 | |
| Product type | Cigarette |
|---|---|
| Owner | R. J. Reynolds |
| Country | United States |
| Introduced | 1957 |
| Markets | See Markets |
| Previous owners | Lorillard Tobacco Company |
| Carcinogenicity: IARC group 1 | |
Newport is an American brand of menthol cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company. The brand was originally named for the seaport of Newport, Rhode Island. [1]
Newport was launched in 1957 by the Lorillard Tobacco Company. [2] The spinnaker present on all packs since the late 1950s is meant to capitalize on the association with sailing.
The original Newport had a white filter and a hint of mint; both were gone in 1969 and thus the white filter was replaced by a standard filter. The Newport Classic full flavor cigarettes were promoted for many years as a cigarette that allows you to "Enjoy a full flavor menthol, without drowning out pure tobacco taste".
In the mid-1980s, Newport began an advertising campaign that targeted African Americans in urban areas. In two years, Newport became the fifth most popular cigarette on the market. [3] Because of this, Newport has gained a commanding share of the African-American market; a 2005 survey stated that 49.5% of all cigarette sales to African-Americans were Newport cigarettes. Newport has been the second best-selling cigarette brand in the United States since 1996, trailing only Altria's Marlboro brand. [2]
A 2004 study by the Robert Wood Johnson Foundation found that the percentage of teen Newport smokers doubled between 1989 and 1996. Researcher Karen Gerlach indicated that Newport made the most significant progress with the Hispanic and White American teen markets in those years. [4] A 1998 Massachusetts Department of Public Health report indicated that Newport's alongside unfiltered Camel cigarettes contained the highest levels of nicotine in cigarettes on the market. In the following six years, Lorillard Tobacco increased the amount of nicotine in Newport by 10%. [5]
In 2015, the R.J. Reynolds Tobacco Company acquired Newport and the entire Lorillard Tobacco Company for $27.4 billion. [6] [7] Until June 2016, ITG Brands continued to make Newport's for Reynolds in the former Lorillard plant in Greensboro, North Carolina. [8]
Newport comprises about 35 percent of menthol cigarette sales in the U.S. [9] It has been the most popular mentholated cigarette brand sold in the United States since 1993. [2]
Lorillard advertised Newport in various ways. TV advertisements were created in the 1960s to promote the brand. [10]
Once TV advertisements were banned in the United States, Lorillard advertised the brand through poster advertisements. The Newport ads in this theme range from 1980 to present day and feature the "Newport Pleasure" or "Alive with Pleasure" campaign slogans. The latter slogan provides the viewer with a subconscious health claim. Additionally, the pleasure aspect of these campaigns weighs an important part of youth targeting, portraying Newport cigarettes as fun and enjoyable and, subconsciously, sexy and sexual. [11]
Newport is mainly sold in the United States, except in Massachusetts and California, where menthol cigarettes are banned and only non-mentholated varieties are sold. [12]
A lawsuit against the Lorillard Tobacco Company alleged that in the late 1960s, company vans were used to make regular trips to housing projects where free Newport cigarettes were given to children. [13] Evidence showed that the deceased plaintiff died of lung cancer, but that she started smoking at age nine after receiving free Newport cigarettes near the black playground in Boston. [14] [15] The Massachusetts Supreme Judicial Court upheld $35 million of damages against Lorillard Tobacco Company while reversing other issues of damages. [16]
In the 1960s, Lorillard specifically targeted African Americans to sell Newport cigarettes.
Lorillard increased its African American market budget by 87% over 1968 due to increased efforts marketing its menthol cigarette, Newport, to the African American market. Government surveys in 2011 revealed that menthol cigarettes dominated 30% of the overall market, and over 80% of black smokers prefer menthol as opposed to 22% of non-Hispanic white smokers. [17] In 2016, it was reported that Newport was the brand of choice for nearly 60% of black smokers. [18] [19]
In September 2016, it was reported that R.J. Reynolds was specifically targeting black teenagers and young adults to sell Newport cigarettes.
Reynolds American Inc., the parent firm that owns Newport, was pushing the brand on people in their 20s — with pop-ups at music festivals like Las Vegas' Electric Daisy Carnival, a notorious destination for teen-partiers, which was recently pressured to raise its age requirements. Dubbed "Newport Pleasure Lounges", the air-conditioned party trucks were replete with games like digital darts. Newport's could be purchased in these lounges for $1 per pack. Reynolds had set aside $50 million for such initiatives in 2016. [18] [20]
A study from the Stanford University School of Medicine had discovered that menthol cigarette manufacturers created very direct marketing campaigns designed to attract young black smokers. Far from being a catchall effort, Reuters says these campaigns were concerted attacks on African-American teens: "A recent analysis of the data found school neighborhoods were increasingly likely to have lower prices and more advertising for Newport cigarettes as the proportion of African-American students rose. The same was true of neighborhoods with higher proportions of children aged 10 to 17." [21]
In May 2010, a report was written where the popular sport shoe company Nike copied the Swoosh logo from Newport. The comparison was made, because Newport was introduced in 1957 and used a logo they call the "spinnaker", while Nike was formed on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The Nike swoosh is a logo design created in 1971 by Carolyn Davidson, over a decade after Newport cigarettes were launched.
Despite some claims, no specific evidence has ever been found that Nike stole the logo from Newport. [22] [23]
In 2006, Lorillard and Nike sued graphic designer Ari Saal Forman after he released his Ari Menthol 10s shoes, which combined the design of the Nike Air Force 1 with Newport's spinnaker and colors. According to Forman, the shoes were "dedicated to the two brands who have taken the most and given the least." As a result of the lawsuit, Forman is prohibited from owning a pair of Menthol 10s. [24] [25]
In December 2016, it was reported that R.J. Reynolds would start selling marijuana cigarettes called "Newport Nirvana".
