People Watching Tour is the third concert tour by English singer-songwriter Sam Fender, in support of his third studio album, People Watching (2025). It began on 2 December 2024, at the 3Arena in Dublin, Ireland, and is set to conclude on 28 November 2025, at the Kings Park in Perth, Australia, comprising 56 shows across Europe, North America and Oceania. Wunderhorse, CMAT, Olivia Dean, Young Jesus, Holly Humberstone and others serve as supporting acts.
On 15 October 2024, Fender launched a countdown clock on his website, teasing a major announcement.[1][2] The following day, a portion of the tour poster, displaying only Fender's eyes, was revealed at major venues across the UK.[3] On 18 October, the tour dates were announced, marking Fender's first UK tour since 2022 and including European dates in 2025. Due to high demand, tickets for the show were made available via a ballot for residents of Northeast England. Tickets went on sale on 25 October, with £1 from each ticket sold for the UK dates being donated to the Music Venue Trust, an organization that supported independent music venues.[4] Fender also headlined BBC Radio 1's Big Weekend on 24 May 2025 at Sefton Park in Liverpool.[5]
Philanthropy
When announcing the tour, Fender revealed that £1 from every ticket sold for the UK dates would be donated to Music Venue Trust, in support of grassroots venues.[6] The initiative raised over £100,000 which helped support 38 grassroots music venues across the UK. According to the Music Venue Trust, the funds provided urgent emergency assistance to 19 venues facing potential closure and over £50,000 in improvement grants to another 19 venues, enabling essential upgrades to facilities, equipment and infrastructure.[7]
Concert film
On 5 November 2025, Fender released the trailer for the concert film and announced its upcoming release in partnership with YouTube.[8] The film, titled Sam Fender - Live at London Stadium, was released on 15 November 2025 and was recorded on 6 June 2025 during his performance at the venue. The concert film also features an appearance by Olivia Dean, who performed "Rein Me In" with Fender on that date.[9]
Set list
This set list was taken from the show in Dublin on 2 December 2024. It does not represent all shows throughout the tour.[10]
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