Nova (Iceland)

Last updated

Nova hf.
Type Hlutafélag
Industry Telecommunications
Founded2007;16 years ago (2007)
Headquarters
Reykjavík
,
Iceland
Products
Website www.nova.is

Nova, stylised as NOVA, is an Icelandic telecommunications company that began operations on December 1, 2007. Nova owns and operates its own 3G/4G/5G mobile network and offers FTTH fibre internet services through bit-stream access.

Contents

Nova ehf. was established in May 2006. At the end of March 2007, Nova received a 3G operating license and then officially opened on December 1, 2007. On April 4, 2013, Nova launched 4G/LTE service, the first for an Icelandic telephone company. On the 5th of May 2020 (05.05.2020), Nova launched its 5G network, again a first for Iceland. Nova's initial growth is attributed to its offer of free calls and SMS between its own subscribers, popular with younger consumers. Nova is the 2nd largest mobile phone company in Iceland with 32.9% market share in 2020 according to Electronic Communications Office of Iceland. [1]

Nova was awarded the 'Marketing Company of the Year' in 2009 and 2014.

Distribution

Nova operates its own 3G, 4G and 5G mobile and network networks, which covers about 95% of the population. But Vodafone and Nova also have a contract for sharing each other's mobile networks. The agreement means that Vodafone will have access to Nova's new third-generation mobile network (3G) and Nova will have access to Vodafone's GSM mobile network. [2] By the end of 2011, users had reached 100,000, reaching 156,000 in 2020. [1] [3]

Advertising campaigns

Nova has made several advertisements that have generated a lot of discussion. In 2020 an advertisement campaign with the slogan "Allir úr" ("Everyone out [of your clothes]") featured several naked people wearing smartwatches doing normal activities like walking, running, swimming and dancing. [4] The message behind the advertisement was to by using a smartwatch you would be able to leave your phone behind, improving your mental health. [5] They also wanted to talk about body positivity, saying "we are of all kinds of shapes and sizes" and that there's nothing to be ashamed of. [5] The advertisement was shared on the social media platform Reddit where it got 30,000 upvotes and 3,000 comments, it was also shared on the video hosting platform Vimeo where it got 730 thousand views. [6]

In 2023 an advertising campaign with the slogan "Elskum öll" ("Love everyone") premiered that showed multiple couples of many different sexualities, gender identities, ethnicities and abilities kissing, urging people to love everyone regardless of sexuality, gender identity or ethnicity. [7] Playing in the background was the song Þú fullkomnar mig ("You complete me") by Sálin hans Jóns míns played by the band Bjartar sveiflur. [7]

See also

Related Research Articles

Telecommunications in Iceland is a diversified market.

<span class="mw-page-title-main">3G</span> Third generation of wireless mobile telecommunications technology

3G is the third generation of wireless mobile telecommunications technology. It is the upgrade over 2G, 2.5G, GPRS and 2.75G Enhanced Data Rates for GSM Evolution networks, offering faster data transfer, and better voice quality. This network was superseded by 4G, and later on by 5G. This network is based on a set of standards used for mobile devices and mobile telecommunications use services and networks that comply with the International Mobile Telecommunications-2000 (IMT-2000) specifications by the International Telecommunication Union. 3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV.

Vodafone Limited, trading as Vodafone UK, is a British telecommunications services provider, and a part of Vodafone Group Plc, the world's second-largest mobile phone company. Vodafone is the third-largest mobile network operator in the United Kingdom, with 18.0 million subscribers as of July 2023, after O2 and EE, followed by Three. The country's first cellular phone call was made on the Vodafone network in 1985.

<span class="mw-page-title-main">One NZ</span> Telecommunications company in New Zealand

One New Zealand Group Limited, stylised as One NZ, is a New Zealand telecommunications company. One NZ is the largest wireless carrier in New Zealand, accounting for 38% of the country's mobile share market in 2021.

<span class="mw-page-title-main">Vodafone España</span> Spanish telecommunications company

Vodafone España, S.A.U. is a mobile telecommunications operator in Spain headquartered in Madrid. The company was founded in 2001, as a result of the merger of the shares held by Vodafone Group and British Telecom, and Airtel

<span class="mw-page-title-main">Claro (company)</span> Mexican wireless operator

Claro Company, known as Claro Mexico or simply Claro, is a Mexican company part of América Móvil, a Mexican telecom group. Claro serves clients in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico and Uruguay. The company's name means "bright," "clear," and also "of course," in both Portuguese and Spanish.

