Crawford [27]
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YoungBoy Never Broke Again – The Last Slimeto [28]
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2023 | YoungBoy Never Broke Again – I Rest My Case [29]
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Quando Rondo – Recovery [30]
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YoungBoy Never Broke Again – Don't Try This At Home [31]
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2024 | Quando Rondo – Here For a Reason
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YoungBoy Never Broke Again – I Just Got a Lot on My Shoulders
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Year | Album details | Details |
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2018 | YoungBoy Never Broke Again – 4Respect
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YoungBoy Never Broke Again – 4Freedom
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YoungBoy Never Broke Again – 4Loyalty
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2024 | Quando Rondo – Here for a Reason: In The Darkest Time
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Year | Album details | Details |
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2018 | YoungBoy Never Broke Again – 4Respect 4Freedom 4Loyalty 4WhatImportant [35]
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2021 | NBA KD – Lost Files [36]
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2022 | YoungBoy Never Broke Again – Lost Files [37]
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Year | Artist – Album | Details |
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2015 | YoungBoy Never Broke Again – Life Before Fame |
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YoungBoy Never Broke Again – Mind of a Menace |
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2016 | YoungBoy Never Broke Again – Mind of a Menace 2 |
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YoungBoy Never Broke Again – Before I Go [38] |
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YoungBoy Never Broke Again – 38 Baby [39] |
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YoungBoy Never Broke Again – Mind of a Menace 3 [40] |
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2017 | YoungBoy Never Broke Again – AI YoungBoy [41] |
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YoungBoy Never Broke Again – Ain't Too Long [42] |
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YoungBoy Never Broke Again and Moneybagg Yo – Fed Baby's' [43] |
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2018 | YoungBoy Never Broke Again – Master the Day of Judgement [44] |
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BBG Baby Joe – NBA Gurilla [45] |
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YoungBoy Never Broke Again – Decided [46] |
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Quando Rondo – Life After Fame [47] |
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YoungBoy Never Broke Again and VL Deck – Kane & O-Dog [48] |
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YoungBoy Never Broke Again – Realer [49] |
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2019 | BBG Baby Joe – Boo Mode 4.0 [50] |
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NBA Big B – 5th God [51] |
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Quando Rondo – From the Neighborhood to the Stage [52] |
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NoCap – The Backend Child [53] |
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BBG Baby Joe – B4 Its All Said & Done [54] |
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YoungBoy Never Broke Again – AI YoungBoy 2 [55] |
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NoCap – The Hood Dictionary [56] |
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2020 | YoungBoy Never Broke Again – Still Flexin, Still Steppin [57] |
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YoungBoy Never Broke Again – 38 Baby 2 [58] |
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NBA Big B – Thoughts of a Demon [59] |
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NoCap – Steel Human [60] |
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Quando Rondo – Diary of a Lost Child [61] |
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OG 3Three Never Broke Again – The Appetizer [62] |
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YoungBoy Never Broke Again – Until I Return [63] |
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YoungBoy Never Broke Again and Rich the Kid – Nobody Safe [64] |
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P Yungin – Demons Everywhere I Go [65] |
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2021 | P Yungin – Let Me Go Home Alone [66] |
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Quando Rondo – Still Taking Risks [67] |
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NBA KD – Lost Files 2 [68] |
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P Yungin – Retaliation [69] |
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YoungBoy Never Broke Again and Birdman – From the Bayou [70] |
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2022 | YoungBoy Never Broke Again – Colors [71] |
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P Yungin – KAM [72] | ||
Meechy Baby – Ratchet Talk [73] |
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YoungBoy Never Broke Again and DaBaby – Better than You [74] |
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YoungBoy Never Broke Again – Realer 2 [75] |
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P Yungin – DOY [76] |
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YoungBoy Never Broke Again – 3800 Degrees [77] |
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YoungBoy Never Broke Again – Ma’ I Got A Family [78] |
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Meechy Baby – Who is Meechy 2 [79] |
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Quando Rondo and YoungBoy Never Broke Again – 3860 [80] |
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NoCap – The Main Bird [81] |
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WhoGangDee Never Broke Again – Skully Scene 2 [82] |
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2023 | ||
OG 3Three – Show No Slack [83] |
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Rojay MLP – Ignore The Hate [84] |
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OG 3Three – Sincere [85] |
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NBA Big B – Tru Scars [86] |
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YoungBoy Never Broke Again – Richest Opp [87] |
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RJAE – YOU'RE THE PROBLEM [88] |
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Herm Tha Blacksheep – Reborn [89] |
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NBACHOPPABOYE – Pain Real [90] |
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NBA Big B – Streets Aint Safe [91] |
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YoungBoy Never Broke Again – Decided 2 [92] |
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2024 | WhoGangDee Never Broke Again – The Biggest Owl [93] |
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Kentrell DeSean Gaulden, known professionally as YoungBoy Never Broke Again or NBA YoungBoy, is an American rapper. From 2015 to 2017, he released eight independent mixtapes and garnered a regional following for his work. He signed with Atlantic Records and Artist Partner Group in the latter year to release the singles "Untouchable" and "No Smoke", both of which marked his first entries on the Billboard Hot 100. Released in January of the following year, his single "Outside Today" became his first to peak within the top 40 of the chart, and received quadruple platinum certification by the Recording Industry Association of America (RIAA). It served as both his mainstream breakthrough and the lead single for his debut studio album, Until Death Call My Name (2018), which peaked at number seven on the US Billboard 200 despite mixed critical reception.