However, Newport did not develop marijuana cigarettes which would be available for purchase in 2017. In November 2016, a site called TMZWorldNews published an article reporting that the cigarette brand Newport planned to introduce marijuana cigarettes dubbed the "Newport Nirvana". However, Snopes reported that TMZWorldNews is a fake news website appropriating the combined brandings of popular gossip site TMZ and the national newscast ABC World News Tonight . None included a disclaimer warning readers its content consisted entirely of falsehoods. [26] [27]
Newport cigarettes come in several varieties: Full Flavor, Medium, and Lights. In the United States, in June 2010, "Medium" and "Lights" were re-branded into "Blue" and "Gold" respectively. On the box, the words "Menthol Box" for shorts and "Menthol Box 100s" for 100s were replaced simply with "Cigarettes." Each variety is sold in 85mm soft packs (king size), 80mm hard packs (box), and 100mm soft and hard packs. They are available in standard packs of 20 cigarettes, as well as the more unusual 25s, containing 25 cigarettes. Prior to the signing of the Tobacco Master Settlement Agreement in the late 1990s, they were sold in packs of ten as well.
Due to the FDA Tobacco Regulations, the terms "Full Flavor," "Medium," "Light," "Mild" and "Ultra-Light" have been discontinued. New names for Newport Cigarettes are as follows:
Non-menthol Newport in Full Flavor and Lights were sold in United States during the mid- to late 1990s, possibly as late as 2002; however, they were discontinued until November 2010 in which they re-released them in order to keep up with the non-menthol cigarette smokers in America. The packs are identical in design to standard menthol Newports except the turquoise-colored area is red on the Full Flavors and mustard-yellow on the Lights. Newport Slim 120s (introduced 1998), Newport "Stripes" and Newport "M-Blend" were other varieties that have also been discontinued.
In some Latin American markets, such as tourist areas of the Dominican Republic, British American Tobacco has released some limited edition varieties and outer packaging's including:
In July 2017, R.J. Reynolds announced they would introduce new flavors called Newport Platinum. It would be released in two variants: Newport Platinum (King Size and 100s) and Newport Platinum Blue (also King Size and 100s). [28] [29]
The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina, and headquartered at the RJR Plaza Building. Founded by R. J. Reynolds in 1875, it is the largest tobacco company in the United States. The company is a wholly owned subsidiary of Reynolds American, after merging with the U.S. operations of British American Tobacco in 2004.
Kool is an American brand of menthol cigarette, currently owned and manufactured by ITG Brands LLC, a subsidiary of Imperial Tobacco Company. Kool cigarettes sold outside of the United States are manufactured by British American Tobacco.
Parliament is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside of the United States.
Virginia Slims is an American brand of cigarettes owned by Altria. It is manufactured by Philip Morris USA and Philip Morris International.
Pall Mall is a British brand of cigarettes produced by British American Tobacco.
Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA, British American Tobacco, or Japan Tobacco, depending on the region. In the UK, they are registered in Old Bond Street in London, and were manufactured in Lisnafillan, Ballymena, Northern Ireland, before production was moved to Eastern Europe in 2017.
Kretek are cigarettes of Indonesian origin, made with a blend of tobacco, cloves, and other flavors. It could be with filter or unfiltered. The word "kretek" itself is an onomatopoetic term for the crackling sound of burning cloves.
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.
Salem is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Tobacco, inside the U.S. and by Japan Tobacco outside the United States.
Eve is an American brand of cigarettes currently owned and manufactured by the Liggett Group in the United States. Outside of the U.S., Philip Morris International is the manufacturer of the brand.
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A menthol cigarette is a cigarette infused with the compound menthol which imparts a “minty” flavor to the smoke. Menthol also decreases irritant sensations from nicotine by desensitizing receptors, making smoking feel less harsh compared to regular cigarettes. Some studies have suggested that they are more addictive. Menthol cigarettes are just as hard to quit and are just as harmful as regular cigarettes.
Merit is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside the United States.
Vantage is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company.
The Family Smoking Prevention and Tobacco Control Act, is a federal statute in the United States that was signed into law by President Barack Obama on June 22, 2009. The Act gives the Food and Drug Administration the power to regulate the tobacco industry. A signature element of the law imposes new warnings and labels on tobacco packaging and their advertisements, with the goal of discouraging minors and young adults from smoking. The Act also bans flavored cigarettes, places limits on the advertising of tobacco products to minors and requires tobacco companies to seek FDA approval for new tobacco products.
Tobacco marketing targeting African-Americans is the practice of customizing tobacco products and advertising techniques specifically to African-American consumers. It is most commonly analyzed through the consumption of mentholated cigarettes, as it represents 47% of black adult smokers and 84% of adolescent black smokers.
Maverick, is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Tobacco.
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Blu is an electronic cigarette brand, produced by Fontem Ventures and owned by Imperial Brands. The brand Blu sells various types of rechargeable and disposable e-cigarettes with a wide selection of flavored and unflavored liquids. Its products are available in many countries and each market offers different types of products suited to public demand and opportunities. The global headquarters of Blu is located in Amsterdam. Local offices are active around the world to service all markets which sell the brand.
Philip Morris is an American brand of cigarettes, currently owned by Philip Morris International. Cigarettes are manufactured by the firm worldwide except in the US, where Philip Morris USA produces tobacco products.
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