<span class="mw-page-title-main">Síminn</span> Icelandic telecommunications company

Síminn hf., previously named Landssíminn and Póstur og Sími, is an Icelandic telecommunications company. It offers communication services for both private and corporate clients, including mobile (2G/3G/4G/5G), landline (VoIP/POTS), Internet (ADSL/VDSL/FTTH) and IPTV services. Síminn also operates multiple TV channels and streaming services. Síminn is listed on the Icelandic stock exchange.

<span class="mw-page-title-main">SLTMobitel</span> Sri Lankan telecom company

Sri Lanka Telecom PLC, doing business as SLT-MOBITEL, is the national telecommunications services provider in Sri Lanka and one of the country's largest companies with an annual turnover in excess of Rs 40 billion. The company provides domestic and corporate services which include fixed and wireless telephony, Internet access and IT services to domestic, public and business sector customers. As of 2018 SLT-MOBITEL was Sri Lanka's second largest mobile network operator with over 7.9 million subscribers.

Vodafone Iceland is an Icelandic telecommunications company owned by Sýn. Although the company carries the Vodafone brand and trademark, Vodafone Group owns no interest in the company, but rather franchises the brand and associated advertising styles.

<span class="mw-page-title-main">BSNL Mobile</span> Division of Bharat Sanchar Nigam Limited

BSNL is an Indian state-owned telecommunication company of the Government of India. BSNL Mobile operates under BSNL brand and provides wireless cellular services to B2B, B2C, & B2G segment in India. BSNL Mobile has a pan-India presence with presence in all the 22 telecom circles in India. It provides services in all of India with roaming access, including Delhi, Kolkata and Mumbai, and International roaming access to more than 300 networks across the world.

Vodafone Hungary is the third largest mobile operator in Hungary. It started operations in 1999 after securing the third GSM 900/1800 MHz licence of the country and it was the first provider operating in the DCS-1800 band in Hungary. Vodafone is the third largest mobile network operator of the country again. The operator had a share of ~27% of the market in Q2 2020. They controlled approx. 27% of the market in December 2019. Market share The full report about the number of subscribers is available on the company website.

<span class="mw-page-title-main">3 (company)</span> Global telecommunications brand

Hutchison 3G Enterprises S.A.R.L., trading as 3 (Three) and Hutchison 3G (H3G), is the owner of several UMTS-based mobile phone networks and broadband Internet providers, which operate in Hong Kong, Macau, Austria, Denmark, Indonesia, Ireland, Italy, Sweden, and the United Kingdom.

<span class="mw-page-title-main">Spark New Zealand Mobile</span> UMTS and LTE mobile network run by Spark New Zealand

The XT Mobile Network is a UMTS and LTE mobile network run by Spark New Zealand. The network was initially built nationwide on WCDMA/UMTS 850 MHz, with 2100 MHz infill in major urban areas. The UMTS network is HSPA+ enabled, with a maximum downlink transmission rate of 21.1 Mbit/s and an uplink rate of 5.2 Mbit/s attainable for capable hardware. HSPA+ has a theoretical maximum of 56 Mbit/s download speed and 22 Mbit/s upload speed. Then under Spark 4G LTE is being built out. The network is not 2G capable, Telecom never operated a public GSM network.

2degrees is a New Zealand telecommunications provider. Its mobile network launched on 4 August 2009 after nine years of planning. 2degrees offers prepaid and pay-monthly mobile services, as well as fixed-line phone and broadband services. 2degrees is the third-largest wireless carrier in New Zealand, with 1.3 million subscribers as of July 2015.

3G mobile telephony was relatively slow to be adopted globally. In some instances, 3G networks do not use the same radio frequencies as 2G so mobile operators must build entirely new networks and license entirely new frequencies, especially so to achieve high data transmission rates. Other delays were due to the expenses of upgrading transmission hardware, especially for UMTS, whose deployment required the replacement of most broadcast towers. Due to these issues and difficulties with deployment, many carriers delayed acquisition of these updated capabilities.