The discography of American rapper YoungBoy Never Broke Again consists of six studio albums, three compilation albums, 26 mixtapes, three extended plays, and 102 singles. His music has been released on record labels 101 Distribution, Atlantic Records, and Motown Records, along with subsidiaries Never Broke Again and Artist Partner Group. With over 80 million digital units sold in the United States, he is among the highest certified artists in the United States. YoungBoy has achieved three number-one albums on the Billboard 200 and one top-ten hit on the Billboard Hot 100. In 2022, YoungBoy received a plaque from the Recording Industry Association of America which reads "100 RIAA Gold/Platinum Certifications", making him the youngest artist to receive this at just 22-years-old. He is also the youngest artist in history to chart 100 songs on the Billboard Hot 100 at just 23-years-old.
Tyquian Terrel Bowman better known by his stage name Quando Rondo, is an American rapper, and singer-songwriter. He signed with YoungBoy Never Broke Again's namesake record label, an imprint of Atlantic Records shortly after the release of his 2018 single, "I Remember". The song received platinum certification by the Recording Industry Association of America (RIAA) and preceded his debut studio album, QPac (2020), which entered the Billboard 200 and contained his second platinum-certified song, "ABG". His second album, Recovery (2023), entered the chart.
The discography of American rapper Quando Rondo consists of two studio albums, six mixtapes, and forty-five singles.
Kobe Vidal Crawford Jr., known professionally as NoCap, is an American rapper and singer. He signed with YoungBoy Never Broke Again's namesake record label, an imprint of Atlantic Records in 2019. His debut studio album, Mr. Crawford (2022), peaked at number eight on the Billboard 200 and saw widespread critical praise. He is noted for his use of wordplay.
AI YoungBoy 2 is the twelfth full-length mixtape by American rapper YoungBoy Never Broke Again, released on October 11, 2019, by Never Broke Again and Atlantic Records. It features guest appearances from NoCap and Quando Rondo—both signees of Gaulden's record label, Never Broke Again. The project features production from several established record producers, including Buddah Bless, CashMoneyAP, JetsonMade, Mike Will Made It, Nick Mira, and Wheezy. The mixtape serves as a sequel to YoungBoy's breakout mixtape, AI YoungBoy (2017), alongside a follow-up to his eleventh full-length mixtape, Realer (2018).
Realer is the eleventh solo mixtape by American rapper YoungBoy Never Broke Again, released on December 20, 2018, through Never Broke Again, Artist Partner Group, and Atlantic Records. It features guest appearances from Lil Baby and Plies, alongside production from Ben Billions, DJ Swift, DrellOnTheTrack, Dubba-AA, Eliot Bohr, PlayboyXO, Vintage Rippah, and several other producers. The mixtape serves as a follow-up to Gaulden's compilation album, 4Respect 4Freedom 4Loyalty 4WhatImportant, released in September of the same year. It also marks Gaulden's fifth release of the year.
Still Flexin, Still Steppin is the thirteenth solo mixtape by American rapper YoungBoy Never Broke Again. It was released on February 21, 2020, by Never Broke Again and Atlantic Records. It features a lone collaboration with the rapper Quando Rondo on the track "Suited Panamera". YoungBoy Never Broke Again also released a music video for the song "Lil Top".
38 Baby 2 is the fourteenth solo mixtape by American rapper YoungBoy Never Broke Again. It was released on April 24, 2020, by Never Broke Again and Atlantic Records. It features YoungBoy's mother Sherhonda Gaulden and American rapper DaBaby.
Top is the second studio album by American rapper YoungBoy Never Broke Again, released on September 11, 2020, by Never Broke Again and Atlantic Records. The album follows his debut album Until Death Call My Name, released over two years before. The album features guest appearances from Lil Wayne and Snoop Dogg, alongside production from Cheese, Cubeatz, DJ Suede the Remix God, JetsonMade, Smash David, and Wheezy.
