A T-shirt is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a crew neck, which lacks a collar. T-shirts are generally made of stretchy, light, and inexpensive fabric and are easy to clean. The T-shirt evolved from undergarments used in the 19th century and, in the mid-20th century, transitioned from undergarments to general-use casual clothing.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through intentional product scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
FUCT or Friends U Can't Trust is a clothing brand founded in Los Angeles in 1990 by American artist and designer Erik Brunetti and partner at the time, professional skateboarder Natas Kaupas. Brunetti has said he choose the name "FUCT" because it was a homophone of the expletive "fucked" and he wanted people to question its pronunciation. FUCT has been referred to as one of the pioneering brands of modern streetwear, often incorporating various elements and icons of pop culture alongside anti-government and anti-religious campaigns into their designs including the use of parodied logos.
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.
Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. Supreme is recognized for its influence on streetwear culture, with products that cater to skateboarding and urban fashion trends. The company makes skateboards in addition to clothing and accessories. The red box logo with "Supreme" in white Futura Heavy Oblique is thought to be largely based on Barbara Kruger's art. VF Corporation, a US-based apparel and footwear company, bought Supreme for $2.1 billion in December 2020.
A24 is an American independent entertainment company that specializes in film and television production, as well as film distribution. The company is based in Manhattan.
Brian Lichtenberg is an American fashion designer and founder-creator of the label Brian Lichtenberg, and the streetwear brand BLTEE.
Jabari Shelton, better known as ASAP Bari or Young Lord, is an American streetwear designer and entrepreneur. He is known as a co-founder of the New York hip-hop collective ASAP Mob, which he formed in 2006 alongside ASAP Yams, ASAP Kham and ASAP Illz. He was also a co-founder of the streetwear clothing label VLONE, before being ousted in October 2022.
Austin Babbitt, known by the alias Asspizza is an American fashion designer, artist, and internet celebrity best known for his eponymous clothing line.
Virgil Abloh was an American fashion designer and entrepreneur. He began his own line of luxury streetwear clothing, Pyrex Vision, in 2012, and became the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013. Abloh was also the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021.
Chrome Hearts is a luxury brand from Hollywood, founded in 1988 by Richard Stark, Leonard Kamhout and John Bowman. It is currently co-owned by Richard Stark and his wife Laurie Lynn Stark. Its logo contains a cross with the brand name around it on a circular ribbon. The brand produces silver, gold, and diamond accessories, alongside eyewear, leather items, apparel, furniture, kitchenwear, and random objects. They are known for using leather, silver, and ebony. The production site covers three blocks in the middle of Hollywood and consists of multiple buildings and factories around the world. Production is mainly done in-house at the big production site in Hollywood. As of 2021, they have 1000 staff at their Los Angeles production site. Although not officially disclosed by Chrome Hearts, the brand is estimated to be worth around $1 billion.
Hood By Air is a fashion and streetwear brand based in New York City co-founded by designers Shayne Oliver and Raul Lopez. It was launched in 2006 and took a hiatus 2017–2019. Oliver left the brand in 2023.
Anti Social Social Club is a Los Angeles–based streetwear brand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk. As of May 2022, the brand is wholly owned by Marquee Brands.
Ari Aster is an American filmmaker. Having garnered some initial recognition for the short film The Strange Thing About the Johnsons (2011), he became best known for writing and directing Hereditary (2018), Midsommar (2019), and Beau Is Afraid (2023), all of which were released by A24. His films have been noted for their unsettling combination of horror, dark comedy, and depictions of graphic violence. In 2018, he co-founded the production company Square Peg with Danish producer Lars Knudsen.
Heron Preston Johnson is an American artist, fashion designer, and disc jockey. He is a co-founder of the men's streetwear brand Been Trill, alongside Virgil Abloh, Justin Saunders, and others; and founder of his eponymous brand, Heron Preston.
Noah is an American men's clothing brand founded by Brendon Babenzien. Its flagship store is at 195 Mulberry St. in Soho, New York City. The brand draws from a range of influences streetwear and new wave to seaside Long Island. Responsible sourcing and other socially conscious issues have been a focus for the brand.
Kerwin Frost is an American entertainer, DJ, talk show host, and comedian. He first rose to prominence in New York City's Soho Youth streetwear scene.
Keith Hufnagel was an American skateboarding professional, entrepreneur, and fashion designer, the founder of the streetwear brand HUF.
Warren Lotas is a Los Angeles–based streetwear company. Started in 2014 and incorporated in 2018, Warren Lotas is best known for its graphic-heavy T-shirts and hoodies. While most items are sold via E-commerce, Warren Lotas also has a retail store location in Los Angeles, and its clothing can be found in luxury department stores around the world.
Madhappy is an American clothing and lifestyle brand established in Los Angeles in 2017. The brand is centered around optimism both locally and globally, and was created with the intention of designing products and experiences that uplift people physically, mentally, and spiritually through digital and physical content and activations. Since its inception, the brand has been worn by celebrities and cultural influencers including Dua Lipa and Cardi B, among others.
