PC Jeweller

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PC Jeweller Ltd
Company type Public
BSE:  534809
NSE:  PCJEWELLER
IndustryJewellery
Founded2005;20 years ago (2005)
Headquarters
New Delhi, India
Key people
Balram Garg
(Managing Director)
ProductsGold, Diamond Jewellery and silver articles
Revenue₹650 crore (US$77 million) (2024)
Website www.pcjeweller.com

PC Jeweller Limited is a jeweller based in New Delhi, India. It started operations in April 2005 with one showroom at Karol Bagh Delhi and 50 showrooms in India. [1] It is a first generation business promoted by two brothers- Padam Chand Gupta and Balram Garg. [2] It presently has 50 stores in 38 cities across 13 States/UT. [3]

Contents

PC Jeweller engages in the manufacture, export, wholesale and retail of gold and diamond jewelry in India. The company's business model consists of opening large format, standalone stores at high street locations. The company sells only hall marked jewellery and certified diamond jewellery.[ citation needed ]

History

A store in Varanasi. Varanasi 680a - PC Jeweller house (33653817450).jpg
A store in Varanasi.

In 2005, P Chand Jewellers was incorporated and a showroom opened in Karol bagh. In 2007, Jeweller opened two more showrooms in Noida and Panchukla (Haryana). Company also commences export operations from the manufacturing unit at the Noida SEZ. In 2008, company opened two showrooms in Faridabad and Dehradun. In 2009, company commences operations at the manufacturing unit in Selaqui, [4] an insudstrial area in Dehradun District. Company opened two showrooms in Pitampura (New Delhi) and Chandigarh. In 2011, the company changed its status from a private limited to a public limited company and was listed [5] on the NSE and BSE on 27 December 2012. Export operations unit begin from the Noida SEZ. Company opened eight showrooms in Ludhiana, Bilaspur, Pali, South Extension (New Delhi), Beawar, Ajmer and Amritsar. In 2012, Jeweller opened six showrooms in Kanpur, Rohtak, Indirapuram (Ghaziabad), Rajouri Garden (New Delhi), Kingsway Camp (New Delhi) and Greater Kailash – 1 (New Delhi)

Awards

Stores

PC Jeweller has 80 stores in 66 cities. [2] The company procures a large portion of its gold under the Reserve Bank of India's Metal (Gold) Loan policy. [8] PC Jeweller had its initial public offering in December 2012. As of 2012 the company planned to open 20 stores each year and start opening franchise stores as well. [9]

Competition

PC Jewellers faces various nationwide and regional competitions from prominent brands such as Tanishq, Senco, Kalyan Jewellers, and others. The company has consistently endeavored to expand its market share in the Indian jewellery retail sector. Through strategic initiatives and innovative marketing approaches, the company aims to strengthen its presence and remain a leading jewellery retailer in the country. [10]

References

  1. ↑ "PC Jeweller Ltd". Business Standard India. Retrieved 26 May 2020.
  2. 1 2 "Company Overview of PC Jeweller Limited". Bloomberg Businessweek.com. Archived from the original on 28 June 2013.
  3. 1 2 "PC Jeweller Ltd". Indiatimes.com.
  4. ↑ Purohit (17 December 2023). "Home". Center for Aromatic Plants. Retrieved 27 October 2025.
  5. ↑ "NSE Stock Details". NSE India.
  6. ↑ "History of PC Jeweller Ltd., Company". Goodreturn. Retrieved 15 May 2020.
  7. ↑ "PC Jeweller bags an award at Indian Gems and Jewellery Awards". www.indianjeweller.in. Retrieved 15 May 2020.
  8. ↑ "PC Jeweller to Increase Focus on Diamond Jewelry". diamonds.net. 8 February 2013.
  9. ↑ "K.M. Global Financial Services Ltd says 'Subscribe' to PC Jeweller Ltd IPO". chittorgarh.com. 11 December 2012.
  10. ↑ "Top 5 Jewellery Stocks in India" . Retrieved 2 August 2023.
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