<span class="mw-page-title-main">SmarTone</span>

SmarTone Telecommunications Holdings Limited (0315.HK), listed in Hong Kong since 1996 and a subsidiary of Sun Hung Kai Properties Limited, is a leading telecommunications provider with operating subsidiaries in Hong Kong and Macau, offering voice, multimedia and mobile broadband services, as well as fixed fibre broadband services for both consumer and corporate markets. SmarTone spearheaded 5G development in Hong Kong since May 2020, with the launch of its territory-wide 5G services. SmarTone is also the first in Hong Kong to launch Home 5G Broadband service.

<span class="mw-page-title-main">Three Ireland</span> Telecommunications provider in Ireland

Three Ireland (Hutchison) Limited, commonly known as 3 Ireland or Three Ireland, is a telecommunications and Internet service provider operating in Ireland as a subsidiary of CK Hutchison Holdings, operating under the global Three brand. The company launched in July 2005 and provides 2G GSM, 3G UMTS, 4G LTE and 5G NR mobile phone services. Three's former holding company, Hutchison Whampoa, acquired O2 Ireland in June 2013, and the company was fully merged into the operations of Three Ireland in March 2015.

<span class="mw-page-title-main">Vodafone Idea</span> Indian telecommunications company

Vodafone Idea or Vi is an Indian mobile network operator with its headquarters based in Mumbai and Gandhinagar. It is an all-India integrated GSM operator offering 2G, 4G, LTE Advanced, VoLTE, 5G and VoWiFi service. As of 31 September 2023, Vi has a subscriber base of 219.8 million, making it third largest mobile telecommunications network in India and 11th largest mobile telecommunications network in the world. 'Vodafone Idea Limited' was created on 31 August 2018 by the merger of Vodafone India and Idea Cellular. In 2020, the two separate brands Vodafone and Idea rebranded as Vi.

<span class="mw-page-title-main">AT&T Mexico</span> Mexican division of the American telecom company AT&T

AT&T Mexico, also known as AT&T Mexico Wireless and AT&T Mexico Mobility, is a Mexican mobile telephone operator and subsidiary of AT&T. AT&T Mexico is headquartered in Mexico City. Its mobile network is available in 90% of Mexico, serving 13% of the Mexican wireless market. AT&T is the third-largest wireless carrier in Mexico, with 21.603 million subscribers as of December 2022.

Vodafone Australia is an Australian telecommunications brand providing mobile and fixed broadband services. Vodafone’s mobile network covers more than 23 million Australians, and Vodafone has commenced the rollout of its 5G mobile network. Vodafone NBN fixed broadband services are available in capital cities and selected regional centres. Vodafone is the third-largest wireless carrier in Australia, with 5.8 million subscribers as of 2020.

References

  1. 1 2 Fjarskiptastofa (May 1, 2021). "Tölfræðiskýrsla PFS um íslenska fjarskiptamarkaðinn árið 2020" (in Icelandic).
  2. ↑ "Samnýta 3G og GSM dreifikerfi hvors annars". Vísir (in Icelandic). Retrieved April 8, 2020.
  3. ↑ "Nova sækir um GSM-leyfi". mbl.is (in Icelandic). Retrieved April 8, 2020.
  4. ↑ Stefánsson, Jón Þór (November 4, 2020). "Nóg af nekt hjá Nova: Sjáðu auglýsinguna sem allir eru að tala um -„Verður umtalaðasta auglýsing sögunnar"". DV (in Icelandic). Retrieved October 12, 2023.
  5. 1 2 Daðason, Kolbeinn Tumi (May 11, 2020). "Venjulegt allsbert íslenskt fólk í umtalaðri auglýsingu". Vísir (in Icelandic). Retrieved October 12, 2023.
  6. ↑ Þorláksson, Máni Snær (November 5, 2020). "Íslenska nektin vekur heimsathygli – „Ég elska þessa auglýsingu" – „Íslendingum er alveg sama um nekt"". DV (in Icelandic). Retrieved October 12, 2023.
  7. 1 2 Karlsson, Ari Páll (March 5, 2023). "Margir ráku upp stór augu". Morgunblaðið (in Icelandic). Retrieved October 12, 2023.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.