Nowadays (Korean:나우어데이즈;RR:Naueodeijeu;MR:Nauŏdeijŭ; stylized in all caps) is a South Korean boy band formed by Cube Entertainment in 2023. The group consists of five members: Hyeonbin, Yoon, Yeonwoo, Jinhyuk, and Siyun. They debuted on April 2, 2024, with the eponymous single album Nowadays.
The group's name contains a strong aspiration to make the public and fans' curiosity about "Now" and it's bold ambition to provide special memories for the "Days" the group will create together in the future.[1]
Nowadays official logo.
History
2019–2023: Pre-debut and formation
In 2019, Hyeonbin participated in Mnet's reality competition survival series Produce X 101, where he was eliminated on episode 11 and placed 30th rank overall.[2][3]
On October 30, 2023, Cube Entertainment announced that they planned to launch a new boy group consists of five members in first quarter of 2024.[4]
On November 9, 2023, it was confirmed that Hyeonbin would be debuting in Cube's new boy group.[5]
2024–present: Preparation and debut
On March 4, Cube officially introduced Nowadays and opened their social media accounts.[6] They also released a video titled "Now, A _____ Days" with the words: "Now, A", "Days", "Curious", "Dreamy" and "Youthful", hinting at the group's concept and theme.[7] On March 7, the five members were officially introduced to the public.[8] On March 13, Nowadays released a logo motion for their eponymous debut single album.[9] On March 19, Nowadays released a performance video for their song "Now" which would be included in their debut single album.[10]
Nowadays' debut showcase in April 2024.
On April 2, Nowadays officially debuted with their eponymous single album and its lead single "OoWee" along with a music video.[11] They also held a press and fan showcases at Blue Square Mastercard Hall in Hannam-dong, Yongsan District, Seoul on the afternoon and evening of the same day, respectively.[12][13]
On July 11, Nowadays announced on their social media accounts that they will release "Rainy Day" (2024 Remake ver.), a digital single remake of Beast's "On Rainy Days", on July 16 and Hui of Pentagon participated in the overall production of the song including writing lyrics and composing.[14]
Public image
Nowadays promoted its own genre called Days pop and targeted global fans that will permeate everyone's daily lives.[1][15]
1 2 Han, Hae-sun (April 2, 2024). '큐브 신인' 나우어데이즈 "그룹명 뜻? 일상에 특별한 추억+위로 주고 싶다는 뜻"['Cube Rookies' Nowadays "What does the group name mean? It means we want to give special memories + comfort in everyday life"] (in Korean). Star News[ko]. Retrieved April 4, 2024– via Naver.
↑ Lee, Jung-beom (May 2, 2019). '프로듀스 X 101'(프듀 시즌4), 제작진이 꼽은 관전포인트 세 가지는?['Produce X 101' (Produce Season 4), what are the three highlights chosen by the production team?] (in Korean). Top Star News. Retrieved April 4, 2024– via Nate.
↑ Park, So-young (July 19, 2019). 이진우·이협에 최수환·김국헌까지..'프듀X101' 탈락자들 작별인사 모음집 [종합][From Lee Jin-woo and Lee Hyeop to Choi Soo-hwan and Kim Kook-heon..A collection of farewell messages from those who were eliminated from 'Produce 101' [Comprehensive]] (in Korean). OSEN[ko]. Archived from the original on April 4, 2024. Retrieved April 4, 2024– via Naver.
↑ Kim, Jin-seok (October 30, 2023). [단독]큐브, 8년만에 보이그룹 론칭... 나우어데이즈(가칭)[[Exclusive] Cube launches boy group after 8 years... Now Days (tentative name)] (in Korean). JTBC. Archived from the original on November 14, 2023. Retrieved April 4, 2024– via Naver.
↑ Jang, Jin-ri (November 9, 2023). [단독]'프로듀스X101' 김현빈, 큐브 새 보이그룹 멤버로 정식 데뷔[[Exclusive] 'ProduceX101' Kim Hyeon-bin officially debuts as a member of Cube's new boy group] (in Korean). SPOTV News. Archived from the original on April 4, 2024. Retrieved April 4, 2024– via Naver.
↑ Park, Kyul (March 13, 2024). '큐브 신예' 나우어데이즈, 데뷔 앨범 로고 모션 공개['Cube Rookie' Nowadays Reveals Debut Album Logo Motion] (in Korean). Newsis. Archived from the original on April 4, 2024. Retrieved April 4, 2024– via Naver.
↑ Lee, Min-ji (March 19, 2024). '큐브 신인' 나우어데이즈, 강렬한 퍼포먼스 비디오 오픈['Cube Rookie' Nowadays, powerful performance video released] (in Korean). Newsen. Archived from the original on April 4, 2024. Retrieved April 4, 2024– via Naver.
↑ Lee, Ha-na (April 2, 2024). "어디든 GO" 큐브 신인 나우어데이즈, 괴물신인 향한 첫걸음 'OoWee'[들어보고서]["GO anywhere" Cube rookies Nowadays, first step towards monster rookies 'OoWee' [Listen report]] (in Korean). Newsen. Archived from the original on April 4, 2024. Retrieved April 4, 2024– via Naver.
↑ Myung, Hee-sook (April 2, 2024). '프듀' 현빈, 5년 만에 데뷔...나우어데이즈 이끌 리더로 '우뚝' (엑's 현장)[종합]['Produce' Hyeonbin debuts after 5 years...'Standing tall' as the leader of Nowadays (Ex's on-site) [Comprehensive]] (in Korean). Xports News. Archived from the original on April 2, 2024. Retrieved April 4, 2024– via Naver.
↑ Geum, Bit-na (April 3, 2024). '괴물 신인' 나우어데이즈, 데뷔 첫 쇼케이스 마무리...팬들과 함께 만든 첫 추억의 페이지['Monster Rookie' Nowadays concludes their first showcase after debut...The first memory page created with fans] (in Korean). MK Sports. Archived from the original on April 4, 2024. Retrieved April 4, 2024– via Naver.
↑ Park, Soo-in (July 13, 2024). 큐브 신인 나우어데이즈X펜타곤 후이, 비스트 '비가 오는 날엔' 리메이크[Cube's rookie Nowadays X Pentagon's Hui, worked together for Beast's 'On Rainy Day' remake] (in Korean). Newsen. Retrieved July 15, 2024– via Naver.
↑ Hwnag, Hye-jin (March 18, 2024). '큐브 신인' 나우어데이즈, 4월 2일 데뷔…타이틀곡 'OoWee'['Cube Rookie' Nowadays debuts on April 2nd… Title song 'OoWee'] (in Korean). Newsen. Retrieved April 4, 2024– via Naver.
1 2 Kim, Ji-hye (April 2, 2024). "괴물 신인 등장이요".. 나우어데이즈 '우위'로 신인상 정조준 [종합]["A monster rookie appears." Now Days aims for the Rookie of the Year Award with 'Supremacy' [Comprehensive]] (in Korean). Ilgan Sports. Retrieved April 6, 2024– via Naver.
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