Colors is the sixteenth solo mixtape by American rapper YoungBoy Never Broke Again. It was released through Never Broke Again and Atlantic Records on January 21, 2022. The mixtape features a sole guest appearance from Quando Rondo. The deluxe edition was released on the same day, containing an additional guest appearance from Internet Money. Producer Cheese mixed, mastered, and engineered every track on the standard edition of the mixtape, with Lawrence Rivers also engineering "Gangsta", which features Quando Rondo. For the deluxe edition, "Flossin", his Internet Money collaboration, was mixed by Jeremie Inhaber and Francisco Salcido, mastered by Inhaber, and engineered by Mark Dorflinger. Colors was preceded by its lead single "Bring the Hook".
"Flossin'" is a song by American record collective Internet Money and American rapper YoungBoy Never Broke Again. It was released on January 20, 2022 and is a bonus track from YoungBoy's mixtape Colors (2022). The song was produced by Taz Taylor, Bryceunknwn, JRhitmaker, Its2ezzy and Y2Tnb.
Better than You is a collaborative mixtape by American rappers DaBaby and YoungBoy Never Broke Again. It was released through record labels Atlantic Records, Interscope Records, South Coast Music Group, and Never Broke Again on March 4, 2022. The mixtape was supported by three singles: "Hit", "Neighborhood Superstar", and "Bestie". It includes production from Cardo, Johnny Juliano, Yung Exclusive, Cheese, BlakeSale, Leor, TnTXD, Ambezza, Uzoh, Kayothewizard, and Red Jon.
"I Hate YoungBoy" is a diss track by American rapper YoungBoy Never Broke Again. It was released as a single through Atlantic Records and Never Broke Again on February 22, 2022. Produced by Cheese, Horrid, K10, and Rell, Cheese wrote the song with YoungBoy and also mixed and mastered the song. The song gained attention for YoungBoy taking shots at Lil Durk alongside Durk's fiancée, India Royale, and his father, and people who have connections to the rapper or those YoungBoy thinks that have betrayed him.
"Bestie" is a song by American rappers DaBaby and YoungBoy Never Broke Again. It was first released on January 10, 2022 along with their other single "Hit", as a combined record called "Bestie/Hit". It is the third single from their collaborative mixtape Better than You (2022), and was sent to rhythmic contemporary radio on April 19, 2022.
The Last Slimeto is the fourth studio album by American rapper YoungBoy Never Broke Again, released on August 5, 2022, by Never Broke Again and Atlantic Records. The album serves as YoungBoy's final release in his contract with Atlantic Records. The album features guest appearances from Kehlani, Rod Wave, and Quavo, alongside production from Bobby Raps, DJ Suede the Remix God, JetsonMade, OG Parker, Southside, and Jason "Cheese" Goldberg who mixed and mastered the entirety of the record. The album serves as a follow-up to Gaulden's sixteenth solo mixtape, Colors (2022).
3860 is a collaborative mixtape by American rappers Quando Rondo and YoungBoy Never Broke Again. It was released through Atlantic Records and Never Broke Again on November 25, 2022. The mixtape features a sole guest appearance from Lul Timm. Four singles supported the mixtape: "Give Me a Sign", "Cream Soda", "Keep Me Dry", and "It's On". YoungBoy's in-house producer and engineer Jason "Cheese" Goldberg and Quando's engineer, Jacoby “CxbGoCrazy” Cherry mixed, mastered, and recorded every track on the mixtape. The album also features production from many prestigious producers such as 808Melo, Bankroll Got It, Dmac, Droc, Pooh Beatz, Synco, and Yakree. The mixtape marks Quando's first project of 2022 and YoungBoy's seventh project of 2022.
Lost Files is the second compilation album by American rapper YoungBoy Never Broke Again. It was released through Atlantic Records and Never Broke Again on December 23, 2022. The entire project was mixed by Fabian Marasciullo and is the first project of 2022 from YoungBoy to not include any production or engineering from his in-house producer and engineer Jason "Cheese" Goldberg. It also features production from many prestigious producers such as DJ Swift, Dmac, Drum Dummie, Dubba-AA, Dun Deal, Louie Bandz and Mike Laury. The mixtape marks YoungBoy's eighth and final project of 2022. The release of the album was presented as a Christmas gift to fans from YoungBoy and his label.
"Fuck the Industry Pt. 2" is a song by American rapper YoungBoy Never Broke Again from his mixtape Richest Opp (2023). Produced by Berge, it is a diss track toward a number of rappers.
Decided 2 is the 21st solo mixtape by American rapper YoungBoy Never Broke Again, released through Motown and Never Broke Again on November 10, 2023. It serves as a sequel to his tenth mixtape Decided (2018), and marks his fourth project of 2023, following January's I Rest My Case, April's Don't Try This at Home, and May's Richest Opp. The mixtape features a sole guest appearance from Rod Wave and includes production from Dunk Rock, Lex Luger, Take a Daytrip and TnTXD alongside several other producers. Jason "Cheese" Goldberg, YoungBoy's in-house engineer and producer, acted as a producer on several tracks and mixed and mastered the entire project.