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Pep was a brand of whole-wheat breakfast cereal produced by the Kellogg Company, and introduced in 1923, which became the first to be fortified with vitamins B and D in 1938. [1] Pep was a long-running rival to Wheaties, and also the sponsor of Mutual Radio's The Adventures of Superman radio series. [2] One of Pep's advertising slogans was "the Sunshine cereal".
Pep became one of the first "fortified" cereals, with an infusion of vitamins, beginning in the 1930s. Extensive advertising, from print advertisements to sponsorship of The Adventures of Superman and the television and radio shows of Tom Corbett—Space Cadet helped keep the brand in the public's (particularly children's) consciousness. Pep was included in "variety packs" of serving-sized boxes of Kellogg's cereals. The cereal's "mildly laxative" property was routinely mentioned in print ads. [3] Pep faded from popularity as Kellogg's shifted advertising to other products. The cereal was still being sold alongside the company's similar Bran Flakes in Canadian markets until the early 1990s. [4]
In 1945, Kellogg inserted a prize in the form of pinback buttons into each box of Pep cereal. Pep pins included U.S. Army squadrons as well as characters from newspaper comics. There were five series of comics characters, with 18 different buttons in each set. This would make 90 buttons in the complete set, but the Superman button appeared in all five sets, because of the close association between Kellogg's Pep and the Adventures of Superman radio show. This makes a total of 86 unique comic buttons in the set. [5] Mint condition Pep pins, as with prizes from many cereal brands, have become sought-after collectables.
Breakfast cereal is a category of food, including food products, made from processed cereal grains that are eaten as part of breakfast, or as a snack food, primarily in Western societies.
Raisin bran is a breakfast cereal containing raisins and bran flakes. Raisin bran is manufactured by several companies under a variety of brand names, including the popularly known Kellogg's Two Scoops Raisin Bran, General Mills' Total Raisin Bran, and Post Cereals' Raisin Bran. Though Raisin Bran is generally perceived as a healthier alternative to more sugary cereals, most popular brands of raisin bran contain high amounts of sugar.
Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co for the United States, Canada, and Caribbean markets and by Kellanova for the rest of the world, and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.
Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets convenience foods and snack foods, including crackers and toaster pastries, cereal, and markets their products by several well-known brands including the Kellogg's brand itself, Rice Krispies Treats, Pringles, Eggo, and Cheez-It. Outside North America, Kellanova markets cereals such as Corn Flakes, Rice Krispies, Frosties and Coco Pops.
Rice Krispies is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world. Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.
Tom Corbett is the main character in a series of Tom Corbett—Space Cadet stories that were depicted in television, radio, books, comic books, comic strips, and other media in the 1950s.
Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn's Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes.
Tony the Tiger is the advertising cartoon anthropomorphic tiger mascot for Frosted Flakes breakfast cereal, appearing on its packaging and advertising. After the original Kellogg Company spun off its North American cereal business in late 2023, the mascot is owned by WK Kellogg Co in the U.S., Canada, and Caribbean markets and by Kellanova in the rest of the world. Tony has also been the mascot for related cereals such as Tony's Cinnamon Krunchers and Tiger Power. Since Tony's debut in 1952, the character has spanned several generations and has become a breakfast cereal icon.
Post Consumer Brands, LLC is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder.
All-Bran is a high-bran, high-fibre, wheat bran breakfast cereal manufactured by WK Kellogg Co for the North American market and Kellanova for the rest of the world. It is marketed as an aid to digestive health.
Product 19 was a breakfast cereal made by Kellogg's. Introduced in 1967, it consisted of lightly sweetened flakes made of corn, oats, wheat, and rice, marketed as containing all required daily vitamins and iron. The product was discontinued in 2016.
Chex is an American brand of breakfast cereal currently manufactured by General Mills. It was originally known as Shredded Ralston, first produced in 1936 and owned by Ralston Purina of St. Louis, Missouri, then later renamed Chex in 1950. The Chex brand went with corporate spinoff Ralcorp in 1994 and was then sold to General Mills in 1997. Rival cereal company Kellogg's has the rights to the Chex brand in South Korea and Singapore.
Force was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. First produced in 1901 by the Force Food Company in Buffalo, New York, it was one of three companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim.
A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used as a broader term to also include premiums that can be ordered through the mail from an advertising promotion printed on the outside of the cereal box.
Bran flakes is a type of breakfast cereal similar to corn flakes. It consists of small toasted flakes of wheat or oat bran together with binders and seasoning. They may be nutritionally fortified. They are usually served cold with milk.
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.
A pin-back button or pinback button, pin button, button badge, or simply pin-back or badge, is a button or badge that can be temporarily fastened to the surface of a garment using a safety pin, or a pin formed from wire, a clutch or other mechanism. This fastening mechanism is anchored to the back side of a button-shaped metal disk, either flat or concave, which leaves an area on the front of the button to carry an image or printed message. The word is commonly associated with a campaign button used during a political campaign. The first design for a pin-back button in the United States was patented in 1896, and contemporary buttons have many of the same design features.
Mr. T Cereal was a sweetened breakfast cereal manufactured by the Quaker Oats Company from 1984 to 1993. The cereal was prepared with corn and oats as primary ingredients, and it was fortified with iron and B vitamins. The cereal box had a cartoon likeness of Mr. T on the box as the cereal's mascot. The cereal pieces were manufactured in the shape of the letter "T". It has been described as being similar in flavor to Cap'n Crunch cereal, which is also produced by Quaker.